International trade Procedures & Documentation (EDL 313)-Semester III

International trade Procedures & Documentation (EDL 313)-Semester III

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1st Module Assessment

Case Study

Philippines: Adopting the Transaction Basis for Customs Valuation

This study describes the challenges faced by customs officials in the Philippines when they adopted transaction valuation to facilitate imports, and the way in which they overcame these challenges. The Philippines government needed to adopt its international treaty obligations into domestic law, and it did that with two laws. It enacted Republic Act (RA) 8181 in 1997, which enabled transaction valuation reform. However, various obstacles hindered the implementation of this law, and so in 2001 the government adopted RA 9135 to fix the problem in RA 8181 so as to authorize post-entry audit systems.

There had been two major concerns in the Philippines regarding the country’s obligations to shift its customs values from notional published values to transaction values. On the part of the customs authorities, they expected customs collection to go down as importers took advantage of their legal rights, undervalued their imports with fake invoices knowing that customs authorities would never know on time that they did so and so paid lower duties and taxes than they ought to. On their part, domestic producers were fearful that implementation of this obligation would erode their trade protection. The Philippines has nevertheless implemented its obligation and has used transaction values in customs assessments since 2000.

Three and a half year later, the then Customs Commissioner, Antonio M. Bernardo, has been pleased to see that customs collections have been going up. However, domestic producers are still concerned and keep adjusting to these changes. This study documents the policy reform process, assesses the impact of the reform and highlights the tasks yet to be done to implement transaction valuation reform effectively and properly.

I. Why reform customs valuation?

In 1996, when the Philippines enacted RA 8181, its customs valuation procedures deserved a major overhaul, at least from the perspective of reducing corruption and facilitating trade. Its pre-reform rules virtually allowed customs authorities to exercise wide discretion and compel importers to make deals with customs authorities to secure the most privately profitable terms for their businesses, in particular because of high tariff protection. Multiple customs valuation rules had been a tradition since RA 1937 in 1958, when customs authorities could legally calculate duties and tax assessments based on wholesale prices in exporting countries, with domestic prices adjusted appropriately to make these comparable to border prices or invoice values. That was because the law failed to specify when a particular rule should be employed. Because it also prescribed high tariff protection in order to protect domestic industries, RA 1937 sowed the seeds of corruption in customs administration in the Philippines.

The reforms following RA 1937 aimed at undoing the abuses of customs officials. Since 1972 there have been efforts made to publish home consumption values, defined to be the wholesale price of the good at about the time of exportation from the principal markets of the exporting country, and to delegate to the Philippine consular office staff the task of gathering data on home consumption values (HCV) and certifying the authenticity of these values.

The next initiative came in March 1987, when through Executive Order (EO) 186, customs authorities used fair market values, which were defined as the wholesale price of the merchandise being exported to the Philippines in the principal market of the exporting country at the time of exportation or, in the absence of that information, that of a similar good being sold in the Philippines. The EO also ordered the use of the actual cost of freight and insurance instead of an across-the-board 10% surcharge to cover such costs and incorporate other expenses needed to bring the goods to the Philippines to obtain the dutiable value..

With hardly any resulting improvement, EO 186 had to be complemented by a pre-shipment inspection (PSI) requirement to authenticate the declared values of imported merchandise. In 1987 the government contracted the services of the Swiss-based Société Générale de Surveillance (SGS) to do pre-shipment inspections for imported merchandise with a value of at least US$500 coming from Japan, Hong Kong and Taiwan. Thus, in April 2000, when the Philippines had to implement RA 8181, the government decided not to renew the contract with SGS and stopped PSI altogether.

II. RA 8181: a good attempt given the constraints

When the Philippines government incorporated into domestic law its legal obligations under the WTO’s transaction valuation agreement in 1996, the political atmosphere in the country was become increasingly hostile to WTO compliance laws. To give legal weight to these obligations only served to sustain the confrontation between those against globalization and those behind the integration of the economy into the global trading system.

The action taken by the Senate was to retain the use of published values to deter undervaluation, even as transaction values were ordered to be used for customs valuation purposes starting in 2000. The use of published values per se is in compliance with the WTO’s transaction valuation rules, if the prices published are transaction values at the time the merchandise is imported. In the Philippines, however, the published values were home consumption values, not updated in line with the market,(3) neither were the data comprehensive enough to cover all possible imported merchandise

Adjusting import assessment procedures

The customs agency adjusted its import assessment system to implement RA 8181. Pre-shipment inspection had to go, customs officials having concluded that retaining the PSI for valuation purposes would only create problems; they decided not to extend their PSI contract with SGS. The Commissioner, however, extended SGS services for three months or until 31 March 2000 to give the bureau the opportunity to master the new systems and procedures under RA 8181.

The value range information system (VRIS) was introduced to deter attempts to undervalue imported merchandise. The system consists of a database giving high and low transaction values of the merchandise imported in commercial quantities to the Philippines. If the declared value of a given shipment falls outside the range, the importer would have to show the relevant documents to the Valuation and Classification Review Committee (VCRC) to support his declared value. According to Philippines customs authorities, Article 17 of the WTO Customs Valuation Agreement allows the use of the VRIS for validation purposes. If the documents presented failed to remove reasonable doubt, the importer would need to post a bond to support the conditional release of the shipment.

As SGS’s PSI contract ended in March 2001, the Super Green Lane (SGL) facility became operational. The SGL is a facility meant for regular importers, most of whom were concerned about harassment in the post-PSI import processing system. To use this facility, an importer would need to be accredited by the bureau as a low-risk importer. In theory, the SGL goods require only an hour to process, and processing simply involves the matching of payment of duties and taxes with assessment.

SGL merchandise does not go through the bureau’s selection system. Examination of goods may be conducted at random and at the premises of the importer. SGL importers are subject to post-release audit, the purpose of which is to verify whether their import activities are in accord with the bureau’s and other government agencies’ regulations and to help these importers improve compliance.

III. RA 9135: improving the law

The Philippines customs officials realized that using published values as laid down in RA 8181 would only complicate customs administration. However, they needed a proposed alternative to published values before they went back to Congress to ask for an amendment of the law. When the chairman of the Senate Ways and Means Committee asked them for an alternative to published values to assure revenues, the customs officials were not ready with a good answer. They had heard about customs audits from training programmes sponsored by the Asia Pacific Economic Co-operation council (APEC) and executed by individual governments, but did not know how the audits were carried out in the countries that used them.

The need to improve RA 8181

The prevailing message at the Senate hearing was that while RA 8181 enabled transaction valuation, it had to be improved in order to reduce discretion, make valuation more transparent and provide the customs authorities with a post-entry audit system to improve compliance and assure revenues. Rey Nicolas, a customs collector, explained that the six methods were alternate, exclusionary and hierarchical methods, and that the proposed bill in fact limited discretion by making the law more systematic and clear on when and on what to use each method. Senator Enrile, answering a representative of the PMAP, said that the Senate wanted to improve RA 8181. If declared transaction values were truthful, no problem would arise. However, if mistakes occurred, the post-entry audit process would sort these out and help importers improve their compliance in subsequent import transactions.

President Arroyo signed RA 9135 into law on 28 April 2001. Besides enabling transaction valuation in the Philippines, this Act is more transparent and more compliant with the WTO customs valuation agreement, removes unnecessary discretion and assures revenues more positively than does RA 8181.

V. Concluding remarks: lessons learned

The Philippines customs authorities and private businessmen had serious concerns about this reform. The customs agency feared that its revenue collection would be reduced, since it expected the majority of importers to take advantage of its poor capacity for enforcing compliance. Importers would undervalue their merchandise and pay lower duties and taxes. If government officials were worried that undervaluation would reduce collection, Filipino domestic producers were concerned about the erosion of trade protection. Those in the private sector who stood to benefit from the reform were in no position as yet to fathom out the positive consequences. Thus the prospects of poor collection and import competition dominated the policy discussions at the time the government was adopting this reform.

Locking the reform in

The reform does not end with a piece of legislation. There are its implementation and enforcement, which brings this study to a parting remark The risk to watch out for is that the audit group goes down the path of arbitrary selection of those to be audited and in the search for importers’ violations of the Tariff and Customs Code. The cost of failure of post-entry audits is reduced collections, the lack of or incomplete implementation of regulations, and corruption.

There are other improvements in implementation that the Commissioner may want to consider. One is to improve its product description convention so that it becomes more precise and the list is regularly adjusted in line with the market. This reduces unnecessary friction between customs authorities and importers regarding the use of the value range information system..

Question 1: An importer would need to be accredited by the bureau as a____ importer.

 a. Medium risk

 b. High-risk

 c. low-risk

 d. Both a & c

Question 2. APEC stands for ___

 a. Asia Prone Economic council

 b. Asian Pacific Economy council

 c. Asia Pacific Economic Co-operation council

 d. Asia Prone Economy count

Question 3. Philippines adopted ______ to facilitate imports

 a. transaction valuation

 b. Technology

 c. Both a & b

 d. Only a

Question 4. Philippines had to implement RA 8181, the government decided not to renew the contract with SGS and___ stopped altogether.

 a. SPI

 b. SSI

 c. PSIII

 d. PSI

Question 5. President Arroyo signed_____ into law on 28 April 2001

 a. RA 1878

 b. RA 9135

 c. RA 1897

 d. RA 9876

Question 6. Senate wanted to improve ____

 a. RA 6798

 b. RA 8181

 c. RA 8799

 d. RA 4567

Question 7. SGL importers are subject to ____ audit

 a. Post Launch

 b. Pre Launch

 c. post-release

 d. Pre-Release

Question 8. The cost of failure of post-entry audits is reduced collections and ___

 a. Payments

 b. Receipts

 c. Both a & b

 d. corruption.

Question 9. The reform does not end with a piece of ___

 a. Rules

 b. legislation

 c. Procedures

 d. Norms

Question 10. _a customs collector

 a. Rey Nicolas

 b. Jorge

 c. Maria

 d. Annna

10 on 10

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2nd Module Assessment

Case Study

In 2004 Mauritius, a small island state located thousands of kilometres from its major markets, was facing two major challenges: the probable erosion of preferential treatment for its main export product (sugar) and a serious disruption to its textile and apparel industry, as a result of the impending expiration of the global restraint system that encouraged producers to seek out locations that could benefit from marginal quota allocations.

Mauritius’ participation in the multilateral trading system and in various regional agreements reflects its interests as a small, export-oriented economy with advantages in a few products, sugar, textiles and clothing in particular. As part of its economic success is due to preferential market access granted by major trading partners, Mauritius is taking steps to adjust to changes in this international environment.

Notwithstanding its considerable geographic disadvantage and the shocks sustained by the traditional pillars of its economy, Mauritius is a success story. The degree of success achieved is particularly evident when this country is compared to other island states with similar resource limitations.

This case study of Mauritius, based on background research and interviews conducted in Port Louis in May 2004, attempts to examine the basis for this success and to explore the future direction of the economy.

The local and external players and their roles

Mauritius is a multi-racial environment where the official language of business, English, is mixed freely by locals with a French-based patois that most appear to use in their day-to-day dealings with friends and colleagues. The differing ethnic backgrounds of the population, which in other parts of the world so often give rise to political strife and economic discrimination, are embraced positively in Mauritius and seem to have been melded into a distinct local culture.

One cannot help but be impressed by the degree to which the business community and government in Mauritius collaborate on projects designed to improve the country’s economic and trade prospects. There is a long-standing tradition in Mauritius of addressing problems and opportunities through institutional arrangements that bring together main players from the private sector and relevant government agencies. The Chamber of Commerce was already established in the mid-nineteenth century and the Mauritius Chamber of Agriculture opened its doors in 1853.

The single most important co-ordinating body for the private sector in Mauritius is the Joint Economic Council (JEC), established in the early 1970s shortly after the country gained independence. Although dialogue between the JEC and the government was hampered initially by mutual suspicion, the body has evolved over time into an ideal forum for sharing new ideas as well as developing shared views of problems and how best to pursue the country’s economic development. According to Jean Noël Humbert, the general secretary of the Mauritius Chamber of Agriculture, it was in the JEC that discussion was first initiated on turning Port Louis into a regional seafood hub (discussed below) and where the government agreed on the need to fast-track both seafood-related investment approvals and fisheries permits in order to remove any practical difficulties to making the vision a reality.

