Business Economics

Business Economics
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MODULE I : INTRODUCTION TO BUSINESS ECONOMICS
Case Study
Suppose that Russ has budgeted $20 a month to buy candy bars, music downloads, or some combination of each. If Russ buys only candy bars he can obtain 40 bars a month; if he buys only downloads, he can buy 20 a month.
Question 1: If an economy moves from producing 10 units of A and 4 units of B to producing 7 As and 5Bs, the opportunity cost of the 5th B is:
a. 7As
b. 10As
c. 3As
d. 1A

Question 2: In a free market the combination of products produced will be determined by:
a. Market forces of supply and demand
b. The government
c. The law
d. The public sector

Question 3: The basic economic problems will not be solved by:
a. Market forces
b. Government intervention
c. A mixture of government intervention and the free market
d. The creation of unlimited resources

Question 4: The sacrifice involved when you choose a particular course of action is called the:
a. Alternative
b. Opportunity cost
c. Consumer cost
d. Producer cost

Question 5: What is the opportunity cost of a candy bar?
a. 0.6
b. 0.2
c. 0.5
d. 0.6

Question 6: What is the opportunity cost of a music download?
a. 3
b. 2
c. 4
d. 5

Question 7: What is the price of a candy bar?
a. 20 cents
b. 50 cents
c. 40 cents
d. 10 cents

Question 8: What is the price of a music download?
a. $1
b. $3
c. $4
d. $5

Question 9: Which of the following is a normative statement in economics?
a. More spending by the government will reduce poverty
b. Higher taxes will lead to less desire to work
c. The UK economy is growing fast relative to other European Union members
d. The government should concentrate on reducing unemployment

Question 10: Which one of the following is not one of the basic economic questions?
a. What to produce
b. Who to produce for
c. How to produce
d. How to minimize economic growth
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MODULE II : DEMAND, SUPPLY AND EQUILIBRIUM
Case Study
Suppose that the government of Zanzi decides that there is a need to reduce cigarette smoking in their country. The cigarette market in Zanzi can currently be described by the following demand and supply equations:
Demand for cigarettes: Q = 1125 – 12.5P
Supply of cigarettes: Q = 1100P – 1100
The government proposes implementing a quantity control of 500 units: this quantity control would limit the number of cigarettes that could be sold in Zanzi to exactly 500 units. The government has asked you to evaluate this program by answering the following series of questions.

Question 1: Before implementing the quantity control, what is the equilibrium price of cigarettes in Zanzi?
a. $4
b. $2
c. $3
d. $7
Question 2: Before implementing the quantity control, what is the equilibrium quantity of cigarettes in Zanzi?
a. 700 cigarettes
b. 900 cigarettes
c. 1100 cigarettes
d. 800 cigarettes
Question 3: Before implementing the quantity control, what is the value of consumer surplus in the market for cigarettes in Zanzi?
a. $48,400
b. $48,200
c. $43,400
d. $38,400

Question 4: Before implementing the quantity control, what is the value of producer surplus in the market for cigarettes in Zanzi?
a. $220
b. $550
c. $5
d. $320
Question 5: Suppose the government implements the quantity control. What is the deadweight loss due to this program?
a. $13, 656
b. $14,565
c. $12,343
d. $12,345
Question 6: Suppose the government implements the quantity control. What is the value of consumer surplus with this program?
a. $6,000
b. $4,000
c. $10,000
d. $15,000

Question 7: Suppose the government implements the quantity control. What is the value of producer surplus with this program?
a. $113
b. $112
c. $123
d. $235

Question 8: Suppose the government implements the quantity control. What price must consumers pay in order to only demand 500 cigarettes in Zanzi?
a. $40
b. $30
c. $30
d. $50

Question 9: Suppose the government implements the quantity control. What price must producers receive in order to only supply 500 cigarettes in Zanzi? (Round your answer to the nearest cent.)
a. $1
b. $1
c. $2
d. $2
Question 10: Suppose the government implements the quantity control. What price will the government sell the right to sell a unit of cigarettes for in Zanzi if the government sets the quantity control at 500 cigarettes?
a. $49
b. $49
c. $55
d. $47

