Marketing Management

Marketing Management
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QUESTION 1. _______________conflict occurs among firma at the same level of the channel.
vertical conflict
horizontal conflict
both a&b
none of the above

QUESTION 2. The number of different product lines the company carries is called as
Product mix length
Product mix width
Product mix depth
None of the above

QUESTION 3. _____________system is one in which two or more companies at on level join together to follow a new marketing opportunity.
Vertical marketing system
Multichannel distribution system
horizontal marketing systems
none of the above

QUESTION 4. The total number of versions offered for each product in a line is called as
Product mix depth
Product mix length
Product mix length
None of the above

QUESTION 5. _______________is a set of interdependent organizations involved in the process of making a product/service available for use to consumers.
Marketing channels
Product life cycle
Product mix
None of the above

QUESTION 6. The assortment of goods and services that a firm offers is called as
Product services
Brand extension
Product mix
None of the above

QUESTION 7. __________________a conflict between different levels of the same channel
Horizontal Conflict
upward conflict
Vertical conflict
None of the above

QUESTION 8. Pick the odd one out
Raw materials
Accessory equipment
Consumer goods
Installations

QUESTION 9. Product that consumer seeks to purchase frequently are called as
Specialty goods
Shopping goods
Convenience goods
None of the above
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QUESTION 10. new product developments has _______ stages
4
5
6
8

QUESTION 11. Group of products that are closely related is called as
Product mix
Product line
Products
None of the above

QUESTION 12. The most basic level of a product is called as
Core benefit
Actual product
Augmented product
None of the above

QUESTION 13. Logistic network through which unwanted or excess products by resellers or consumers is classified as
inbound distribution
outbound distribution
forward distribution
reverse distribution

QUESTION 14. Inbound logistics is a connection between:
Company and Resellers
Suppliers and Company
suppliers and customers
none of the above

QUESTION 15. Pick the odd one out
Competition based pricing
Customer based pricing
Demand based pricing
Cost based pricing

QUESTION 16. “When a manufactures offer additional customer benefit and services to customer , it is called as”
Basic benefit
Core benefit
Augmented product
None of the above

QUESTION 17. A vertical management system consists of
producers
wholesalers
retailers
All of the above

QUESTION 18. Intensive distribution
Increases service availability
Increases product availability
Encourage retailers to compete aggressively
All of the above

QUESTION 19. Members of the marketing channels perform the following functions
information
Matching
Financing
All of the above

QUESTION 20. The total number of items that a company carries is called as
Product mix length
Product mix width
Product mix depth
None of the above
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)

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