Crisis management is another important role of the institutional structures evolved in Mauritius. The Sugar Sector Strategic Plan (2001-5) was developed and discussed through these government-industry groupings. The non-sugar strategic plan was also formulated within these structures, as have been the various initiatives to deal with necessary adjustment in the textiles and clothing sector.

Mahmood Cheeroo, the secretary general of the Mauritius Chamber of Commerce and Industry, says that the Mauritian economy has necessarily been open and export-oriented from the start. After serious difficulties in the late 1970s, when Mauritius was the first to adjust under an IMF standby agreement, a strong government with a political mandate undertook a tough restructuring campaign and, with a structured and co-operative buy-in from the business community, charted a course for strong export-led growth in the 1980s..

Challenges faced and outcomes

Mauritius is situated at a considerable distance from international markets with significant purchasing power. Transportation costs are onerous and market development can be expensive. The country has benefited importantly over the past thirty years from preferential arrangements for sugar purchases by the EC as well as from the fact that the quota restraint system for international trade in textiles and apparel helped to create a significant garment production industry on the island.

Overcoming the disadvantages of distance: the tourism sector

Supachai pinpointed a major element when he alluded to the problems faced by small developing countries thousands of kilometres away from major markets. It is obvious to anyone who has had the pleasure of visiting Mauritius that it has major potential as a tourist destination. Some considerations pertinent to this strategy are obvious. Mauritius is a relatively small island with a fragile ecology and environment, especially in areas likely to attract tourist investment. Additionally, apart from the South African market, Mauritius is a long way from sources of tourists who are likely to spend significant amounts of money on beach holidays. Yip Wang Wing explained that an analysis of this situation had led to the adoption of what seems to be a very sensible national policy in respect of tourism. The official policy calls for ‘low-impact’, ‘high-end’ tourism, meaning that the ecological/environmental impact of tourist sites will be low and the tourists visiting Mauritius are likely to spend generously while in the country.

Yip Wang Wing explained the investment strategy along the following lines.

Where the government approves a significant investment in the tourism sector, accelerated investment and amortization allowances form an important part of the package from the start. Approved investors in the sector can amortize the cost of their investment in hotel facilities over just four years and in the case of new investments, 25% of the investment is allowed as a special credit.

In addition to making certain that the right investors put the desired levels of investment into tourism in Mauritius, governmental authorities also concern themselves with the standard of service in approved high-end hotels. Measures are in place to ensure that qualified hotel schools and hotel management certification requirements are met in the sector.

These efforts appear to be paying handsome dividends. Tourism is the third-largest source of foreign exchange earnings for the country and accounts for around 8% of total employment. Mauritius’ international airport has registered a growth in passenger traffic of around 8% a year in recent years.

Dealing with distance: the transport sector

The efforts being made by Mauritius to position itself as an economic hub are complicated by serious logistics competition from Johannesburg and Durban, in South Africa. In order to keep the harbour of Port Louis in the market as an effective player, the government and private sector have worked hard to keep down costs. The Mauritius Marine Authority (MMA) has expanded and modernized the port facilities in recent years and periodically studies new ways of cutting costs. A recent study, referred to as the ‘dwell time for cargo’ study, focused on how to remove identified bottlenecks and move vessels in and out of the harbour in as short a period as possible. The MMA periodically revises port tariffs to reflect market conditions. A programme designed to increase the handling level to twenty-five ‘twenty-foot equivalent units’ (TEUs) per hour by 2005 is contributing to an improvement in labour productivity in the port.

The sugar sector: making the most of a changing environment

Historically, sugar has been very important for Mauritius, and there can be no doubt that the country could not have reached its current level of economic development were it not for the many years of preferential sales of sugar to the European Community under special arrangements. Although Mauritius has a more diversified domestic economy than many other developing countries that are also reliant on sugar exports, sugar remains especially important for Mauritius both because it is the largest single beneficiary of EC preferential purchases and because the island is ill-suited to the cultivation of alternative agricultural crops.

The interviews for this case study were conducted prior to the outcome of the recent EC sugar subsidies dispute, but those interviewed were nevertheless already expecting major change to the long-standing regime and considering how to make the best of the situation through the transition. Humbert gave an overview of how the sugar industry was adapting. The overall area of land under sugar cane cultivation was diminishing, in part motivated by a restructuring plan that would allow for more profitable land use, in some circumstances potentially contributing to the industry’s modernization and also cutting one-third of the workforce in the industry. At the same time, an important part of the strategy called for modernizing and preparing the industry for the future

Financial services

Recognizing that rising income levels and a more well-educated populace would create a demand for more employment in white-collar services industries, the government and the private sector have collaborated very effectively to create an environment in Mauritius which has allowed the financial services sector to prosper and become a major and growing part of the island’s economy. The concept and supporting legislation for offshore banking were introduced in 1991, supplemented by lower tax rates for particular types of bank. In mid-2004 there were twenty-two authorized banks operating in the country, ten under a category-1 licence and twelve under a category-2 licence.

Lessons for others

Many of those interviewed by the author commented that there is in Mauritius today a large level of tolerance prevailing among the populace, notwithstanding the many different religious and ethnic groups present on the island. The first comment from Rajpati, the executive director of the Mauritius Sugar Authority, was that in Mauritius there is a well-established and functioning collaboration between the public and private sectors and that the Mauritian people are accustomed to ‘pulling together’ for the common good.

On the international trade front that is so vital to the country’s well-being, Mauritians are well aware that they have benefited from special preferences and circumstances over the past thirty years, but they are also very conscious that the landscape is changing and that these special features of their international trade cannot be counted on for the future. Their reaction has been to preserve what they can (by, for example, acting to cut costs in sugar production while developing new niche markets for speciality sugars) and, more importantly, experiment with new ideas for the country’s future economic development.

Question 1: Mauritian people are accustomed to ___ for the common good.

 a. Fasination

 b. pulling together

 c. Both a & b

 d. None of the above

Question 2. Mauritius both because it is the ___single beneficiary of EC preferential purchases

 a. largest

 b. Smallest

 c. Medium

 d. only

Question 3. Mauritius has a __ diversified domestic economy than many other developing countries

 a. less

 b. more

 c. high

 d. new

Question 4. MMA stands for ____

 a. Merger Manipulation Agency

 b. Mauritius Marine Agency

 c. Mauritius Marine Authority

 d. none of the above

Question 5. Overall area of land under sugar cane cultivation was __

 a. Developing

 b. Progressive

 c. Both a & b

 d. diminishing

Question 6. Rising income levels and a more well-educated populace would create a demand for more employment in _____services industries

 a. Yellow collar

 b. Blue collar

 c. white-collar

 d. Brown collar

Question 7. The concept and supporting legislation for offshore banking were introduced in __

 a. 1991

 b. 1995

 c. 1989

 d. 1994

Question 8. The MMA periodically revises port ____ to reflect market conditions.

 a. Non – Tariffs

 b. Duties

 c. tariffs

 d. all of the above

Question 9. ___remains especially important for Mauritius

 a. Tea

 b. Tobacco

 c. Tuna

 d. sugar

Question 10. ____ focused on how to remove identified bottlenecks and move vessels in and out of the harbour in as short a period as possible.

 a. dwell time for cargo

 b. Technology

 c. Government

 d. Both b & c

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3rd Module Assessment

Case Study

Malawi is a land-locked country occupying the southern part of the Rift Valley in east Africa. It is bordered by Zambia to the west, Mozambique to the south and east and Tanzania to the north. In 2001, the estimated population in Malawi was 11 million (World Bank 2003). This relatively small sub-Saharan African country is one of the poorest in the world, with GDP per capita of US$163 in 2001 and over half of the poor population living in the rural area.

Malawi is an open economy, but trade openness has not fostered economic growth, as is indicated by the declining figures for economic growth (from 6% in 1990 to -1% in 2001). Merchandise trade has declined significantly over time, with exports decreasing from US$442 million in 1999 to US$310 million in 2001, and imports from US$698 million to US$550 million in the same period (World Bank 2003). Tobacco, tea, sugar and coffee account for 90% of merchandise exports, with tobacco as the main export. There have been some efforts to diversify to non-traditional products such as fruit and vegetables and spices. On the import side, the main imports are vehicles and parts, petroleum fuels, machinery, boilers and parts, electrical machinery, fertilizer, wheat flour, pharmaceuticals, iron and steel.

Agriculture contributes a little more than a third (34%) to Malawi’s GDP, while the manufacturing and service sectors account for 18% and 48% respectively (World Bank 2003). Most of the activities in the service sector are non-tradable. The importance of agriculture cannot be stressed enough: in addition to being the leading export earner, approximately half of Malawi’s citizens who are in paid employment work in the agricultural sector and 85% of the population are supported by it (SADC 2001).

Malawi has removed most of its non-tariff barriers. However, a few import licences and bans for environmental, health, safety and security reasons still exist. The Ministry of Agriculture provides phytosanitary regulations, and the Ministry of Commerce and Industry issues licences for wild animals and other import licences in general. Approximately 29% of all product lines continue to face non-tariff measures (UNCTAD 2001). In the case of live fish, for example, trout face a tariff equivalent of 100%. Imports of this product line require a licence from the Ministry of Commerce and Industry. Import of live animals faces non-tariff measures of 50%. In 2001, Malawi introduced import licences on sugar and import bans on dairy produce and vegetable cooking oil. Even though sanitary and phytosanitary requirements are applied, they are not used to curtail imports. Malawi, like other developing countries, is in the process of preparing new anti-dumping measures and introducing countervailing measures (MG and IAWG 2003). Looking at exports, Malawi is a relatively open country. Since the late-1990s, all trade taxes and quotas on exports have been eliminated (WTO 2002). Export surrender remains only on tobacco, tea and sugar. Export licences are required for a few commodities such as fuel and maize for environmental protection and food security reasons. Tea and raw tobacco are also subject to export licences.

In general, Malawi faces severe trade and economic problems, including declining commodity prices, weak infrastructure, lack of technology, high cost of inputs, lack of access to financing, weak institutional and human capacity, high external debt — all of these have a major impact on trade performance.

The local and external players and their roles

Prior to 1994, Malawi was a one-party state and the government handled trade issues. In recent years, with the introduction of the multi-party system, the new governing structure has made tremendous efforts to include the private sector and non-government organizations in having a say in trade issues. Who are the main local stakeholders? The main department responsible for trade and industry policy is the Ministry of Commerce and Industry. Even though trade issues have taken centre stage in the domestic area, it is disconcerting that the Poverty Reduction Strategy (PRS) does not have a sector-specific plan for trade, meaning that when resources are allocated trade does not feature as a major priority in the development agenda. The good news is that sector-specific trade issues have been addressed in the Malawi economic growth strategy, and part of the strategy will be incorporated in the revised PRS. Other government ministries involved in trade issues include the Ministry of Agriculture, Irrigation and Food Security, which has the main task of formulating agricultural policies and the Ministry of Finance and Economic Planning, the overseer of the overall government budget as well as expenditure and revenue measures; the Malawi Revenue Authority is responsible for tax and tariff administration. The Ministry of Foreign Affairs, the Copyright Society (under the Ministry of Sports and Culture) and the Patents Office (under the Ministry of Justice) also play an important role in trade matters.

Challenges faced and the outcome

This section presents the views and challenges faced by some key stakeholders. To start with, the Ministry of Agriculture, Irrigation and Food Security, one of the key stakeholders, considering that the country is an agriculture-based economy, recognizes the importance of Malawi’s participation in the WTO. However for Malawi to benefit from the WTO process, Mr Lungu, a senior ministry official, argued that the country has to overcome some of the major domestic bottlenecks because ‘if developed countries were to grant Malawi free access to their market, supply-side constraints would hinder the country from enjoying significant gains from the full access’The challenge for Malawi, as an exporter of mainly agricultural products and venturing into exporting more processed products, is that it lacks trained manpower and equipment to address these non-tariff barriers and to comply with WTO commitments. This point was also reiterated by Dr Daudi’s son at the Malawi Bureau of Standards (MBS), the designated enquiry point for the Agreement on TBT and for food safety aspects of the SPS Measures.

Lessons for others (the players’ views)

From Malawi’s experience, lessons can be drawn on how to bring trade into development; how countries may effectively utilize technical assistance; the use of the safeguard mechanism and countervailing measures as liberalization prevails; how to address some of the constraints beyond tariffs and other border measures; and how to handle the issue of preference erosion.

