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Marketing Management
Marketing Management
Marketing Management We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) QUESTION 1. The most basic level of a product is called as Augmented product Core product Elite product None of the above QUESTION 2. ________________is the digital space which allows interaction and transaction between the buyers and sellers. Marketspace Megamarket Market None of the above QUESTION 3. All of the following would be considered to be a part of a company s macro environment except Demographic forces Marketing channel forces Technological forces Natural forces. QUESTION 4.Quantitative research deals with Numbers Closed end questions Statistical analysis All of the above QUESTION 5. Stage in buying behavior which follows reviews of supplier proposals by business buyer is supplier selection proposal solicitation supplier search none of the above QUESTION 6. Qualitative research deals with Feelings Behaviors Open ended questions All of the above QUESTION 7. "___________________favor products that offer the most in quality, performance, and innovative features." Selling concept Product concept Production concept None of the above QUESTION 8. "Product, price, place and promotion are constituents of" Segmentation Targeting Marketing mix None of the above QUESTION 9. ______________refers to the advertising and selling part of marketing. Promotion Pricing place none of the above QUESTION 10. STP refers to "Segmentation, targeting and positioning" "Segmentation, technical, positioning" "Socially, targeting, product" None of the above QUESTION 11. Holistic Marketing Concept constitutes: Internal marketing Integrated marketing Relationship marketing All of the above QUESTION 12. "If actual performance exceeds the expected performance of the product, Then customer is ___________________" Satisfied Dissatisfied Delighted Neutral QUESTION 13. ________________is a term used to describe a group of complementary products and services closely related in the minds of the consumers but spread across a diverse set of industries. Metamarkets Megamarket Marketspace None of the above QUESTION 14. Pick the odd one out: Experimental Research Survey Research Observational Research Marketing research We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) QUESTION 15. Adding new features to a product is advocated by which of the approaches? Product Approach Production Approach Selling Approach None of the above QUESTION 16. Primary data means First hand information Second hand information No information None of the above QUESTION 17. ________ are wants for specific products backed by an ability to pay. Demands Needs Wants Desires QUESTION 18. "The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is called " Internal company records Marketing research Marketing implementation Marketing intelligence. QUESTION 19. The buying process starts when the buyer recognizes a _________ Product an advertisement for the product a salesperson from a previous visit problem need QUESTION 20. The MIS helps managers to: Assess information needs Develop needed information Distribute information All of the above We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)

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