Semester 2, FALL 2015 MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2

MB 0045 Financial Management
Q1. Explain the liquidity decision and its important element. Write the complete information on dividend decision.
Explaination of liquidity decision with its important element.
Explanation of dividend decision.
Q2. Explain about the doubling period and present value. Solve the below given problem:

Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?
Explanation of doubling period
Solving the problem
Explanation of present value
Q3. Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Explanation of operating leverage
Explanation of financial leverage
Explanation of combined leverage
Q4. Explain the factors affecting Capital Structure. Solve the below given problem:

Given below are two firms, A and B, which are identical in all aspects except the degree of leverage employed by them. What is the average cost of capital of both firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs. 25, 000
Equity earnings E Rs. 1, 00, 000 Rs. 75, 000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs. 5,00, 000
Market value of debt B Nil Rs. 2, 50, 000
Total value of firm V Rs. 6, 66, 667 Rs. 7, 50, 000
Explanation of factors affecting capital structure
Solution for the problem
Interpretation
Q5. Explain all the sources of risk in capital budgeting with examples. Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash inflows. Cash inflow for four years.
Year Cash inflow
1 40000
2 50000
3 15000
4 30000
If the risk free rate and the risk premium is 10%,

a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate

Explanation of risk in capital budgeting with examples
Solution for the problem with interpretation
Q6. Explain the objectives of Cash Management. Write about the Baumol model with their assumptions.

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MB004: Marketing Management
Q1. Suppose you are a marketing manager in a banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice of marketing the most and why?
Define environment scanning
Demographics
Political and Legal Enviornment
Social cultural environment
Q2. Abrand is a composite set of beliefs and association in the mind of consumer. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand element to the new product, or use a combination of existing and new brand element to the existing and new products. Explain the different branding strategies used by the companies for their rang of product.
Definition of brand
Explanation of different branding strategies adopted by companies.
Q3. Describe the international market entry strategies in brief
Joint venture
Strategic alliances
Direct investment
Contract manufacturing
Franchising
Q4. Personal selling focuses in on personal or one-to-one selling. It involve an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the step in the personal selling process which help in successful sales.
Definition of personal selling.
Explanation of steps in personal selling process.
Q5. Describe the stages in customer decision making process.
Explanation of customer decision making process.
Q6. Describe some of the strategies for effective marketing ad advertising in rural market. Also explain the innovative use of media in rural market.
Nature of the rural market
Strategies
Innovative use of media.

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MIS
1. In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern organisation.
a) Features of modern Organisation
b) Explanation of features

2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with this features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.

3. There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of books over their site. These digital books can be read on special readers that display the pages on a screen.

Explanation on positive feedback

4. Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structured and unstructured types of decisions.

a. Explaining decision making process

b. List and describing the different types of decisions

5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?

6. Data and information relating to individuals could be of sensitive nature. Give some examples of such kind of data
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MB0048 Operations Research