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MK0015 –Service Marketing and Customer Relationship Management
MK0015 –Service Marketing and Customer Relationship Management
We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) ASSIGNMENT DRIVE FALL 2016 PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER IV SUBJECT CODE & NAME MK0015 –Service Marketing and Customer Relationship Management BK ID B1815 CREDITS 4 MARKS 60 Q.1. Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals Q.2. Briefly discuss Service Marketing Mix with suitable examples. Service Marketing Mix Q.3. Describe the Howard Sheth model of customer Behaviour. Howard Sheth model Q.4. Briefly discuss impact & importance of IT for Education & Banking sector? IT in the Education sector IT in the Banking sector Q.5. Describe the nature of service marketing. nature of service marketing Q.6. Write short notes on: a) e-CRM b) Customer Life Cycle a) e-CRM b) Customer Life Cycle We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: solvedstudymaterial@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)

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