Visual Merchandising & Space Planning (VVN) We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) 1 . Discuss Different types of Store Locations 2 . Define Visual Merchanidising. 3 . Why do we Display (Customers Perspective). 4 . Discuss role of Store Exteriors in success of retail store. 5 . How a story in promoted in window display? Case Detail : A Category Manager asked the Pricing Team to run different “what if” scenarios for a category considered very key to overall price image. The goal? To improve unit movement while protecting margin and staying competitively focused. After pre-analysis on shopper demand patterns, Big Y ran several likely scenarios across different picing zones. After confirming the forecasts achieved goals for individual key items within the category as well as for the category as a whole, they selected the strategy that accomplished the category’s role best. Big Y selected a group of reports from the Performance Intelligence report catalog to monitor results and validate forecasts. These reports provide on the fly flexibility enabling the data they need to monitor and make modifications in response to changing conditions. 1. Retailer plan various tems for its success discuss 2. Retailer Wishes to become 3. Big Y selected which team to work on 1. Marketing concept address the four P’s: Product, Price, Promotion & ------------- Place Prestige Presentation Progress 2. A group of garments designed for a specific season. Classic Collection Buying Apparels 3. Any paid message in the media used to increase sales. Advertising Shopping Buying Interview 4. The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers----------------- Wholesalers Fashion retailing Marketing Merchandising 5. Prediction of fashion trend.--------------- Fashion forecasting Marketing Advertisement Sale test 6. The difference between the cost price and selling price. MRP Mark UP Profit Price CP 7. A price lower than the original wholesale price--------------. CP Price Off Price Low Price 8. Is the process of market & trend research, merchandising, design and development of the final product. Product development Marketing Forecasting Research 9. HAS the responsibility for merchandise content and assortment Store Line Market Line Buying Line Shopping Line 10. Expand DMMs.----------------- Divisional Merchandise Manager Department of Merchandise Management Division of Market Management Department of Market Management 11. Expand MIS.------------------ Merchandising Information System Market Information System Management Information System Merchandise Introducing System 12. A merchandise------------------is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department. Parts Assortment Segmentation Market 13. The difference between actual stock and planned stock equals -------------- the value of planned purchases open to buy sales to stogle end of each month balance open stock 14. Expand OTB--------------- Open-to –buy Open- to – balance Off- balance Out of table budget 15. Analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume. Cost plus Break even Break down MRP 16. is any particular characteristic as look in apparel as accessories. Style Change Tosle acceptance 17. IS defined as “generally one or more letters worked into some distinctive typographic designs”. Symbol Sign LOGO Degisn 18. Included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases. Polypacks Gift Packaging Holders 19. A ----------------------- is an information log generated by the onamfactures and attached to the product Hangers Loopers Hangtags Posters 20. A ----------------- store operators on a low price margin Dealers Supermarkets Discounters Speciality 21. Set a low price to stimulate customer traffic Discount pricing Low rate High price Price range 22. Design prices to encourage customers to purchase a newly introduced product Discount pricing Product pricing Promotional pricing Market pricing 23. is a classification of consumers based on activites, interst and opinions. Psychographics Demographic Sociographic Antrhropoligical 24. is where profit is expressed as a percentage of the sale price. Break-down Break-up Markdown Markup 25. The customer perceives the value of the product to the worth the price. Cost oriented pricing Volume-based pricing Promotional price Discount pricing 26. Market----------pricing occurs when the products initial price is set low. Penetrating pricing Skimming price Psychological price Discount price 27. The types of discount pricing strategies are popular in the fashion industry 1)--------------------- 2) Seasonal discount Value discount Quantity discount High discount Discount sale 28. Discount is provided when merchandise is purchased in bundles or multiple units Quantity Quality Cost Price Rate 29. A ---------------------- discount is used to sell merchandise that is out of season Seasonal Quantity Style Time 30. occurs when pricing is used as the basis to make consumers “feel more favourable” about a product Value based pricing Discount pricing Membership pricing Psychological pricing 31. is an assessment of market segment option, the competition, the marketing environment and major trends Marketing analysis Market rating Forcasting Valuations 32. will slowly rise in popularity only to suffer an abrupt decline as they become adopted Classic Style Trend Fad 33. is the study of changes in the rose and make up of the population Demographic Psychographic Population Statistics 34. involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment Marketing segment Marketing audits Market research Market survey 35. Describes the specific combination of marketing variables, the four P’s Marketing rise Market study Market variables Marketing 36. are places for buying and selling Markets Shops Store Margin Free 37. is where profit is expressed as a percentage of costs. Mark up Break up Break down Break even 38. Expand MFA ------------------------ Multi fibre Agreement Multiple fabric agents Mass Fibre Arrangement Multi Fabric Allotment 39. is anything that can be offered in the market place that might satisfy a need Product Prize Offer Discount 40. is the assortment of fashion products that a company offers for sale at any point in time. Fashion Collection Product range Gevels We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)