Consumer Behaviour (MKTG604)-Semester III

Consumer Behaviour (MKTG604)-Semester III
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AMITY (Assignment) MBA 3 SEM

1st Module Assessment
Question 1. Identify the Non-probability Sampling technique.
Select one:
a. Convenience Sampling
b. Judgement Sampling
c. Quota Sampling
d. All of these
Clear my choice
Question 2. Understanding of consumer needs and then developing a marketing mix to satisfy these needs is called as the .
Select one:
a. marketing concept
b. strategic plan
c. product influences
d. price influences
Clear my choice
Question 3. is a branch which deals with the various stages a consumer goes through before purchasing products or services for end use.
Select one:
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer perception
Clear my choice
Question 4. ABC Machinery Ltd. lays a great deal of emphasis on performance and features of their machines. This relates to the orientation.
Select one:
a. market
b. seller
c. product
d. process
Clear my choice
Question 5. ADF Garments rolled out different communication campaigns for north, south, east and west zones. They have done a market . Select one: a. segmentation b. survey c. analysis d. orientation Clear my choice Question 6. A sample design addresses which of the following questions: Select one: a. who is to be surveyed (sampling unit) b. how many to survey (sample size) c. how should the respondents be chosen (the sampling procedure) d. All of these Clear my choice Question 7. Amy bought an ice cream for Jason. In this case Amy is a and Jason is a .
Select one:
a. buyer, User
b. User,buyer
c. User,sponsor
d. buyer, seller
Clear my choice
Question 8. Basic approaches to collect data in quantitative study are . Select one: a. Observation b. Experimentation c. Survey d. All of these Clear my choice Question 9. An individual who purchases goods and services from the market for their end use is called as .
Select one:
a. Customer
b. Purchaser
c. Creator
d. All of these
Clear my choice
Question 10. If you buy a chair for your office, you may be termed as a consumer.
Select one:
a. home
b. organizational
c. market
d. special
Clear my choice
is willingness of consumers to purchase products and services as per their taste, need and pocket.
Select one:
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer perception
Question 11. The price of products and services often influence whether _, and, if so, which competitive offering is selected.
Select one:
a. Consumers will purchase them at all
b. Consumers see a need to buy
c. Consumers will decide to buy immediately
d. People would recommend the product
Clear my choice
Question 12. An economic circumstance that can greatly affect any product or brand choice is .
Select one:
a. retirement
b. values
c. lifestyle
d. borrowing power
Clear my choice
Question 13. factors affect consumer behavior.
Select one:
a. Brand name, quality, newness, and complexity
b. Advertising, marketing, product, and price
c. Outlets, strategies, concept, and brand name
d. Quality, advertising, product positioning
Clear my choice
Question 14. In recent years has become increasingly important for developing a marketing strategy.
Select one:
a. Change in consumers’ attitudes
b. Inflation of the dollar
c. The concept and the brand
d. Age groups, such as the teen market, baby boomers, and the mature market.
Clear my choice
can influence the consumers’ thoughts about products.
Select one:
a. Marketing and popularity
b. Advertising, sales promotions, salespeople, and publicity
c. Sales promotion, popularity, and marketing
d. Billboards
Question 15. If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the _.
Select one:
a. Business market
b. International market
c. Consumer market
d. Private sector market
Clear my choice
Question 16. Understanding of consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is .
Select one:
a. How much money is the consumer willing to spend?
b. How much does the consumer need the product being offered for sale?
c. How much does a discount or a coupon affect the purchase rate?
d. How do consumers respond to various marketing efforts the company might use?
Clear my choice
Question 17. The greatest barrier in effectively marketing to the Asian American market is considered to be .
Select one:
a. Reluctance to grant credit to this group
b. Language and cultural traditions
c. The urban nature of their neighborhoods
d. Lack of a mass media that reaches this group

