Retail Branding & CRM We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) 1 . Retail Branding is a contineous excersise Comment 2 . How a Celebrity Endorsment increases retial popularity? 3 . The Customers Informstion is Key to retailer Success Comment. 4 . Location of retail store decides about its targated Customer Segments how? 5 . Operating effeciency of retail store are key measure for the success or failure of a retail store comment. 6 . Retail merchandise effects its customers liking ness for revising retail store comment. 7 . CRM is the key to success of a reatil chain discuss. 8 . Continuous Improvement in product quality helps retailer in building customers faith discuss. Case Detail : Retailing industry is the "cash counter" for all the companies. More so for FMCG (Fast Moving Consumer Goods) companies. How in the world some one can explain Wal-Mart continuing to be one of the top-five Fortune 500 companies in the world? What does Wal-Mart manufacture? It manufactures world-class service utility. A typical google search for retailing would yield millions of results underscoring the importance of retailing. The other global retailers such as TESCO, Aldi, Target, Metro, GAP, etc have created new business platforms with their unique and sustaining business models. Retailing in India, mostly unorganized got a boost in the mid-90s with many Indian companies taking the organized route. Leading the pack is Future Group's (headed by Kishore Biyani) Big Bazaar, Pantaloons, home town, etc. Following the success of these multi-location stores, other Indian conglomerates have started operating several Pan-India retail outlets. While Reliance Industries (led by Mukesh Ambani) has panned out Reliance Fresh outlets, Birla Group (headed by Kumar Mangalam Birla) had been operating 'MORE' retail outlets throughout the country. Please give your answer in at least 25 words and press save and continue button. S. No. Questions 1. Futture Group Brands are successful give its details Save and Continue 2. Discuss new format adopted by Big corporate houses Save and Continue 3. Discuss Organized retail formats and their mode of operation 1. Straight Arm is an example of Interior closed display Interior open display Exterior closed display Exterior open display 2. Fog Scent would be classified as Specialty goods Shopping goods Convenience goods None of the above 3. Wall Fixtures are Discourage shoplifting Streamline stock keeping and maintenance Encourage self-service All of the above 4. Popular Brand should be which of the following Brief Easy to remember Catchy All of the above 5. Customers take References from groups refer to… One person that influences consumers A group of people that influences consumers to buy A company that references A and B 6. Shoppers decides about produts to be purchased when The way a they discusses a situation The way a they looks at perplexing problems The way a they views the world A and B 7. Supply Chian partnetrs are Paths of distribution Ways of buying goods The paths products take from wholesaler to consumer A and C 8. Consumer is one who: Buys products from retailers for personal use Buys products and sells them to kids Sells products from a retail store All of the above 9. During Transaction from Suppliers to retailers, Products are handeled by Shipper Interpreter Entrepreneur Intermediary 10. Big Bazar Types of Stores are Known as Discount Outlets On-line discounters Producers Retailers 11. Foreign goods purchased in own country comes via Exporting Deporting Transfer Importing 12. Shoppers decide for buying goods by suing their self are….. Skills Attitudes Special Qualities A and B 13. Marketing Students study Consumer Behaviour are The steps that consumers go through in deciding what to buy What motivates and influences consumers to buy How and why consumers respond to different programs and strategies All of the above 14. Consumer buying behaviour follows steps as …. Problem recognition, information search, evaluation of alternatives, making the purchase, re-evaluating the purchase Problem recognition, information search, evaluation of alternatives, making the purchase Problem recognition, information search, making the purchase, re-evaluating the purchase None of the above 15. Cognititive dissonance is found in which section of the consumer buying process? Problem recognition Information search Evaluation of alternatives Making the purchase 16. Movement of Goods from Supplier to counsumer is known as.. Stream of Products Channels of Distribution Flow of Goods All of the above 17. OEM produces for the first time produced... Consumer Designer Producer All of the above 18. Seller who sells Natural Products with any alteration are Extractor Farmer Excavator Remover 19. Suppliers are also known as Distribution channels Retailers Consumers Middlemen 20. When retailer follow a long channel of distribution are New type of channel A retro channel traditional channel Normal Channel 21. Following one option is not involved in the consumer buying process Problem recognition Making the purchase Distribution Information search 22. Traditional barter system is A system of trade that involves an exchange of goods and services for money A system of exchange of money for goods and services A system of trade that involves an exchange of goods and services of others All of the above 23. Selling Niche Marketing means Selling products that are non-specific Targeting a wide-variety of people Personalized products targeting narrow groups of people None of the above 24. In free enterprise system The government has no control The government guides and oversees The government controls everything None of the above 25. Consumers Demographics refers as Money consumers are willing to spend Numerical facts about a population Numerical facts about sales None of the above 26. Highest level of brand loyalty is Brand preference Brand recognition Brand insistence A and b 27. Lowest form of brand loyalty Brand preference Brand recognition Brand insistence C and d 28. An low quality Mobile Phone is in which stage of PLC Maturity Growth Introduction Decline 29. Latest Configured Phone would be in which stage of PLC Introduction Growth Maturity Decline 30. Consumers respond selectively to Adavertisements is .. Broad selection Attitudes and views Selective perception All of the above 31. Wholesaling does not include which of the following services Market research Selling Promotion Distribution 32. Marketers plans their Marketing Efforts are Test market Target market Retailers market Marketable people 33. An architectural display is Strictly for architects A display that has been specifically constructed to suit a particular display need. Ideal for presenting major items related to the home Both b and c 34. Examples of exterior displays are Storefront sign and gondola shelving Table displays and dump displays Display windows and sidewalk displays Both b and c 35. Visula Merchandise involves .. Create simple and effective displays Design from the customer’s point of view Maintain displays All of the above 36. Dump display is A large board, usually outdoors, on which advertisements are placed A display of odds and ends, clearance for sale piled into baskets A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise wasted space, often used for seasonal displays None of the above 37. Displays are made Purposefully for.. Catch a customer’s attention Encourage customer’s to brows and examine merchandise Allow employees quick visual control of merchandise All of the above 38. Displays are useually follows … Interior and exterior Open and closed Open and interior Closed and exterior 39. “Visual merchandising” means A desire that can be satisfied after basic needs are met An effective display of goods that appeals to the customer’s senses, primarily sight A term referring to all the business activities involved in buying, selling, and controlling so goods and services can be transferred to the ultimate consumer A person who recommends another person to a potential employer 40. While Planning Display ------- Plan your work, work your plan Work your plan, plan your work Sometimes a plan is not necessary None of the above We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)