Other lessons that Malawi could provide to other LDCs are to extend tariff bindings beyond agriculture to the manufacturing sector; increase programmes to enhance the participation of the private sector and other stakeholders so that supply-side constraints are addressed; and most importantly, to make sure that countries have missions at the WTO in Geneva.

Question 1: Agriculture contributes to Malawi’s GDP

 a. 34%

 b. 23%

 c. 42%

 d. 78%

Question 2. Export surrender remains only ____on tea and sugar

 a. Oil

 b. tobacco

 c. both a & b

 d. only b

Question 3. Malawi’s experience lessons can be drawn on how to bring trade into _____

 a. Cuture

 b. development

 c. country

 d. Streamline

Question 4. MBS stands for ____

 a. More Brake Somt

 b. More Bureau Standard

 c. Malawi Bureau of Standards

 d. Malawai Bench Standard

Question 5. Ministry of Finance and Economic Planning is the overseer of the overall____ budget

 a. National

 b. Public

 c. Both a & b

 d. Both a & b

Question 6. PRS stands for ____

 a. Poverty Reduction Strategy

 b. Poverty Residual Strategy

 c. Project Reduction Strategy

 d. Project Reduction standard

Question 7. The challenge for Malawi, as an exporter of mainly agricultural products and venturing into exporting ____ processed products

 a. more

 b. less

 c. both a & b

 d. Only a

Question 8. The main department responsible for trade and industry policy is the ___

 a. Ministry of Transport

 b. Ministry of Commerce

 c. Ministry of Commerce and Industry

 d. Ministry of technology

Question 9. the Ministry of Agriculture, Irrigation and ___ , one of the key stakeholders, considering that the country is an agriculture-based economy,

 a. Plantation

 b. Food Security

 c. both a & b

 d. none of the above

Question 10. The Ministry of Foreign Affairs, the Copyright Society (under the Ministry of Sports and Culture) and the Patents Office (under the Ministry of Justice) play an important role in ___.

 a. Economy

 b. Trade

 c. Business

 d. trade matters

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4th Module Assessment

Case Study

Indonesia’s Shrimp Exports: Meeting the Challenge of Quality Standards

Among Indonesia’s fishery products, shrimps contribute the largest foreign exchange earnings. The total value of shrimp exports in 2002, for example, was US$840 million, accounting for about 50% of the total value of fishery exports. However, shrimp exports have been declining during 2000-3. In 2000, Indonesia exported 144,035 tons (US$1,003 million) of shrimp, but this declined to 127, 334 tons in 2001 and 122,050 tons in 2002, or around US$940 million and US$840 million, respectively (Central Bureau of Statistics 2003). As an archipelagic country, Indonesia has 17,508 islands and 81,000 km of coastline which provide an excellent resource for brackish-water shrimp farming to support the growth of shrimp exports.

Japan is the largest export market for Indonesian shrimp, followed by the European Union (EU) and the United States. From the total export amount (122,050 tons) in 2002, 60% was shipped to Japan, 16.5% to the United States and 11.5% to the EU. Indonesia’s shrimp exports to Japan were, on average, 53,000 tons per year, or about 30% of Japan’s total shrimp imports. Meanwhile, Indonesia’s share of (frozen) shrimp exports to the United States is only 5-6%, which is much lower than that of Thailand (31%), Ecuador (20%) and Mexico (13%). Other export competing countries are Bangladesh, China, India, the Philippines, Taiwan and some Latin American countries.

The shrimp business in Indonesia is now under serious challenge, both internally and externally. Internally, the shrimp business faces many problems, especially in the production (farming) phase, such as disease infestation, shortage of shrimp fry, shrimp feed and medicine, regional planning and infrastructure, and farmer empowerment. Externally, the current flooding of relatively ‘cheap’ imported shrimp into Indonesia has had a detrimental effect on the profitability of businesses. Some of them went bankrupt and a large number have been in financial difficulties. Depressed world prices had begun in 2002, when the US government enacted an anti-dumping measure against China, Thailand, Vietnam, Brazil and Ecuador. This low price will potentially reduce incentives for doing business, reduce the quality of Indonesian shrimp and eventually reduce Indonesia’s competitiveness in the world market.

The European Union market

The September 2001 EU regulation obliging all imported shrimp to be free from chloramphenicol was discussed intensively during the second meeting of the ASEAN Fishery Federation (AFA) in Bangkok (4-6 November 2003). AFA member countries revealed their concern about the potential adverse effects of such a regulation. To mitigate the immediate adverse effects, AFA has proposed to the EU the gradual implementation of a zero chloramphenicol content over five years, namely 3 parts per billion (ppb) for the first three years, 1.5 ppb for the remaining two years and finally zero ppb. Some analysts and traders raised their objection to this regulation, pointing out that chloramphenicol is naturally produced by Streptomyces venezuela in the soil and in plankton which is eventually fed to the shrimps. A zero content of chloramphenicol in shrimp may therefore be impossible.

The US market

The US Shrimp Trade Action Committee, an ad hoc committee of the Southern Shrimps Association (SSA), sent an anti-dumping petition to the Department of Commerce and the International Trade Commission dated 31 December 2003 (Bisnis Indonesia, 2 January 2004). It sought anti-dumping action against six shrimp exporting countries, namely Brazil, China, Ecuador, India, Thailand and Vietnam, claiming that these six countries practised unfair trading which harmed the US shrimp grower. Indonesia was, fortunately, not included in this anti-dumping action.

There are two implications of the US action that need to be considered. First, although Indonesia was not included in the anti-dumping action, this measure should be considered as a sign of a future threat to the Indonesian shrimp business and exporters. The US government may decide to take action against Indonesia in future, particularly if Indonesia is found to be re-exporting imported shrimps from China, Thailand and Vietnam. There are signs that some ‘rent seeking’ traders may be undertaking ‘transshipment’ of imported shrimps from these three countries to the main export destination, including the United States. Indonesia’s shrimp imports from China, Thailand and Vietnam have been increasing recently, as a result of the US anti-dumping action against these countries (Kompas, 10 July 2004).

Second, this anti-dumping measure will obviously open a window of opportunity for Indonesia to increase its shrimp exports (and its share) to the United States. High tariffs on Chinese and Vietnamese shrimp imports will make Indonesian shrimps more competitive in the US market. The question, however, is whether Indonesia is able to take advantage of this opportunity. Since the United States imposed anti-dumping duties on Thailand, China and other main exporters, Indonesian exports of shrimp to the United States have increased significantly, from 15,253.5 tonnes in January-August 2003 to 26,679.3 tonnes in January-August 2004, or by about 75% (Putro 2004). The increase has been mainly associated with cultivated shrimps.

The players and their roles

Responses to chloramphenicol contamination

There are two choices for shrimp growers in response to the chloramphenicol problem: the first is using synthetic chloramphenicol that would increase shrimp production and result in shrimp that were ‘free’ from salmonella, but contaminated with chloramphenicol. Second, by abandoning the use of chloramphenicol, growers could produce chloramphenicol (mostly) free shrimp, but would probably reduce their shrimp production due to salmonella infestation. The second option, if chosen, would not free shrimp growers from the quality problem, as the EU also requires salmonella-free (non-contaminated) shrimps. Needless to say, shrimp growers in Indonesia are thus facing a dilemma. For developing countries such as Indonesia, producing salmonella-free as well as chloramphenicol-free shrimps appears to be a difficult, if not impossible, goal to attain at the moment. A more sensible and fairer solution would be for the EU governments to help developing country exporters to comply with such standards. Facilitation through trade, such as technical and financial assistance, can be set up bilaterally or, though WTO fora, multilaterally.

Natural chloramphenicol can easily be distinguished from its synthetic counterpart by a special instrument introduced by the EU. The question is whether this device can be cheaply accessed by typical small-scale Indonesia shrimp growers. The EU should also be willing to bear part, if not all, of the pre- and post-inspection costs regarding quality standard inspection procedures. It is a challenge not only to the Indonesian government but to all world leaders to promote freer and fairer trade in line with the Doha Agenda of the WTO.

Responses and Action to Cheap Imported Shrimp

The world market price of white shrimp is expected to drop due to a peak harvest in many shrimp-producing countries. China, for example, will likely produce more than 350,000 tons of white shrimps in 2005, while Vietnam and Thailand will each produce around 250,000 tons. If shrimp imports from these countries are not controlled, the domestic price of shrimp in Indonesia will certainly be depressed, and shrimp growers will suffer large losses.

Indonesia’s shrimp imports from China, Thailand and Vietnam increased in the period June-August 2004, as a result of the US anti-dumping policy towards these countries. The imported shrimps eventually depressed Indonesia’s domestic prices, since some of them are marketed domestically. At the same time unit production costs have been reported as increasing (to more than Rp 20,000 per kg) in line with an increase in the prices of feed and shrimp fry.

The shrimp market needs to become more diversified in terms of both product and market in order to counter cheap shrimp imports. This calls for a high level of technical assistance from both the government and international organizations (such as the FAO) in order to increase the value added of the product, such as quick-frozen, peeled, butterfly-cut shrimp, and cooked products. Industry development through technical assistance can be implemented by offering simple, low-cost technologies for value adding and by matching buyers and sellers to facilitate market diversification. Indonesia can also promote a locally specific or national quality brand (seal) the better to compete in the international market.

Lessons for others

Indonesia’s shrimp business has been facing serious constraints and challenges, only some of which have been partially tackled. The most critical challenges are related to quality standards, including freedom from antibiotic contamination, imposed by developed country importers, with which the Indonesian shrimp growers lack the capacity to comply. Other problems are the low productivity and high cost of production of domestic shrimps. This last problem creates difficulties in managing trade policy against cheap imported shrimps from major shrimp exporters such as China, Thailand and Vietnam.

The Indonesian government has recently tightened the conditions of issuance of import quality and health certificates in order to avoid the possibility of shrimp transshipment to the United States via Singapore. This initiative is a response to the increasing trend of transshipment using Indonesia’s export certificates, and has been found to be very effective in controlling transshipments and in avoiding Indonesia being involved in possible circumventions through transshipments. In addition to imposing a temporary import ban, Indonesia has also prepared an instrument for the management of the importation of shrimps. In order to stabilize domestic prices and to support domestic shrimp growers, shrimp importers are obliged to absorb domestically produced shrimps according to an import-absorption ratio. This instrument is expected to be effective in guaranteeing that farmers receive reasonable farm-gate prices for their shrimps during the peak harvest period.

Question 1. In order to stabilize domestic prices and to support domestic shrimp growers, shrimp importers are obliged to absorb domestically produced shrimps according to an _______ratio.

 a. Import-Export

 b. Export-Absorption

 c. Both a & b

 d. import-absorption

Question 2. Indonesia’s fishery products, shrimps contribute the largest___ earnings.

 a. Dinars

 b. Euros

 c. Dollars

 d. foreign exchange

Question 3. It is a challenge not only to the Indonesian government but to all world leaders to promote freer and fairer trade in line with the Doha Agenda of the ___.

 a. WTF

 b. WTO

 c. GATT

 d. ARS

Question 4. The current flooding of relatively ‘cheap’ imported shrimp into Indonesia has had a detrimental effect on the ________of businesses.

 a. Loss

 b. profitability

 c. Both a & b

 d. none of the above

Question 5. The imported shrimps eventually depressed Indonesia’s ____

 a. domestic prices

 b. National Price

 c. International Price

 d. all of the above

Question 6. The Indonesian government has recently tightened the conditions of issuance of import quality and ____in order to avoid the possibility of shrimp transshipment to the United States via Singapore.

 a. quantity

 b. health certificates

 c. Both a & b

 d. only b

Question 7. The shrimp market needs to become more diversified in terms of both product and market in order to counter cheap shrimp ___

 a. imports

 b. export

 c. Both a & b

 d. only a

Question 8. The US government may decide to take action against Indonesia in future, particularly if Indonesia is found to be re-exporting imported shrimps from China, Thailand and____ .

 a. Hongkong

 b. Japan

 c. Japan (Vietnam)

 d. Thailand

Question 9. This initiative is a response to the increasing trend of transshipment using Indonesia’s__ certificates

 a. import

 b. Foreign

 c. export

 d. Both a & c

Question 10. ___ is the largest export market for Indonesian shrimp,

 a. Japan

 b. Indonesia

 c. Vietnam

 d. Hongkong

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5th Module Assessment

Case Study

This case study of Fiji explores the way in which its government and people are preparing to deal with the expected end of preferential trading relationships, and is based largely on interviews conducted in Fiji over several days in August 2004. In March 1997 the WTO Secretariat published its report of Fiji’s first review under the Trade Policy Review Mechanism (TPRM)

Fiji’s economy depends heavily on sugar, tourism and clothing. The need to lessen the dependence on the sugar industry may become more urgent as Fiji’s preferential status in its sugar export markets is eroded in the long term. Similarly, the clothing sector, also facing an erosion of preferential access, could require efficiency gains to remain competitive. Diversification of the economy will, however, require attention to the problem of shortages of professional and technical personnel that have resulted from the high rates of emigration over the past decade.