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AMITY (Assignment) MBA 3 SEM
2nd Module Assessment
Question 1. Brand name and logo of the company can also act as . Select one: a. products b. stimuli c. services d. None of these Clear my choice Question 2. is one of the most basic influences on an individual’s needs, wants, and behaviour.
Select one:
a. Brand
b. Culture
c. Product
d. Price
Clear my choice
Question 3. A strong internal stimulus that calls for action is .
Select one:
a. Drive
b. cue
c. response
d. perception
Clear my choice
Question 4.The selection of stimulus depends on an individual’s past experiences and his .
Select one:
a. choices
b. wants
c. motives
d. requirement
Clear my choice
develops on the basis of wealth, skills and power.
Select one:
a. Economical classes
b. Purchasing communities
c. Competitors
d. Social classes
Question 5. _ refers to the activities which influence consumer behavior. Select one: a. Extrinsic Stimuli b. Intrinsic stimuli c. Marketing d. Advertising Clear my choice Question 6. refers to the information a consumer has stored in their memory about a product or service.
Select one:
a. Cognitive dissonance
b. Product knowledge
c. Product research
d. Marketing research
Clear my choice
Question 7. describes the changes in an individual’s behavior arising from experience.
Select one:
a. Modeling
b. Motivation
c. Perception
d. Learning
Clear my choice
Question 8. Product and its components like packaging, label, features etc make _ stimuli. Select one: a. extrinsic () b. Intrinsic c. casual d. None of these Clear my choice Question 9. Product involvement refers to ___ or personal relevance of an item.
Select one:
a. A consumer’s perception of the importance
b. The need of the product
c. The price of the product
d. The amount of people who bought the product
Clear my choice
Question 10. The process by which people select, organize, and interpret information to form a meaningful picture of the world is .
Select one:
a. Readiness
b. Selectivity
c. Perception
d. Motivation
Clear my choice
Question 11. When a consumer describes a car as being the “most economical car on the market,” then this descriptor is .
Select one:
a. Rule
b. Attitude
c. Belief
d. Cue
Clear my choice
puts people into a frame of mind of liking or disliking things, of moving towards or away from them.
Select one:
a. A rule
b. An attitude
c. A belief
d. A cue
Question 12. When a consumer tells his friends “I like my car more than any other car on the road,” then the consumer has expressed a/an . Select one: a. Rule b. Attitude c. Belief d. Cue Clear my choice Question 13. _ refers to the information a consumer has stored in their memory about a product or service.
Select one:
a. Cognitive dissonance
b. Product knowledge
c. Product research
d. Marketing research
Clear my choice
Question 14. In consumer behaviour culture, social class, and reference group influences have been related to purchase and .
Select one:
a. Economic situations
b. Situational influences
c. Consumption decisions
d. Physiological influences
Clear my choice
Question 15. One of the key tasks of the marketers is _ and to create consumer perceptions that the product is worth purchasing.
Select one:
a. To make products easily visible and available
b. To promote sales of products
c. To differentiate their products from those of competitors
d. To do marketing surveys
Clear my choice
Question 16. If the purchase is for a high-involvement product, consumers are likely to develop a high degree of _ so that they can be confident that the item they purchase is just right for them.
Select one:
a. Brand loyalty
b. Society
c. Product knowledge
d. References
Clear my choice
Question 17. People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
Select one:
a. Selective attention, selective distortion, and selective retention
b. Subliminal perception, selective remembrance, selective forgetting
c. Closure, modeling, and perceptual screening.
d. Needs distortion, wants analysis, and perceptual screening

