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ASSIGNMENT DRIVE – SPRING 2016
PROGRAM MBA– SEM 3
SUBJECT CODE & NAME
MB0050, RESEARCH METHODOLOGY
1. Define business research and explain the process of research?
Definition of Research
Explanation of the steps in a research study 2+8=10
Q2 Discuss descriptive research designs? Explain the different kinds of descriptive research designs.
Meaning of Descriptive Research designs
Kinds of Descriptive research designs 5+5=10
Q3 Discuss four types of measurements scales with appropriate examples.
• Nominal
• Ordinal
• Interval
• Ratio 2.5+2.5+2.5+2.5=10
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Q4 Differentiate between the Stratified random sampling and Systematic sampling.
a. stratified random sampling
b. systematic sampling 5+5=10
Q5 Distinguish between coding closed-ended structured questions and coding open-ended structured questions
Coding Closed-ended
Coding Open-ended
Q6. Explain the Structure of the Research Report. What are the guidelines for effective report writing?
[Explanation of the Structure of the Research Report-5
Guidelines for effective report writing-5]
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