The local and external players and their roles

Fiji’s political and economic relations with the countries affording it preferences for its exported goods — mainly Australia, New Zealand and the European Union (EU) — have long been key to the islands’ prospects for success. As a sign that Fiji’s relations with the EU are more significant than its need to participate in the WTO, Fiji maintains an embassy in Brussels that — as a part-time responsibility — looks after developments in Geneva. Decisions made in Canberra, Brussels and Wellington are critically important to policy-makers in Suva. This is a tough position to be in, and one would expect that it would encourage Fijians to co-operate with each other as a way of promoting a common cause.

The government and the state-owned sugar company have traditionally played a central role in Fiji’s economic development. The government’s Native Land Trust Board and the Fijians it represents is another central actor. Foreign investors are also important, particularly in the garment sector, where they dominate the ownership of the industry. The government and private-sector outside investors should be working together.

Challenges faced and the outcomes

Fiji’s trade and economic prospects are heavily dependent on developments in a few key economic sectors. The challenges faced in these sectors, current policies and likely prospects are explored below.

Sugar

The sugar sector of the global economy is undoubtedly one of the most distorted, given the plethora of production and export subsidies and extremely restrictive access barriers complicating sales to the world’s major sugar-consuming markets. Tragically, sugar is also a commodity that many developing countries have come to depend upon as a mainstay of their local economy and as a principal source of export earnings.

The sugar industry has benefited significantly over the years from access to the EU’s preferential trade regime for sugar. Under the arrangement, the EU pays prices substantially above world market price levels for imports of sugar from specified ACP(5) countries — up to three times the world price —with about half of the preferential import quota allocated to Mauritius and the rest divided among sixteen other ACP suppliers.

Within the EU, changes are being debated to sugar policy that, if implemented, would drastically cut the price paid for preferential sugar imports from ACP countries. The scheme, as it has existed up to now, is collapsing in part under the weight of dramatically increased imports of sugar into the EU from least developed countries under the ‘Everything But Arms’ (EBA) preference arrangement. None could have anticipated nor imagined how quickly EBA sugar suppliers could ramp up their production.

Looking at the current situation in Fiji’s sugar industry, an outside observer could be tempted to reach the conclusion that an unconscious decision has been made to abandon the industry even before the end of the EU’s preference scheme. A critical problem is that of land tenure. Some 87% of the land in Fiji is owned by ethnic Fijian extended families and managed by the Native Land Trust Board (NLTB), and most of the farmland devoted to sugar cultivation was leased, mainly to Indo-Fijians, for thirty-year periods under the provisions of the Agriculture Landlord and Tenants Act of 1976. Those leases, the bulk of which have evidently expired over the past three to four years, are not being renewed. The Indo-Fijians are leaving farms and the ethnic Fijians are evidently not taking up sugar farming in their place. Consequently, sugar production has fallen dramatically as land is taken out of production.

The garment sector

The garment-producing sector is the most important industrial sector in Fiji today and can generally trace its origins to a combination of domestic incentives, the existence of the global scheme of allocated trade for textiles and apparel under the GATT’s Multifibre Arrangement and the WTO successor arrangement, and special preferential trading arrangements put in place by Australia and New Zealand under the South Pacific Regional Trade and Economic Co-operation Agreement (SPARTECA). Most of Fiji’s garment factories are foreign-owned and many depend upon preferential access for their continued profitability. In the 1990s the production and export of garments grew rapidly, but in recent years the industry has been hit by three factors that could well threaten its long-term viability.

A first major problem concerns the impending end of quota arrangements under the WTO’s Agreement on Textiles and Clothing (ATC). Faced with the potential closure of many foreign-owned plants that were established in the country solely to take advantage of Fiji’s quota in developed country markets, the government in Suva has had to consider its position in the WTO.

Alternative opportunities for the future

Naturally enough, Fiji’s economic and trade prospects for the future are not limited to sugar and garment production; a number of other alternatives present themselves. In recent years, mining — mainly for gold — has accounted for as much as 3% of GDP, but a combination of technical difficulties in production and wide swings in the world price for gold have undermined the sector’s viability. Fiji is the location of the world’s largest mature mahogany plantation and the country is poised to benefit from the harvesting of this renewable resource. Exploitation of the mahogany plantation has reportedly been delayed by political infighting over how the revenue from the timber should be shared. The author was told by more than one interviewee that tensions over this question contributed to the impetus for the 2000 coup.

Lessons for others: Fiji’s approach to loss of preferences

Many people would argue that in the world of 2004 the sugar industry is not the industry to pursue as a means of making money. Many of them would also argue that the best course of action for a country in Fiji’s circumstances would be to get out of the industry. Such comments ignore the fact that sugar continues to be a mainstay of the Fijian economy and the country’s most important employer.

The outlook is far more optimistic for the garment sector. While it is true that both the government and industry’s first reaction to the end of preferences has been to seek a further extension of special trading arrangements (both in Australia through SPARTECA and in the WTO through association with the Istanbul Consensus group), there are nevertheless reasons to think that Mark Halabe’s vision of Fiji as a cost-competitive niche supplier of quality garments to the Australian market is a real possibility. But that industry needs to remain focused and to take advantage of the time remaining for preferential trade to undertake needed training programmes and investment in technologies contributing to efficiency gains. The Fijian government will likely need to co-operate as well. From the interviews conducted by the author, it seems that many of the garment producers now in Fiji would probably leave if the government implemented its rumoured plans to end the tax-free factory scheme.

Fiji’s failure to deal effectively with skilled labour shortages that were already apparent in 1996 when the WTO Secretariat conducted its trade policy review must be viewed as a serious concern.

Question 1: ATC stands for _____

 a. Air Traffic control

 b. All Transport Control

 c. Aeronautics Theme Count

 d. Agreement on Textiles and Clothing

Question 2. Fiji’s economy depends heavily on sugar,____ and clothing.

 a. Tea

 b. Technology

 c. Rice

 d. tourism

Question 3. Fiji’s failure to deal effectively with ___ shortages that were already apparent in 1996

 a. Unskilled labour

 b. Competetion

 c. skilled labour

 d. Both a & c

Question 4. it seems that many of the garment producers now in Fiji would probably leave if the government implemented its rumoured plans to end the ____factory scheme

 a. tax-free

 b. Tax-imposed

 c. both a & b

 d. None of the above

Question 5. mining mainly for gold has accounted for as much as__ of GDP

 a. 4.60%

 b. 2%

 c. 1%

 d. 3%

Question 6. Most of Fiji’s garment factories are___ and many depend upon preferential access for their continued profitability

 a. foreign-owned

 b. Costly

 c. Old

 d. None of the above

Question 7. SPARTECA stands for ____

 a. Ideology

 b. South Pacific Regional Trade and Economic Co-operation Agreement

 c. both a & b

 d. Only b

Question 8. TPRM stands for ____

 a. Trade Premium Review Mechanism

 b. Trunk Policy Review Method

 c. Trade Policy Review Mechanism

 d. Both a & c

Question 9. ___of the land in Fiji is owned by ethnic Fijian extended families

 a. 45%

 b. 89%

 c. 87%

 d. 98%

Question 10. ____vision of Fiji as a cost-competitive niche supplier of quality garments to the Australian market is a real possibility

 a. Mark zoon

 b. Mark Halabe’s

 c. Hemaann jihg

 d. All of the above

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Assignment 2

Case Study

Thailand: Conciliating a Dispute on Tuna Exports to the EC

Tuna is arguably one of the most well-known and abundant of fish, found in large quantities at supermarkets and convenience stores around the world. It is such a popular sight in its canned form that one may have even dissociated it from its origins as a fish, until reminded of the amusing slogan-cum-brand, ‘chicken of the sea’. As such, it is safe to say that tuna enjoys as much popularity among consumers as the humble and ubiquitous chicken.

On the production side, easy accessibility and popularity translates into big business, thriving markets and fierce competition. For producers of canned tuna, the fish is their livelihood, an important source of income and an industry of serious economic significance, contributing as it does to the national balance of payments, the employment rate and, subsequently, a productive and healthy social climate.

This case study illustrates the manner in which Thailand raised the issue and challenged the EC tariff within the framework of the Dispute Settlement Understanding (DSU) provided for in the WTO Agreement. There are three major stages to the DSU: consultation between the concerned parties, adjudication by Panels and, if necessary, the Appellate Body, and implementation of the ruling. However, it is not always necessary for every case to follow this trajectory and to be taken to Panels. In fact, the preferred path is for members to settle the dispute between themselves, through consultations.

To this end, the DSU provides good offices, conciliation and mediation which may be requested by members if consultations fail to produce an acceptable solution.

The players

The countries concerned here are Thailand and the Philippines on the one hand and the European Community on the other. The Philippines, as a fellow ASEAN and WTO member facing similar difficulties, joined with Thailand in this landmark attempt to prove that preferential tariffs had long been impairing their economic interests, and to seek appropriate redress or compensation from the EC. For the purposes of this case study, however, the focus will remain on Thailand and its actions, although the term ‘complainants’ will be used to refer collectively to Thailand and the Philippines when necessary.

Challenges and the outcome

The initial challenge faced by Thailand was, indeed, how to persuade the EC to enter into discussions on the matter. On 2 March 2000 the EC requested a waiver of its MFN obligations with regard to the ACP Agreement. In the eighteen months following the request until the adoption of this waiver, Thailand had on numerous occasions expressed its concerns relating to the implementation of the ACP Agreement and the negative effects that it would have on their canned tuna exports. They received no response.

At the Doha Ministerial Conference, however, a give-and-take situation presented itself. The EC-ACP Agreement could not be extended without the consensus of all WTO members in approving the adoption of the requested waiver. Realizing that Thailand would not concede, the EC agreed to hold consultations with Thailand and the Philippines (the complainants) to examine their differences. In the end, Thailand agreed to concede on the waiver, on condition that their case be taken up in an appropriate forum, with the aim of resolving the conflict of interest.

Lessons

This is a good example of how developing country members were able to use their WTO rights to secure more equitable treatment from a developed country trading partner. Once the positive resolution had been reached, EU Trade Commissioner Pascal Lamy travelled to Bangkok to inform Thailand’s Minister of Commerce, Adisai Bhodharamik, an indication of continued good relations between the two trading partners. Indeed, Chanintr emphasized that, although the tariff situation was of great importance to its canned tuna industry and national interests, Thailand made a conscious effort to maintain good relations with the EC throughout the proceedings.