Question 1. _ portrays the “whole person” interacting with his or her environment. Select one: a. Attitude b. Personality c. Lifestyle d. Self-concept Clear my choice Question 2. __ is a person’s pattern of living as expressed in their activities, interests, and opinions.
Select one:
a. role
b. status
c. position
d. lifestyle
Clear my choice
Question 3. A person’s unique psychological characteristics that lead to relatively consistent and lasting responses to their own environment is . Select one: a. Psychographics() b. Personality c. Demographics d. Lifestyle Clear my choice Question 4. The energizing force that activates behavior and provides purpose and direction to that behavior is known as .
Select one:
a. motivation
b. personality
c. emotion
d. perception
Clear my choice
Question 5. According to Maslow’s Hierarchy of Needs, the lowest order of needs are . Select one: a. Self-actualization needs b. Social needs c. Safety needs d. Physiological needs Clear my choice Question 6. Synonym for motive can be _.
Select one:
a. omen
b. need
c. drive
d. cue
Clear my choice
Question 7. Consumers often choose and use brands that have a brand personality consistent with how they see themselve. This is known as .
Select one:
a. actual self-concept
b. ideal self-concept
c. others’ self-concept
d. prohibitive self-concept
Clear my choice
Question 8. According to Maslow’s Hierarchy of Needs, the highest order of needs are .
Select one:
a. Self-actualization needs
b. Social needs
c. Safety needs
d. Physiological needs
Clear my choice
Question 9. The main tool used in motivational research is .
Select one:
a. depth-interview
b. observation
c. focus study
d. None of these
Clear my choice
Question 10. A need that is sufficiently pressing to direct the person to seek satisfaction of the need is called . Select one: a. Motive b. want c. demand d. requirement Clear my choice _ reflects that people’s possessions contribute to and reflect their identities i.e. “we are what we have.”
Select one:
a. lifestyle concept
b. self-concept
c. personality concept
d. cognitive concept
Question 11. The theory of motivation which views people as responding to urges that are repressed but never fully under control was developed by .
Select one:
a. Marshall
b. Kant
c. Freud
d. Maslow
Clear my choice
Question 12. Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers’ _ needs. Select one: a. safety b. self-actualization c. physiological d. belongingness Clear my choice Question 13. also includes a situation-specific component.
Select one:
a. personality
b. self-concept
c. involvement
d. demographics
Clear my choice
Question 14. Marketers who target consumers on the basis of their believe that they can influence purchase behavior by appealing to people’s inner selves.
Select one:
a. core values
b. sophistication
c. money constrain
d. social class
Clear my choice
Many sub-cultural barriers are on a decline because of mass communication, mass transit, and a . Select one: a. Decline in the influence of religious values b. Decline in communal influences c. Strong awareness of brands in the market d. Strong awareness of pricing policies in the market. Question 15 Not yet answered Marked out of 4.00 Not flaggedFlag question Question text When Ben was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when he became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Ben’s preferences during his high school days? Select one: a. education b. age c. income d. gender Clear my choice Question 16. “I’m comfortable being the greatest that ever was or will be. Be comfortable. Uncompromised. Start with your feet.” This ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow’s hierarchy, this ad was designed to appeal to the consumer’s ________.
Select one:
a. Psychological needs
b. Need for esteem
c. Safety needs
d. Self-actualization needs
Clear my choice
Question 17. Changes in consumer values can be recognized by many business firms for expanding their emphasis on _ products.
Select one:
a. Latest technology
b. Timesaving, convenience-oriented
c. Health related
d. Communication

4th Module Assessment

Question 1. Which of the following would be the best illustration of a subculture?
Select one:
a. a religion
b. a group of close friends
c. your university
d. a fraternity or sorority
Clear my choice
Question 2. is the definition of reference groups.
Select one:
a. Groups that an individual looks to when forming attitudes and opinions
b. Groups of people who have been referred to by someone they know
c. Groups of office colleagues
d. Chat groups on the internet
Clear my choice
Question 3. In large nations, the population is bound to lose a lot of its homogeneity resulting into .
Select one:
a. Multilingual needs
b. Cultures
c. Subcultures
d. Product adaptation requirements
Clear my choice
Question 4. According to the buyer decision process suggested in the text, the first stage is . Select one: a. Awareness b. Information search c. Need recognition d. Demand formulation Clear my choice Question 5. _ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
Select one:
a. facilitator
b. referent actor
c. opinion leader
d. social role player
Clear my choice
Question 6. The stage in the buyer decision process in which the consumers are aroused to search for more information is called . Select one: a. Information search b. Evaluation of alternatives c. Search for needs d. Perceptual search Clear my choice Question 7. consists of the activities people are expected to perform according to persons around them.
Select one:
a. behavior
b. attitude
c. role
d. status
Clear my choice
Question 8. Individuals and households who buy goods and services for personal consumption are . Select one: a. The target market b. A market segment c. The consumer market d. The ethnographic market. Clear my choice Question 9. Problem recognition is process.
Select one:
a. Continuous
b. one time
c. time consuming
d. None of these
Clear my choice
Question 10. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a . Select one: a. Market research information b. Market segmentation variable c. Source of understanding competition’s strategy d. Source to predict future trends Clear my choice Question 11. As per the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called as _.
Select one:
a. Consumer’s value chain
b. Consumer’s cognitive schema
c. Consumer’s black box
d. Consumer’s thoughts-emotions network
Clear my choice
Question 12. (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions. In today’s society, educational institutions are playing an increasingly greater role in this regard.
Select one:
a. Consumer feedback
b. Marketing information systems
c. Market share estimates
d. Cultural values
Clear my choice
Question 13. Even though buying roles in the family keeps on changing constantly, the __ has traditionally been the main purchasing agent for the family.
Select one:
a. Wife
b. husband
c. teenage children
d. grandparent
Clear my choice
Question 14. Consumer purchases are influenced strongly by cultural, social, personal, and _ characteristics.
Select one:
a. Psychographic
b. Psychological
c. Psychometric
d. Supply and demand
Clear my choice
Question 15. Which of the following can be considered as the most valuable piece of information for determining the social class of your best friend’s parents?
Select one:
a. The number of years schooling that they had
b. Their ethnic backgrounds
c. Their combined annual income
d. Their occupations
Clear my choice
Question 16. In terms of the consumption decisions, middle class consumers prefer to .
Select one:
a. Buy at a market that sells at a whole sale rates
b. Buy what is popular
c. Buy only the brands which sell at affordable prices
d. Analyze the market and select the best at the lowest prices
Clear my choice
Question 17. Which of the following is NOT one of the five stages of the buyer decision process?
Select one:
a. need recognition
b. brand identification
c. information search
d. purchase decision
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AMITY (Assignment) MBA 3 SEM

