Marketing Management

Marketing Management
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QUESTION 1. The most basic level of a product is called as
Augmented product
Core product
Elite product
None of the above

QUESTION 2. ________________is the digital space which allows interaction and transaction between the buyers and sellers.
Marketspace
Megamarket
Market
None of the above

QUESTION 3. All of the following would be considered to be a part of a company s macro environment except
Demographic forces
Marketing channel forces
Technological forces
Natural forces.
QUESTION 4.Quantitative research deals with
Numbers
Closed end questions
Statistical analysis
All of the above

QUESTION 5. Stage in buying behavior which follows reviews of supplier proposals by business buyer is
supplier selection
proposal solicitation
supplier search
none of the above

QUESTION 6. Qualitative research deals with
Feelings
Behaviors
Open ended questions
All of the above

QUESTION 7. “___________________favor products that offer the most in quality, performance, and innovative features.”
Selling concept
Product concept
Production concept
None of the above
QUESTION 8. “Product, price, place and promotion are constituents of”
Segmentation
Targeting
Marketing mix
None of the above
QUESTION 9. ______________refers to the advertising and selling part of marketing.
Promotion
Pricing
place
none of the above

QUESTION 10. STP refers to
“Segmentation, targeting and positioning”
“Segmentation, technical, positioning”
“Socially, targeting, product”
None of the above

QUESTION 11. Holistic Marketing Concept constitutes:
Internal marketing
Integrated marketing
Relationship marketing
All of the above

QUESTION 12. “If actual performance exceeds the expected performance of the product, Then customer is ___________________”
Satisfied
Dissatisfied
Delighted
Neutral

QUESTION 13. ________________is a term used to describe a group of complementary products and services closely related in the minds of the consumers but spread across a diverse set of industries.
Metamarkets
Megamarket
Marketspace
None of the above

QUESTION 14. Pick the odd one out:
Experimental Research
Survey Research
Observational Research
Marketing research
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QUESTION 15. Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Selling Approach
None of the above

QUESTION 16. Primary data means
First hand information
Second hand information
No information
None of the above

QUESTION 17. ________ are wants for specific products backed by an ability to pay.
Demands
Needs
Wants
Desires

QUESTION 18. “The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is called ”
Internal company records
Marketing research
Marketing implementation
Marketing intelligence.

QUESTION 19. The buying process starts when the buyer recognizes a _________
Product
an advertisement for the product
a salesperson from a previous visit problem
need

QUESTION 20. The MIS helps managers to:
Assess information needs
Develop needed information
Distribute information
All of the above

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