Question 1: DSU provides good offices, conciliation and___ which may be requested by members if consultations fail to produce an acceptable solutio

 a. Support

 b. ventilation

 c. mediation

 d. none of the above

Question 2. DSU stands for ___

 a. Delhi Safety Unit

 b. Dispute Settlement Understanding

 c. Distance Safe Zone

 d. Dispute Settlement Unit

Question 3. EU Trade Commissioner ___

 a. Assrohm

 b. Kyle monn

 c. kim cheggs

 d. Pascal Lamy

Question 4. On 2 March ___ the EC requested a waiver of its MFN obligations with regard to the ACP Agreement.

 a. 2008

 b. 2000

 c. 2006

 d. 1989

Question 5. The EC-ACP Agreement could not be extended without the consensus of all ___ members

 a. WTO

 b. UNESCO

 c. Both a & b

 d. all of the above

Question 6. The ____as a fellow ASEAN and WTO member facing similar difficulties joined with Thailand

 a. Hongkong

 b. Malaysia

 c. Both a & b

 d. Philippines

Question 7. There are three major stages to the DSU: consultation between the concerned parties, ______and the Appellate Body, and implementation of the ruling

 a. Boad of conciliation

 b. Expert panel

 c. adjudication by Panels

 d. both b & c

Question 8. Tuna enjoys as much popularity among consumers as the humble and ubiquitous ____

 a. Fish

 b. chicken

 c. Both a & b

 d. all of the above

Question 9. ___is arguably one of the most well-known and abundant of fish, found in large quantities at supermarkets and convenience stores around the world

 a. Tuna

 b. Junkyard

 c. dolphin

 d. octopus

Question 10. ____agreed to concede on the waiver, on condition that their case be taken up in an appropriate forum, with the aim of resolving the conflict of interest.

 a. Europe

 b. Bangkok

c. Thailand

 d. Pataya

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International Economics & Policy (EDL 312)-Semester III

International Economics & Policy (EDL 312)-Semester III

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1st Module Assessment

After a decade since the end of civil unrest, Angola economy started an intense reconstruction process, boosted by booming economy based on oil exports and diamonds. During this on-going phase, the Angolan economy has increasingly become an important player in Southern Africa international trade, with imports as a critical part of the economy. Thus, controls on imports needed tightening to secure duties and taxes, previously lost.

The government launched a massive customs modernization program, including radical legal changes which could impose large penalties to non-compliant economic operators. Part of this challenge laid in communicating new obligations to importers with appropriate dissemination.

Since January 2002, Bureau Veritas has been contracted to conduct Pre-Shipment Inspections (PSI) for the Angolan Government. The main objective was to tighten customs controls to increase revenues from duties and taxes on goods entering Angola. Bureau Veritas implemented a dedicated structure in Angola with 60 employees in the capital Luanda and nearly 30 additional employees in 5 provinces: Cabinda and Soyo in the North, Lobito in the South, Namibe further South and Santa Clara at the border with Namibia.

Bureau Veritas built up a comprehensive database relating to import certificates issued which it, continuously shares with customs authorities as well as other offices in Angola. In parallel, Bureau Veritas became responsible for communicating to both importers and exporters all new regulations established by Angolan Authorities.

Seminars and workshops were held to raise the understanding of the new obligations, not only in Angola but also in some of its key trade partner nations: Portugal, South Africa, and Brazil. Bureau Veritas approach is to treat importers as clients, supporting their needs to understand all new regulations and increase awareness to avoid penalties and delays.

Bureau Veritas worldwide network has been greatly appreciated by the client; the network structure was adapted to suit Angola´s needs. Customs officials have received necessary training and Bureau Veritas continuously shares information to support controls.

The Angolan Customs authorities report excellent results after the implementation of their modernization program. From revenue receipts of $200 million on imports in 2002, the figure rose to $3.797 billion in 2010, a remarkable improvement of nearly 1800% in 7 years. Tighter legal, and customs controls have led to greater confidence in trading with the country. Correct revenues are being paid and it is widely recognised that they are contributing to the financial health of the nation’s economy.

The speed of processing imports also improved, dropping from an average of 40 days to 10-15 days currently. Close communication with importers and exporters reduced misinterpretation of legal obligations. Angola also benefits from detailed reporting of inspection certificates, a comprehensive and updated valuation database of imported goods, as well as online access to documents related to imports subject to PSI. Permanent communication between Customs officials and Bureau Veritas proved to be beneficial for this partnership

Question 1: Agola economy started reconstruction process boosted by booming economy based on __

 a. daimond

 b. Oil exports & diamond

 c. gold

 d. Bronze

Question 2. Bureau Veritas approach is to treat importers as clients, to understand all new regulations and increase awareness to avoid ___

 a. penalties

 b. Tax

 c. Both a & b

 d. penalties and delays

Question 3. Bureau Veritas Has been contracted to conduct__ for angloan government

 a. Pre-shipment inspections

 b. Shipment

 c. both a & b

 d. none of the above

Question 4. Bureau Veritas implemented a dedicated structure in Angola with _______employees in the capital Luanda

 a. 20

 b. 30

 c. 40

 d. 60

Question 5. Speed of import processing dropped from average 40 to ___

 a. 20-30 days

 b. 12-15 days

 c. 10-25 days

 d. 10-15 days

Question 6. The government launched massive____ which could impose penalties on non-compliant economic operators

 a. Schemes

 b. Rules

 c. Customs modernization programs

 d. Regulations

Question 7. The main objective of the government was to increase ____ from duties and taxes from goods entering angola

 a. Profit

 b. Sales

 c. Revenues

 d. none of the above

Question 8. ___ became important player in south african International trade.

 a. Australia

 b. New zealand

 c. Angolan Economy

 d. All of the above

Question 9. ____ and customs controls have led to greater confidence in trading within the country

 a. Tighter Legal

 b. legal

 c. both a & b

 d. all of the above

Question 10. ____ became responsible for communicating to both importers and exporters all new regulations established by Angolan Authorities.

 a. Norway

 b. Bureau Veritas

 c. Government

 d. none of the above

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2nd Module Assessment

After periods of civil disturbance, the Côte d’Ivoire government needed to reinforce the country’s economy. One way was to modernize customs control. The Ministry of Finance wanted to encourage international trade, while also making sure that correct import duties and taxes are paid. To achieve these goals, the government focused on the country’s sea ports, especially its main port in Abidjan. To attract trade, it was important to make the ports more efficient and secure. New customs and security systems were needed to maximize revenues and also to prevent illegal trade.

The government decided to implement a scanner for inspecting imported goods inside containers at the port of Abidjan. To install and operate the scanner, Bureau Veritas (through its subsidiary dedicated to facilitating trade, Bivac) was chosen because of its strong technical expertise. The government invested in the most modern scanner available. There are only two others like it in the world: one on the UK side of the Channel Tunnel, the other at the port of Marseille. It is bigger than other scanners, and can be used to inspect two 40-foot containers at the same time. Up to 30 containers can be checked every hour. The scanner is extremely sensitive. For example, trained staff can look at the color x-ray image and see the difference between a new and a used car tire. Another example: they can count exactly how many computers are inside a container, then compare with the number of computers declared on transport documents. If extra tax or duty needs to be paid, it can be decided almost instantly. As a result, illegal or undeclared items can be found quickly and easily. The Bureau Veritas team works closely with Customs officials. A certificate is given to each container that passes the scanning. Customs can then authorize the container. About 50 Bureau Veritas staff are based at the Port of Abidjan, with two teams of 6 people who are trained to analyze the images.

The new scanner began operating in early 2006. There are many advantages. Imported goods are now being cleared by Customs more quickly. The port of Abidjan is able to serve more customers in less time. It is building a reputation for being more modern, secure and efficient. The systems are now in place to increase revenues from import duties and taxes. Information about containers and the goods they carry is shared with Customs in a quick, efficient way. Bureau Veritas is working in close partnership with the Customs Department to provide a reliable and effective service.

Question 1. A certificate is given to each container that passes the ____

 a. Drawing

 b. Creating

 c. scanning

 d. None of the above

Question 2. After periods of civil disturbance, the government needed to reinforce the country’s ____

 a. Technology

 b. Growth

 c. economy

 d. none of the above

Question 3. It is bigger than other scanners, and can be used to inspect two _____ at the same time

 a. 50-foot containers

 b. 40-foot containers

 c. 20-foot containers

 d. 10-foot containers

Question 4. New customs and security systems were needed to maximize revenues and also to prevent ____

 a. Illegal trade

 b. Loss

 c. Dealys

 d. Both a & c

Question 5. The government decided to implement a ____ for inspecting imported goods inside container

 a. Device

 b. scanner

 c. Technique

 d. Tool

Question 6. The new scanner began operating in early ___

 a. 2008

 b. 2006

 c. 1987

 d. 2005

Question 7. The port of Abidjan is able to serve ____ customers in less time

 a. Less

 b. 28

 c. 34

 d. more

Question 8. There are only two others like (scanners)it in the world: one on the UK side of the Channel Tunnel, the other at the port of ____

 a. Germany

 b. Port Blair

 c. Both a & b

 d. Marseille

Question 9. To achieve these goals the government focused on the country’s sea ports, especially its main port in _____

 a. Australia

 b. Sweden

 c. Both a & b

 d. Abidjan

Question 10. Trained staff can look at the color ___ image and see the difference between a new and a used car tire

 a. z- ray

 b. x-ray

 c. Blurr

 d. all of the above

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3rd Module Assessment

The Central African Republic wished to implement a program to manage the sustainable harvesting of its forests and natural resources and ensure efficient and accurate collection of export duties on derived wood products. The diversity and scope of the Congo Basin’s ecosystems constitute one of the world’s premier forest resources and are subject to intense economic pressure. Since 2005, the Government has been focusing on strengthening all actions undertaken to promote wood products exports (logs and sawn timber), while enforcing clearly established rules and regulations for the industry, and has sought to bring all forest concessions under durable and responsible management (end 2011).

Bureau Veritas and its subsidiary BIVAC RCA, working closely with authorities (Ministries of Finance, Commerce, Water and Forests, Hunting and Fishing), have developed a verification program for exported forest products guaranteeing the collection of export duties.

The programme comprises:

1) Inspection, identification and tagging of all logs and sawn wood for export in compliance with international rules

2) Implementation of an accurate and reliable duties collection system for all wood product exports

3) Set-up of an audit trail, from the production location all the way to the port of shipment via the primary border crossings into Cameroon

4) Training local BIVAC RCA inspectors and agents of the administration.

By 2014, all wood from the Central African Republic slated for shipment to the EU must have a license guaranteeing the legality and traceability of exported wood products.

Since 2005 wood products for export are identified, quantified, inspected and traced from Central African Republic to the point of shipment. At the end of 2011, the state signed onto the Forest Law Enforcement Government and Trade (FLEGT) through voluntary partnership agreements with the European Union. Bureau Veritas and its subsidiary BIVAC RCA have a direct impact on the FLEGT process by: ensuring inspection and traceability of products produced through sustainable development, ensuring recognition in terms of ethics, professionalism and transparency with regard to all actors in the wood industry (public and private sector), and guaranteeing optimized duty collection.

Question 1. All wood from the Central African Republic slated for shipment to the EU must have a _____

 a. Permission

 b. license

 c. Authority

 d. None of the above

Question 2. At the end of 2011, the state signed onto the _____ through voluntary partnership agreements with the European Union

 a. Treaty

 b. Policy

 c. Forest Law Enforcement Government and Trade (FLEGT)

 d. both a & b

Question 3. Bureau Veritas and its subsidiary BIVAC RCA have a direct impact on the ______ process

 a. Economy

 b. FLEGT

 c. Growth

 d. All of the above

Question 4. Bureau Veritas focussed on ____

 a. Inspection

 b. Traceability of products produced through sustainable development

 c. Ensuring recognition in terms of ethics

 d. All of the above

Question 5. Bureau Veritas has a subsidiary named ____

 a. Angolan

 b. Ban thang

 c. BIVAC RCA

 d. Abdijain

Question 6. Government has been focusing on strengthening all actions undertaken to promote _____ exports

 a. wood products

 b. Glass

 c. Bronze

 d. Brass

Question 7. Implementation of an accurate and reliable duties collection system for all wood product exports is looked after by ___

 a. Bureau Veritas

 b. BIVAC RCA

 c. Both a & b

 d. Government

Question 8. The diversity and scope of the Congo Basin’s ecosystems constitute one of the world’s premier ____

 a. Water resources

 b. wildlife

 c. Both a & b

 d. forest resources

Question 9. verification program for exported forest products comprises – Inspection, _____of all logs and sawn wood for export in compliance with international rules

 a. Identification

 b. scrutny

 c. Tagging

 d. identification and tagging

Question 10. _____wished to implement a program to manage the sustainable harvesting of its forests

 a. U.S

 b. Central African Republic

 c. New zealand

 d. All of the above

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4th Module Assessment

The Company Infinity Air was founded in 1977 by Jimmy Wu, the child of immigrants from China. The company, a manufacturer and distributor of new and refurbished aircraft parts for the commercial aerospace industry, has sold $63 million in products and services to customers in 60 countries. The export of parts alone accounts for more than half of total worldwide sales. Five aircraft manufacturers, including Boeing, account for 80 percent of Infinity Air’s repairs and spare parts. Aircraft serviced are mainly Boeing’s 737-600-900 series, 767 twin-aisle, 747-400, and 777 aircraft. Today, the company employs 115 people and operates out of a 160,000-square-foot facility in southern California, with two additional locations in Seattle and Miami. Because the business is global, Wu has plenty of lower-cost competitors, and he can’t compete on a dollar-for-dollar basis with low-wage countries in Asia. His higher costs coupled with fluctuations in the business cycle were constant worries. Wu says that Infinity Air competes on innovation and business process. “Because of these processes,” he says, “we perform the service in less time and have a strong reputation for reliability and technical support—that’s the key to our international success.” For example, Infinity uses technology to manage customers’ procurement and repair. “We constantly try to be imaginative in everything we do—to make the best products, deliver the best service.” Wu said he also relies on free trade agreements to give him a competitive edge, though they are not a substitute for creativity and innovation. While Korea has always been a good market for Infinity Air, it’s getting even better now with the U.S.- Korea Free Trade Agreement. “It put a spring in the step of our business there. Korea is a huge market for us, and with the trade agreement in place, the market just got a whole lot bigger. We’ve already seen a spike in sales, with new orders coming from the Korean government for maintenance on regional jets, helicopters