5th Module Assessment
Question 1. A field of computer science that uses statistical techniques to give computer systems the ability to ‘learn’ with data, without being explicitly programmed, is called . Select one: a. computational algorithms b. machine learning c. machine pedagogy d. All of these Clear my choice Question 2. Ambient communication: Select one: a. Uses the environment to display its marketing messages b. Facilitates the emergence of new platforms such as 3D technology c. Engages the consumer in private spaces d. Is only digital in nature Clear my choice Question 3. Mobile marketers are able to reach audiences: Select one: a. Using a ‘pull’ strategy b. Using a ‘push’ strategy c. In real time d. All of these Clear my choice Question 4. Which of the following is not a standard in online advertising? Select one: a. Dynamic banner b. Static banners c. Referrals links d. Signal Clear my choice Question 5. Social media complaints are: Select one: a. fake news on Facebook: b. consumer ‘rants’ on a Twitter thread c. the use of any social media platform with which to highlight a complaint about a product or service failure d. None of these Clear my choice Question 6. Mobile marketing has innovative ways to reach the consumer. Which of the following is not one of them? Select one: a. Mobile apps b. Mobile retail payments c. Yellow pages advertising d. Barcode calls-to-action Clear my choice Big Data is: Select one: a. reports written in an extremely large font size for the visually impaired. b. extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions c. all the information that is contained within the servers of Google d. None of these Question 7. Cyber security can be defined as: Select one: a. the CCTV systems installed to protect the locations of internet service providers b. a business simulation computer game called Prison Tycoon that puts the user in charge of a prison c. the protection of computer systems from theft of or damage to their hardware, software or electronic data, as well as from disruption or misdirection of the services they provide d. None of these Clear my choice Question 8. Paid advertising based on a per-click model is called .
Select one:
a. Sponsored search-engine advertising
b. Feedback
c. Source advertising
d. ICT indicators
Clear my choice
Question 9. Geo-pricing enables:
Select one:
a. companies to control different prices for different countries
b. retail companies to change their prices in accordance with changes in their local economy
c. e-commerce businesses to personalise prices and promotions based on a customer’s location
d. None of these
Clear my choice
Question 10. What is unique about social media marketing?
Select one:
a. Generates contacts quickly
b. Can combine game and other elements
c. Interactive communication
d. All of these
Clear my choice
Which of the following is not an example of demarketing activities aimed at consumers?
Select one:
a. Warning labels
b. Advertising restrictions
c. Higher taxes
d. All of these
Question 11. Consumer analysis should include . Select one: a. consumer trends and global consumer markets b. communication methods to reach target markets c. models to predict purchase and consumption patterns d. All of these Clear my choice Question 12. Consumer product manufacturers study consumer behavior to influence .
Select one:
a. brand choice
b. purchase
c. consumption
d. All of these
Clear my choice
Question 13. Which of the following areas can be better understood by studying consumer behavior?
Select one:
a. Consumer preferences for different advertisements
b. Financial decisions
c. Voting in elections
d. All of these
Clear my choice
Question 14. “Only the customer can fire us all” implies that . Select one: a. consumers determine which firms survive and which fail. b. customers can be manipulated into buying goods and services. c. customers are concerned only when prices go higher. d. firms should not bother with research as the customer is fickle. Clear my choice Question 15. Whereas a focuses on how an organization adapts to consumers, a _ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors. Select one: a. selling orientation; marketing orientation b. marketing orientation; comprehensive consumer orientation c. manufacturing orientation; selling orientation d. comprehensive consumer orientation; manufacturing orientation Clear my choice Question 16. As the mother of the groom, Mary was willing to wear the subdued-colored, tailored suit that the bride had selected for her for the wedding. Later the sales clerk showed her a red off-shoulder cocktail dress. The sales clerk kept telling Mary how great the dress looked on her and the price of the dress was substantially lower than the suit. Assuming Mary really likes her son’s fiancée and does not want to do anything to damage her relationship with him or his bride, Mary’s decision to buy the red dress was a result of __ influences.
Select one:
a. Economic
b. Marketing
c. Reference group
d. Cultural
Clear my choice
Question 17. Which of the following is a situation in which consumer behavior occurs?
Select one:
a. communications situation
b. purchase situation
c. usage situation
d. All of these