Question 1. Company employs ______ people

 a. 123

 b. 345

 c. 567

 d. 115

Question 2. company operates out in southern California, with two additional locations in _____

 a. Seattle

 b. Miami

 c. both a & b

 d. none of the above

Question 3. Infinity Air competes on innovation and ___

 a. Creativity

 b. business process

 c. organizations

 d. all of the above

Question 4. Infinity Air do not substitute for Creativity and __

 a. technology

 b. Labor

 c. Innovation

 d. Capital

Question 5. Infinity Air has plenty of ____ competitors

 a. High cost

 b. Higher cost

 c. Medium cost

 d. Lower cost

Question 6. Infinity air is getting new orders coming from ___ for maintenance on regional jets & helicopter.

 a. US government

 b. Angolan government

 c. Korean government

 d. none of the above

Question 7. Infinity air was a manufacturer and distributor of new and refurnished ___

 a. Screws

 b. Nuts

 c. aircraft parts

 d. Both a & b

Question 8. Jimmy Wu was known as ___

 a. Innovator

 b. the child of immigrants from China

 c. technocrat

 d. none of the above

Question 9. The Company Infinity Air was founded in ____

 a. 1977

 b. 1987

 c. 2003

 d. 1978

Question 10. The export of parts of aircrafts alone accounts for ___ than half of total worldwide sales

 a. less

 b. very less

 c. both a & b

 d. more

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5th Module Assessment

Zeigler Brothers began in 1935 by selling livestock feed to farmers near Gettysburg, Pennsylvania. Brothers Ty and Leroy ran the business until Leroy’s son, Tom, took over and changed direction to focus on research and development of specialty animal foods and aquatic diets. Today, the company has two manufacturing facilities in Pennsylvania and two in Mexico, supplies 300 different products, and sells to 50 countries. Zeigler Brothers is a 2013 recipient of the President’s “E” Award for Exports. Chris Stock is the international sales manager. Most of the challenges faced by the company are in the form of helping customers deal with localized issues such as diseases that affect the fish species being farmed. Other concerns include how to find and perform due diligence of prospective customers and to make sure we understand the environmental regulations in the countries in which it does business. Zeigler had a fire about 6 years ago that devastated one of its production facilities. According to Stock, “The fire actually helped us to become more efficient, to make the most of what we have, and to modernize some things as well. We made the most out of what was a terrible situation and really didn’t skip a beat. Our customers are very loyal. And they helped see us through. And it’s amazing how far the company has come since that fire not so long ago.” Zeigler needed to grow, and to do that, it opted to expand its exports, which grew rapidly during the past 5 years and now represent a bit more than 50 percent of total sales. Zeigler now exports to 40–50 different countries every year. Zeigler focuses on markets that could be classified as having more risks than others, such as Nigeria and Ghana in West Africa, and Vietnam, the Philippines, Thailand, and Indonesia in Southeast Asia. India and China are also included. Said Stock, “Africa is on the cusp, I think. A lot of people see the opportunity, so it’s a great time to get in early, because it’s a huge emerging middle class that’s developing there with spending power. They need things more than any other part of the world. They Chris Stock with customers in Vietnam Success Story: Zeigler Brothers 43 have a lack of access to some of the higher-tech products and things that the United States can offer.” Another solution for Zeigler is the U.S. Commercial Service, which Stock calls “a reliable go-to kind of hub.” “In general, we come to them when we have export regulatory issues and we need somebody inside the government to guide us. A big thing about exporting is knowing that you don’t know it all and you’re always going to need support. The government has helped bring us into new markets. We went on a trade mission to Ghana when we were getting our Africa business warmed up and met people there that are clients now and important partners.” Stock believes the company is better as a result of its exporting efforts. “It challenges us. We are able to take opportunities and things we learn in one country and apply them elsewhere. So we’re always learning and one of the great parts about our job is we’re connecting people throughout the world and bringing ideas from one place to the other, whether or not they directly impact our product. We’re a facilitator and our customers see that. And I think it’s a very strong point when they get to know us is that we’re connected throughout the world and bringing solutions from one corner to the next.” One concrete example is making our products easier to use. Stock said: “In Southeast Asia, we were struggling with language barriers. We’ve been very ingrained in Latin America, very comfortable working with bilingual Spanish products and clients. But as we enter the Southeast Asian market we encounter the diversity of languages. Also because we’re in agriculture, one of the end-users of our products may have limited education or ability to read—so our products can be technical in nature, and how do we overcome these hurdles? And so we’ve begun developing and incorporating visual aids, videos, icons, logos, things that will help them understand how to use the product, what it’s designated for. And we’re able to take that and apply it elsewhere, because it is a universal need, but it’s being driven by a specific market area force at the moment.” Perhaps the biggest lesson is that exporting is a “no-brainer.” Stock said: “You should be exporting. If you’re not, start learning about it, talk to other exporters and just go for it. I think the key things to exporting are persistence and patience. You have to realize that when you get in this, it may not be immediate sales, it may take years, but you have to have the long-term vision. If you’re willing to go through a couple of ups and downs, it can pay off in dividends. If you don’t enter the export market, you’re limiting your sales in a big way, no doubt about it.”

Question 1. Challenges faced by the company are in the form of helping _____ with localized issues

 a. customers deal

 b. Consumers

 c. Needy

 d. None of the above

Question 2. exporting is a ___

 a. Game

 b. Gamble

 c. Experience

d. no-brainer

Question 3. Exports go through a couple of up and down but it can pay off in ___

 a. Installments

 b. some time

 c. Dividends

 d. specific time bound

Question 4. key things to exporting are ____ and patience.

 a. Capital

 b. International relations

 c. dividends

 d. persistence

Question 5. Zeigler Brothers is a 2013 recipient of the ____ for Exports

 a. Prestige award

 b. President’s “E” Award

 c. Innovator award

 d. None of the above

Question 6. Zeigler focuses on markets that could be classified as having ___ risks than others

 a. Less

 b. Medium

 c. more

 d. all of the above

Question 7. Zeigler had a fire about 6 years ago that devastated one of its ____ facilities

 a. Manufacturing

 b. production

 c. Technical

 d. Both a & b

Question 8. Zeigler is the _____

 a. Owner

 b. Competitor

 c. U.S. Commercial Service

 d. All of the above

Question 9. Zeigler needed to grow, and to do that, it opted to expand its exports, which grew rapidly now represent a bit more than _____ of total sales

 a. 40%

 b. 50%

 c. 30%

 d. 23%

Question 10. Zeigler now exports to ___ different countries every year.

 a. 40-50

 b. 23- 56

 c. 34-89

 d. 20-56

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Assignment 2

In October 2016, Shenzhen-based networking and telecommunications equipment and services company Huawei Technologies Ltd. (Huawei) unveiled its 14-port and 3-D Hexa-beam antennas to address the challenges associated with the 4.5G and 5G era at the 5th Annual Global Antenna and Active Antenna Unit Forum held in Paris. Commenting on the launch, Zhang Jiayi, president of Huawei’s antenna business unit, said, “Huawei focuses on satisfying the requirements of operators in the MBB (mobile broadband) era.”

Founded in 1987 in Shenzhen by Ren Zhengfei (Ren), a former military engineer in the People’s Liberation Army (PLA) – the unified organization of the armed forces of China, Huawei started as a sales agent for a Hong Kong-based company selling private branch exchange (PBX) switches. Soon, the company innovated and started selling its own PBX switches. Having established its domination over the Chinese telecommunications market, the company entered the global markets of Russia and Africa in 1996 and later mature markets such as the US and Europe.

The origin of Huawei Technologies Ltd. (Huawei) dated back to 1987 when Ren Zhengfei (Ren), a former military engineer in the People’s Liberation Army (PLA), founded the company in Shenzhen with the aim of making it the backbone of China’s communications industry.

The company started as a sales agent for a Hong Kong company selling private branch exchange (PBX) switches with an initial investment of US$ 3400. By 1990, it had acquired enough resources to open its first research laboratory. In the same year, i.e. 1990, the company made its own PBX and started selling the switches to hotel networks at prices lower than those of imported devices

HUAWEI’S INTERNATIONALIZATION STRATEGY

In the mid-1990s, the Chinese domestic telecommunications networking equipment market was dominated by giant international telecom equipment companies. Their dominance led to Huawei having a relatively weaker position in China. Ren believed that the Chinese telecommunications market was the largest and among the most open markets in the world attracting global telecommunication giants to the country. As a result, he felt, “The best food has all been eaten up by the global giants and what we can do is to have those leftovers.” This prompted Huawei to consider entering international markets. Commenting on its international expansion, Ren, said, “We were forced to go into the international market for our very survival.”

CHALLENGES IN THE GLOBAL TELECOM MARKETS

Though Huawei achieved huge success in several global markets, the US was a different story altogether. Despite bidding several times since the company first entered America, Huawei failed to win a single big contract from top-tier carriers such as AT&T, T-Mobile, and Verizon. The US telecom companies had had long relationships with home-grown suppliers such as Lucent, Motorola, and Cisco. Moreover, the US telecom majors felt that while the telecom equipment manufactured by Huawei was fine for emerging markets, it was not reliable or suitable for the 24/7 service required by networks in the US. Though by 2011, Huawei had developed some of the most innovative and fastest equipment in the telecom industry, it continued to face resistance in the US….

While Huawei was making several efforts to crack the global telecom markets, in July 2015, Malcolm Turnbull, Communications Minister, Australia, stated that amidst security threats, telecom companies in Australia had been barred from using equipment from Huawei and ZTE. This meant that Huawei would lose its existing business in Australia since it provided equipment for consumer devices and backend networks for Vodafone and Optus. There could also be more trouble in store for Huawei with the Pentagon and the US military announcing plans in October 2015 to ban the use of Huawei equipment.

In November 2016, when the US telecom market announced its plans to build the nation’s 5G wireless network, Huawei was also gearing up to roll out its 5G wireless network by 2020. Though Huawei had earlier stated that it had given up on the US market, Ren hinted that the company had not given up on the country permanently and that it planned to make a “glorious” return to the US. However, Huawei stated that it would not focus on the US market currently but would concentrate on other global markets. According to Ken Hu (Hu), Huawei’s CEO-in-rotation, “For our 5G strategy, we currently focus on markets like China and Japan among others. In the US right now, we’re not making significant progress and we don’t have big plans for that market.” ….