Assignment 2

The influence of Reference Groups varies according to the nature of the product and/or service. Reference groups have varied influence on consumers depending upon the type of the product, whether a luxury or a necessity, and whether it used in public and viewed by others or whether it is used in private.Bearden and Etzel have examined the issue from two perspectives, viz., a) the decision to purchase the type of product; and b) the choice of the brand. They concluded that reference group influence varied by 1) the type of product; whether it is a luxury or a necessity; and 2) its visibility; whether it is used in public or private settings or environment.

According to Bearden and Etzel, reference group influence is strong both for the purchase decision as well as for the brand in case of public luxuries, like expensive carpets, paintings, antiques etc. The consumer does not possess a need for such products, but requires them for social approval and acceptance, and finds these purchases as crucial for avoidance of social embarrassment, and ridicule. Because of the lifestyle and the social class that a consumer belongs to, he is conscious towards the purchase of such products as well as the brands that he buys.

Thus, reference groups influence both the consumer’s need for the product in general as well as the choice of brand. On the other hand, when in case of products which are public necessities, like a car or a cell phone, reference group influence is weak with respect to the purchase decision, but strong with respect to the choice of the brand. The reference group does not affect the decision to make a purchase as the product is already regarded as one of necessity and will be purchase regardless of what the members of the reference group have to say; the only impact that a reference group can make is with respect to the brand.

Further Bearden and Etzel also conclude that reference group influence is weak both for the purchase decision as well as for the brand in case of private necessities, like towels, soaps and detergents etc. The consumer is aware of such necessities, and will purchase them irrespective of what the reference group has to say. Further, he would not be conscious of social approval and/or embarrassment as these products are not viewed publicly, and so the influence of reference groups with respect to the brand will also be low. Finally, in case of products which are private luxuries, like sauna baths, body massagers etc., reference groups influence is strong with respect to the purchase decision, but weak with respect to the choice of the brand. This is because the product is not used publicly and the brand purchased would not cause any social embarrassment.

The impact of reference groups depends on . Select one: a. visibility b. conspicuousness of product c. Both A and B d. None of these Clear my choice Question 2. Which of the following is true about Bearden and Etzel’s Model? Select one: a. Bearden and Etzel have examined the issue from two perspectives, viz., a) the decision to purchase the type of product; and b) the choice of the brand. b. Reference group influence varied by the type of product; whether it is a luxury or a necessity c. It is also influenced by the visibility; whether it is used in public or private settings or environment. d. All of these Clear my choice Question 3. Which of the following are commonly used reference group appeals? Select one: a. Celebrity appeals and executive appeals b. expert appeals and trade or spokes-character appeals c. common man appeals d. All of these Clear my choice Question 4. Based on the regularity of contact and the importance given to subsequent interaction, groups may be classified as and __.
Select one:
a. Primary and secondary
b. Primary and Tertiary
c. important and necessary
d. family and friends
Clear my choice
Question 5. Reference group appeals are useful for a marketer in the following ways:
Select one:
a. they provide information
b. increase consumer awareness and knowledge
c. they reduce perceived risk amongst consumers, with respect to market offerings.
d. All of these
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AMITY (Assignment) MBA 3 SEM

Consumer Behaviour (MKTG604)-Semester III

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