Question 1: 5th Annual Global Antenna and Active Antenna Unit Forum was held in ____.

 a. London

 b. sweden

 c. Paris

 d. Hongkong

Question 2. Chinese domestic telecommunications networking equipment market was dominated by giant ____ telecom equipment companies.

 a. National

 b. State

 c. international

 d. Regional

Question 3. Huawei started as a sales agent for a Hong Kong-based company selling ____ switches.

 a. Multiple

 b. Complex

 c. Both a & b

 d. private branch exchange (PBX)

Question 4. Huawei Technologies Ltd. (Huawei) is Shenzhen-based networking , _____and services company

 a. cable

 b. telecommunications equipment

 c. Television

 d. Internet

Question 5. Huwaei started selling the switches to ____ at prices lower than those of imported devices

 a. 5g

 b. hotel networks

 c. Cable

 d. all of the above

Question 6. Ren Zhengfei (Ren), a former military engineer in the People’s Liberation Army (PLA), founded the company in Shenzhen with the aim of making it the backbone of_______.

 a. Economy

 b. China’s communications Industry

 c. Telecom industry

 d. None of the above

Question 7. Telecom companies in Australia had been barred from using equipment from Huawei and ______

 a. Hongkong

 b. ZTE

 c. US

 d. Sweden

Question 8. US telecom majors felt that while the telecom equipment manufactured by Huawei was fine but was not suitable for the ______service required by networks in the US.

 a. Regular

 b. night

 c. both a & b

 d. 24/7

Question 9. US telecom market announced its plans to build the nation’s ___ wireless network

 a. 2G

 b. 3G

 c. 4G

 d. 5G

Question 10. ____ the president of Huawei’s antenna business unit.

 a. Zhang Jiayi

 b. Shan ghai

 c. Jimm see chnn

 d. Both b & c

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International Trade Finance (EDL 311)-Semester III

International Trade Finance (EDL 311)-Semester III

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1st Module Assessment

Wal-Mart, the largest retailer in the world, with over 7,800 stores, has been working steadily to improve sustainability. From installing green roofs to rolling out a more efficient trucking fleet, the company has moved forward internally, but now it is bringing its suppliers along.

Wal-Mart has been pushing sustainability since adopting the strategy in 2005, establishing goals of being 100% fueled by renewable energy, producing zero waste and selling products that will sustain the environment.

So how does that happen? In one famous example, the company began working with Unilever plc in 2005 to sell concentrated laundry detergent in a 32-ounce container (equivalent to 100 ounces under a previous formulation). Consumers got a more powerful detergent in a smaller package. Three years after rollout, the new container had saved 80 million pounds of plastic resin, 430 million gallons of water and 125 million pounds of cardboard, according to a company fact sheet. More importantly, it became an industry standard, prompting other packaged goods companies to switch to concentrated detergent as well.

Wal-Mart’s zero waste initiative is also moving forward. The company, which is aiming to eliminate all its landfill waste by 2025, was able to reduce waste by 57% between 2008 and 2009. It did so by improving inventory management, increasing donations and ramping up recycling (including 25 billion pounds of cardboard).

Now it is striving to push these criteria down into the supply chain on a three-stage path. First, it wants suppliers to rate their products on sustainability criteria. Second, it wants to gather data on product life cycles. Third, it is creating a sustainability index that will increase transparency for the consumer.

The first initiative, rolled out earlier this year, involves a questionnaire sent to more than 100,000 suppliers. It polls them on four categories: their energy and greenhouse gas emissions, waste and quality initiatives, “responsibly sourced” materials and ethical production.

Products are also being measured through their life cycles. Collaborating with academics, retailers, NGOs, suppliers and government in a consortium, Wal-Mart’s goal is to build a global database of product information. As environmental business consultant Joel Makower wrote on his blog, http://makower.typepad.com, “the consortium’s mandate is to focus on how to evaluate products, which Wal-Mart hopes will become the basis for standards, ratings, or other product-level evaluations that it would use in its stores.”

That data will be used to develop an index consumers can use to evaluate products, though it’s still unclear how that information will be measured and presented. Nor is there a timeline for rolling out such an index.

Impact: Wal-Mart wants its sustainability index to be open to all, becoming a standard to measure and communicate the green credentials of a product and thus becoming “a tool for sustainable consumption.” In the process, the exercise of measurement itself may reap rewards in more efficient production, less waste and lower emissions — all of which are also cost-saving measures.

Question 1. Initially walmart has collaborated with ___

 a. Kroger

 b. Unilever Plc

 c. Costco

 d. Kroc

Question 2. Sustanability index will be used by ___ to evaluate products

 a. Customers

 b. Employees

 c. consumers

 d. CEO’s

Question 3. walmart also focusses on ___measures

 a. cost saving

 b. Quality

 c. Both a & b

 d. None of the above

Question 4. Walmart has ___ stores all over the world

 a. 8200

 b. 6789

 c. 45637

 d. 7800

Question 5. Walmart is 100% fuled by ___

 a. World Bank

 b. Stakeholders

 c. Renewable energy

 d. Both a & c

Question 6. walmart is aiming to eliminate all its landfill waste by improving ___

 a. capital involvement

 b. Inventory management

 c. Techniques

 d. Labor

Question 7. walmart is working to increase its _____

 a. sales

 b. Revenue

 c. Profit

 d. sustanability index

Question 8. Walmart works for ____ initiative

 a. zero waste

 b. Green

 c. Child health

 d. Effeciency

Question 9. _ can also be used to eliminate landfill waste

 a. Recycling

 b. Resuing

 c. Both a & b

 d. All of the above

Question 10. ___ is the largest retailer in the world

 a. Kroger

 b. walmart

 c. Costco

 d. The home depot

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2nd Module Assessment

Case Study

Given its business of mining over 5 million tons of rock a day, Rio Tinto has a big footprint. The mines are expensive, take decades to fully develop and are not portable if something goes wrong. To reduce the political and economic risk and thus ensure steady returns, Rio Tinto has sought to win the backing of local communities, governments and the societies in which it operates.

About a decade ago, Rio Tinto came up with the concept of working within communities on outreach and social and economic development. At the time, the company was developing a mine in Madagascar that was a source of contention with NGOs, which were worried about threats to biodiversity and the local community. Ninety percent of the island had already been cleared by farming, grazing and charcoal production; the mine was situated in one of the island’s last pristine regions. The challenge was to create an operation “respectful to the environment, respectful of our employees, that is seen to be sustainable,” said CEO Tom Albanese.

A plan was developed to protect the environment and create economic opportunities in the communities surrounding the project, setting up standards and goals for the company to meet. These in turn aligned with broader company policies on environmental stewardship, social well-being, governance and economic prosperity.

Putting this strategy to work, Rio Tinto created a long list of measures, including:

• Policies to protect biodiversity and water quality around mine locations

• Employment for aboriginal peoples living near its mines

• Training programs to shift employees from manual labor to skilled positions

• Plans for the day when mining would be done, seeking to prevent “ghost towns”

• Goals for greenhouse gas emissions and energy use

Impact: Through these coordinated initiatives, Rio Tinto has obtained what it calls a “social license to operate.” The company felt an urgency because it recognized a global brand risk if it operated without such a license. Rio Tinto also helped form the International Council on Mining & Metals, which encourages sustainable practices across the mining sector.

Question 1. Planning was done to prevent ___

 a. Chaos

 b. Financial loss

 c. Loopholes

 d. ghost towns

Question 2. Policies were framed to check and protect ___ around mines

 a. water quality

 b. Plants

 c. Residents

 d. Space

Question 3. Rio came up with the concept of working with communities on ___

 a. Economic development

 b. socio & economic development

 c. Technological Development

 d. All of the above

Question 4. Rio tinto has a business of ____

 a. Food chains

 b. Garments

 c. Both a & b

 d. mining

Question 5. Rio tinto with his way of working achieved ____

 a. social license to operate

 b. Success

 c. Market share

 d. all of the above

Question 6. Strategy of working also included ___ for people residing near mines

 a. Protection

 b. employment

 c. Both a & b

 d. None of the above

Question 7. The company plan was based on various ___

 a. environment policies

 b. Government rules

 c. Both a & b

 d. None of the above

Question 8. Training programs were developed to shift employees from manual labor to ___

 a. Machines

 b. Technology

 c. skilled positions

 d. Both a & c

Question 9. working without license can lead to ___

 a. Spoil of image

 b. Legal actions

 c. global brand risk

 d. Financial loss

Question 10. ___ was a threat to business of minning

 a. Legal procedures

 b. Biodiversity

 c. Water quality

 d. Government land

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3rd Module Assessment

Case study

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and Value (Q.S.C. and V) also became the company’s motto. The company’s first McDonald store was built in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California. Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created.

The new franchise began to grow rapidly as a result of its success. It wasn’t long before the 100th McDonald’s restaurant opened in Chicago in 1961. Less than ten years after the opening of Ray Kroc’s restaurant the company began to expand all over the United States. Ray Kroc bought all rights to the McDonald’s concept from the McDonald’s brothers for “2.7 million in 1961.”

McDonald’s continued to have enormous growth during the 1960’s. In 1963 alone, McDonald’s sold their one billionth hamburgers, opened their 500th restaurant, “Ronald McDonald” made his big debut, and McDonald’s net income exceeded $1 million. In 1966 McDonald’s was first listed on the New York Stock Exchange, and in 1967 McDonald’s went global. The company kept expanding with the introduction of the “Big Mac” and the opening of its 1,000th restaurant, which was where it all started- in Des Plaines, Illinois.

”Billions served,” indeed. McDonald’s is the world’s #1 fast-food company by sales, with more than 30,000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today, “McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people.” In terms of countries, it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation owns the other 30%. The Boston Market and Chipotle Mexican Grill fast-casual chains are also owned by McDonald’s.

McDonald’s is in the fast-food business, and nowadays, there is huge competition for that.

The following is a list of companies that are in the same business as McDonald’s and qualify as major competitors:

Burger King

Subway

Yum

Wendy’s

In & Out

One strategy McDonald’s focuses on is a differentiation strategy, partly combining it with the innovation strategy. By creating unique brand products, (chicken McNuggets, Big Mac, McFlurry) McDonald’s is setting self apart from its competitors. The innovation strategy is used by creating new and unique products (chicken tenders, Newman’s own salads, as well as specific products catered to specific region in the world), special celebrity endorsements (athletes, actors/actresses), partnerships/sponsorships (Music, Olympics, special movie toys), charities (Ronald McDonald House), games/promotions (monopoly game, special movie toys), which allow McDonald’s to develop their unique corporate image that sets them apart from their rivals. Another important role in staying competitive is McDonald’s online presence. The website (www.McDonald’s.com) is great opportunity to connect with the customers and stay competitive. Through the website, the company shows company facts, product information (nutrition facts), and links to the charity website, as well as games promotions (monopoly).

Through franchising, McDonald’s is able to reach nearly every corner of the globe. In addition, by using an alliance strategy, they are able to set up operations in Wal-Mart’s and sports stadiums and other firms which help support the industry.

The strategy the company is using to maintain or improve its competitive position is lowest total cost, expanded menu, having more than 30,000 stores, Hamburger University, celebrity endorsements, partnerships/sponsorships in music and Olympics, and Ronald McDonald Charity/Corporate responsibility.

The company has a record of industry leadership in community involvement, environmental protection, diversity, opportunity, and working with their suppliers to improve their practices. By having these programs the company is doing a very good job in building a relationship with the community

Question 1. First Mc donald’s store was built in ___

 a. 1956

 b. 1978

 c. 1940

 d. 1941

Question 2. Identify the major competitior’s of mc donald’s

 a. Burger king

 b. subway

 c. wendy’s

 d. All of the above

Question 3. Mc donald’s focusses on ___

 a. Diffusion Startegy

 b. differentiation strategy

 c. Both a & b

 d. None of the above

Question 4. MC donald’s motto includes___

 a. Q, S, C & V

 b. Quality

 c. Passion

 d. Employees

Question 5. Mc Donald’s went __ in 1967

 a. Local

 b. Global

 c. US

 d. Bankrupt

Question 6. Mc Donald’s work on the belief of ____

 a. People

 b. People vision and people promise

 c. Vision

 d. Mission

Question 7. ray kroc bought all the rights to Mc Donald’s concept for ____

 a. 3.4 million in 1986

 b. 5.4 billion in 1978

 c. 2.7 billion in 1961

 d. 2.6 billion in 1967

Question 8. Strategy used by company to maintain its competition involves __

 a. Lowest total cost

 b. expanded menu

 c. having more than 30,000 stores

 d. All of the above

Question 9. __ of Mc Donald’s locations are run by franchisee

 a. 78%

 b. 56%

 c. 67%

 d. 70%

Question 10. __ was the first official franchisee appointed by Mc donald’s

 a. Tom

 b. Wendy’s

 c. Subway

 d. Ray Kroc

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4th Module Assessment

Case Study

When a Dutch global coatings company decided to pursue a major U.K. competitor, the business world watched closely. The $17 billion acquisition brought together two giants in the coatings sector to create a global industry leader. The new company would comprise 72,000 employees, leading brands, innovative technologies, and complementary geographic footprints. It would dominate in 46 countries and enjoy a market presence in many others. Nevertheless there was some skepticism in the financial community about whether the merger would be successful. The management team needed to act swiftly to deliver results.

Despite their combined global presence, the two companies had limited geographic overlap outside of Europe. As a result, delivering the promised synergy targets of $390 million would be challenging, even more so given the timing of the acquisition: There were already warning signs of an impending global recession. For support in bringing about a speedy, best-in-class merger, senior executives called in A.T. Kearney.

We worked side by side with integration leaders to execute the global merger. Our work spanned the entire integration, from planning and execution to value capture and design of the leadership structure for each business unit (BU) and function. We decided to establish a light but robust integration management office (IMO) to stay small and flexible enough to coordinate our efforts quickly, while retaining the global depth to operate in all time zones.

Combining two different corporate cultures is almost always a struggle. We mapped both cultures to identify potential road blocks to the integration so that the team could address them immediately. The mapping exercise also allowed us to highlight and promote similarities between the two cultures, which was useful for building and maintaining momentum throughout the integration. Constant communication was pivotal to keeping all internal and external stakeholders informed. Therefore, even when important decisions were not ready for release, we kept communications flowing by talking about progress, people, and next steps.

Determining synergy targets can be tricky as it often requires overcoming opposition at the local level. Joint value-capture teams helped us find the balance. We also involved the CFO early in the synergy-review process to validate the numbers before the IMO leaders presented them to the market or baked them into any financial plans.

We worked with the integration team to assign all BU and functional leadership positions and their teams within 90 days following the merger, moving the best people from both organizations into key positions. The merger was an opportunity for the combined company to move beyond what either organization could achieve individually. Together with the integration team, we created an “aspirational” organizational structure and governance model that would ensure lasting advantage.

“The process was seamless,” said a company executive in describing the Day 1 integration. Project teams executed successfully and were able to deliver and track synergies according to plan. After Day 1, IMO leaders stretched select targets to deliver even more synergies, and savings ultimately surpassed the $390 million target. Perhaps most important, the integration was complete within the target 12-month period without a negative impact on revenues or customer relationship.

Question 1. Best people from both the organization were moved to __

 a. Top positions

 b. Key positions

 c. Lower level

 d. Middle level

Question 2. Both the companies despite of geographic overlap promised synergy targets of ___

 a. $34 million

 b. $390 million

 c. $236 million

 d. $21 Miliiom

Question 3. Determining sunergy targets involves ___ at local level

 a. Involvement

 b. People

 c. Both a & b

 d. overcoming opposition

Question 4. Integration of both the companies was backed up by _____

 a. CEO

 b. mapping of organizational culture

 c. Organizational Goals

 d. Employees

Question 5. Mapping the culture of both the companies helped in highlighting & promoting the ___

 a. similarities

 b. Dissimilarities

 c. Both a & b

 d. none of the above

Question 6. Risk means uncertainity concerning occurrence of __

 a. Gain

 b. Fire

 c. Loss

 d. Gamble

Question 7. With the help of integrated teams ___ organizational structure was created

 a. Flat

 b. Hierarchial

 c. Autocratic

 d. Aspirational

Question 8. __ is the opportunity for the company to move beyond what either organization could achieve individually

 a. Merger

 b. Take over

 c. Acquisition

 d. All of the above

Question 9. ___ acquisition brought together two giants in the coating sector to create a global industry leader

 a. $34 billion

 b. $67 million

 c. $17 billion

 d. $21 Million

Question 10. ___ was pivotal in keeping both internal & external stakeholders informed

 a. Coordination

 b. Planning

 c. Constant communication

 d. Directing

 

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5th Module Assessment

Case Study

In March 1999, a $ 3 billion stock deal was announced between luxury goods major Gucci N V and the Pinault-Printemps-Redoute (PPR) group of France.

The news of PPR acquiring a 40% stake in Gucci came as a surprise for Bernard Arnault (Arnault), Chairman of the Moet Hennessy Louis Vuitton (LVMH) group, who had been trying to acquire Gucci through open market stock acquisitions. Gucci announced that it would issue more shares if LVMH tried to further increase its stake in the group. Gucci President Domenico De Sole (De Sole) said that he had the support of Gucci staff, suppliers and independent shareholders to keep LVMH off the board. Earlier, Gucci had approved an employee stock option scheme (ESOP) to counter LVMH’s acquisition tactics. Not only did LVMH remain powerless in Gucci despite spending $ 1.4 billion, but its share prices also began sliding on the Paris stock market.

LVMH charged that the sole purpose of Gucci’s move was to deprive LVMH of its voting rights. The same day PPR announced its deal with Gucci, it paid $ 1 billion for Sanofi Beaute, the French owner of brands like Yves Saint Laurent cosmetics and perfumes. This was another setback for LVMH as Arnault had been trying to acquire Sanofi.

As a result of these deals, overnight the Gucci/PPR combination became a major competitor for LVMH. LVMH now made a full takeover bid for Gucci at $ 81 a share, $ 6 more than what PPR had paid. At the same time, it dragged Gucci to the court to annul the deal with PPR and replace its board with an independent overseer. The Gucci-LVMH battle took the global fashion industry by surprise. More so, because in 1994, it was Arnault himself, who had turned down an offer to buy Gucci for $ 400 million. However, in just five years the same man had spent $ 1.4 billion in building up a 34% stake in Gucci. A media report said, “How a $ 400 million reject became a highly desirable $ 8 billion company is one of the greatest comeback stories in the fashion business.”

Gucci’s history goes back to 1923, when Gucci Guccio started selling expensive leather goods in Florence, Italy. By 2001, the Gucci Group had emerged as one of the world’s leading multi-brand luxury goods companies.

The company designed, produced and distributed high-quality personal luxury goods, including ready to wear garments, handbags, luggage, small leather goods, shoes, timepieces, jewellery, ties and scarves, perfume, cosmetics and skincare products. Some of its important brands were Gucci, Yves Saint Laurent, Sergio Rossi and Boucheron The group directly operated stores in major markets throughout the world and also sold their products through franchise stores, duty-free boutiques and leading department and specialty stores. De Sole had joined Gucci in 1982 and quickly moved up the ranks, becoming the President of Gucci US. In the early 1980s, around 50% of the company’s stock was owned by an Arab company, Investcorp.

During the 1970s and 1980s, the Gucci label was seen on almost every imaginable product: scotch, leatherwear, key chains, watches, T-shirts, etc. Also, the company was spending more than $ 4 million a year to combat a flood of fake Gucci merchandise.

In 1990, Gucci hired Tom Ford (Ford), an actor-model with a degree in interior architecture and some experience in fashion design for its designing needs. By 1993, Gucci was on the verge of bankruptcy. In 1994, it was reported that the company was offered to Arnault for $ 400 million, but he backed off at the last minute. Investcorp then bought the remaining 50% stake in a desperate effort to recoup its investment. De Sole and Ford then began working towards canceling Gucci’s numerous licensing agreements and went on to build its image as a premier luxury brand. Though initially De Sole had reservations regarding Ford’s competence, over the years, Ford emerged as the single most important factor behind Gucci’s success…

LVMH had begun stalking Gucci since the beginning of January 1999 by acquiring more than 5% of its shares. By the end of January 1999, LVMH’s stake in Gucci had increased to 34%.

Question 1: Arnauld refused to buy Gucci at ____

 a. $14 billion

 b. $400 million

 c. $396 Billion

 d. $218 Million

Question 2. By 1993 Gucci was on verge of __

 a. Extension

 b. Expansion

 c. Bankruptcy

 d. Emersion

Question 3. Gucci group has emerged as world’s leading _____ goods companies

 a. Jwellery

 b. multi-brand luxury

 c. Handbags

 d. Perfumes

Question 4. Gucci had approved ____ to counter LVMH’s acquisition tactics

 a. ESOP

 b. RTYU

 c. EOOP

 d. PDSP

Question 5. Gucci was spending more than $4 million a year to combat a flood of ______

 a. New brands

 b. Change in customer preferences

 c. Change in lifestyle

 d. fake gucci merchandise

Question 6. In early 1980’s Gucci’s 50% stock was owned by Arab company___

 a. Emirates NBD

 b. Al-Rahiji

 c. Etisalat

 d. Investcorp

Question 7. In ___ Gucci Guccio started selling expensive leather goods in Italy

 a. 1976

 b. 1989

 c. 1932

 d. 1923

Question 8. Single most important factor behind Gucci’s success is___

 a. Tom Ford

 b. Tom Cruise

 c. Arnauld

 d. Emirates NBD

Question 9. ___ combination became major competitor for LVMH

 a. Gucci

 b. PPr

 c. Gucci/PPR

 d. None of the above

Question 10. ____ was trying to acquire Gucci through open stock market acquisition

 a. MVN group

 b. LVMH group

 c. QSCV group

 d. LMVH group

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Assignment 2

Case Study

The World Bank’s core mission is to reduce global poverty and encourage healthy economies. That’s why they depend on their peoples’ own ‘grass roots’ marketing to educate others about the cause.But being a global entity can present some major communication challenges. World Bank’s 15,000 employees span across 188 countries in 174 offices, organically creating language, culture and information silos in every corner of the globe. Brand assets were disorganized, and versioning requests and costs were out of control. The existing marketing asset management platform simply wasn’t sophisticated enough to keep up. They needed a multi-cultural, multi-lingual environment where all offices could access, localize and distribute the latest marketing materials using a new solution that was fast, flexible and web accessible.

Why they chose MarcomCentral

MarcomCentral centralized and automated the access, creation and delivery of World Bank’s static, personalized and variable data marketing assets, all within a cloud environment. Users can customize and order brochures, ebooks, letterhead, invitations, calendars, holiday cards and much more. For example, one of the most basic pieces – business cards – became the epitome of the system’s efficiency, saving them 25% in creative resources and justifying the investment in the system alone. Plus, the system tracks and reports metrics on client data, product orders, frequency of orders – all information the communications team uses to determine what materials are most effective for each audience. MarcomCentral also tackled the language barrier, thanks to the innovative multi-lingual functionality that came standard within the platform. Users now have free access to translation services for everything from traditional Romance languages to Unicode and double-byte fonts.

Result :

It used to take between 15-18 minutes to create a marketing asset for the shopping cart. Now it takes as little as 30 seconds using features like single sign-on and active directory integrations. Tens of thousands of assets are stored within their MarcomCentral solution, including video. Updates are seamless and behind-the-scenes. One functionality has been the biggest win for the marketing team and the field with 300 plus orders per month – the production of customizable business cards. Perhaps the biggest compliment is that the system was so incredibly easy to use that it was instantly adopted by teams across the organization.

Question 1: First country who has received loan from World Bank is ___

 a. France

 b. United Kingdom

 c. Spain

 d. Russia

Question 2. Goals of World Bank includes

 a. Promotion of foreign investment

 b. Promotion of international trade

 c. Facilitation of investment capital

 d. All of the above

Question 3. International Financial Institution “World Bank” was founded in ___

 a. October, 1948

 b. April, 1949

 c. May, 1945

 d. July, 1944

Question 4. Marcom central was equipped with ___ functionality

 a. Multi-purpose

 b. Financing

 c. Technical

 d. muti-lingual

Question 5. World Bank depends upon their peoples own _____ to educate others about the cause

 a. Ideas

 b. Innovation

 c. grass root marketing

 d. Funds

Question 6. World Bank has made up of ___

 a. International Development Association

 b. Multilateral Investment Gurantee Agency

 c. International Finance Corporation

 d. All of the above

Question 7. World bank has ___ employees across the globe

 a. 1000

 b. 15000

 c. 289000

 d. 56349

Question 8. World Bank is a recognised member of ___

 a. United Nations Development Council

 b. United Nations Development Group

 c. United Nations security Council

 d. United Nations General assembly

Question 9. World Bank’s core mission is to reduce __

 a. Inflation

 b. Global Poverty

 c. Formal Procedures

 d. Research

Question 10. ___ helped in automating the world bank’s static environment

 a. HSBC

 b. United Nations Development Group

 c. Data management

 d. Marcom Central

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