10 on 10

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MODULE III: PRODUCTION ANALYSIS
Case Study
Consider the Beiswanger Company, a small firm engaged in engineerng analysis. Beiswanger’s president has estimated that the firm’s output per month (Q) is related in the following way to the number of engineers € and technicians used (T): Q = 20E – E^2 + 12T – 0.5T^2 . The monthly wage of an engineer is $4,000, and the monthly wage of a technician is $2,000. President allots $28,000 per month for the combined wages of engineers and technicians.
Question 1: By re-stating the firm’s supply decision, we have the following:
a. if at the best production level ‘q*’ greater than the average variable cost, then the firm should choose to produce ‘q*’
b. if at the best production level ‘q*’ greater than the average fixed cost, then the firm should choose to produce ‘q*’
c. if at the best production level ‘q*’ less than the average variable cost, then the firm should choose to produce ‘q*’
d. if at the best production level ‘q*’ greater than the marginal cost, then the firm should choose to produce ‘q*’
Question 2: Diminishing marginal returns occurs when
a. when the opportunity cost the extra output increases
b. when the opportunity cost the extra output decreases
c. output remains constant as more of variable factor is added to a fixed factor, output initially increases, then peaks before finally declining
d. output declines as more of variable factor is added to a fixed factor, output initially increases, then peaks before finally declining
Question 3: If the president is to maximize output, he must choose a bundle of engineers and technicians such that
a. MP^e / P^e = MP^t / P^t
b. MP^e / P^t = MP^t / P^e
c. MP^t / P^e = MP^e / P^t
d. None of the above
Question 4: The firm should consider temporary shut down when:
Select one:
a. if at output ‘q*’, price is greater than average variable cost
b. if at output ‘q*’, price is equals average variable cost
c. if at output ‘q*’, price is less than average variable cost
d. if at output ‘q*’, price is greater than marginal cost
Question 5: Total costs are:
a. total fixed cost plus average variable costs
b. total fixed costs plus total variable costs
c. total average fixed costs plus total average variable costs
d. total costs plus opportunity costs
Question 6: What amount of engineers should be hired?
a. 2
b. 4
c. 6
d. 8
Question 7: What amount of technicians should be hired?
a. 4
b. 2
c. 6
d. 8

Question 8: What will be the calculated MP^e?
a. 10 – 2E
b. 20 – 2E
c. 30 – 3E
d. 16 – 3e
Question 9: What will be the calculated MP^t?
a. 12 – T
b. 13 – T
c. 22 – T
d. 15 – T
Question 10: What will be the value of T?
a. E – 2 (wrong answer)
b. E + 2
c. E – 6
d. E – 4

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MODULE IV : MARKET STRUCTURES
Case Study
Assume that two identical firms in a purely oligopolistic industry selling a homogenous product agree to share the maket equally. The total market demand function for the commodity is Qd = 240 – 10P. The cost schedules of the firms are given in the following table:

q1 40 50 60 80 q2 50 70 100
SMC1 (Rs.) 8 10 12 16 SMC1 (Rs.) 4 6 9
SAC1 (Rs.) 13 12.3 12 13 SAC1 (Rs.) 7 6 7

Question 1: Profits for this firm will be:
a. Rs. 420
b. Rs. 130 (wrong)
c. Rs. 350
d. Rs. 450
Question 2: When q1 = 40, What will be MR1?
a. 2
b. 8
c. 5
d. 4
Question 3: When q1 = 40, what will be the profit maximising output for the first firm?
a. 30
b. 60
c. 40
d. 20
Question 4: When q1 = 50, what will be MR1?
a. 7
b. 2
c. 4
d. 3
Question 5: When q1 = 60, what will be MR1?
a. 0
b. 2
c. 4
d. 6
Question 6: When q1 = 80, what will be MR1?
a. 7
b. -4
c. 5
d. -8
Question 7: When q2 = 100, then MR2 will be
a. 16
b. 32
c. -32
d. -16
Question 8: When q2 = 50, price at this level of output will be
a. 12
b. 14
c. 24
d. 32
Question 9: When q2 = 50, then MR2 will be
a. 2
b. 4
c. 5
d. 6
Question 10: When q2 = 70, then MR2 will be
a. 4
b. -9
c. -4
d. -5

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MODULE V : BUSINESS CYCLES
Case Study

The president of the Martin Company is considering two alternative investments, X and Y. If each investment is carried out, there are four possible outcomes. The present value of net profit and profitability of each outcome follow:
Investment X Investment Y
Outcome Net Present Value Probability Outcome Net Present value Probability
1 $ 20 million 0.2 A $ 12 million 0.1
2 8 million 0.3 B 9 million 0.3
3 10 million 0.4 C 6 million 0.1
4 3 million 0.1 D 11 million 0.5
Question 1: Risk management is responsibility of the
a. Customer
b. Investor
c. Developer
d. Project team
Question 2. The president of the Martin Company has the utility function U = 10 + 5P – 0.01 P^2. Which investment should she choose?
a. Investment x
b. nor investment X neither investment Y
c. Investment Y
d. None of the above
Question 3. What is the coefficient of variation of investment X?
Select one:
a. 37%
b. 23%
c. 47%
d. 65%
Question 4. What is the coefficient of variation of investment Y?
a. 37%
b. 23%
c. 47%
d. 18%
Question 5. What is the expected present value of investment X?
a. $ 6 million
b. $ 10.7 million
c. $ 4 million
d. $ 11.09 million
Question 6. What is the expected present value of investment Y?
a. $11 million
b. $ 9 million
c. $ 5 million
d. $ 7 million
Question 7. What is the standard deviation of investment X?
a. $ 5.06 million
b. $ 6 million
c. $ 5 million
d. $ 4 million
Question 8. What is the standard deviation of investment Y?
a. $ 5.06 million
b. $ 1.95 million
c. $ 5 million
d. $ 4 million

Question 9. Which investment is risker?
a. Investment X
b. Investment Y
c. Investment X and Y both
d. None of the above

Question 10. Which of the following technique will ensure that impact of risk will be less?
a. Risk avoidance technique
b. Risk Mitigation technique
c. Risk contingency technique
d. All of the above

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ASSIGNMENT 2
Case Study
The market for study desks is characterized by perfect competition. Firms and consumers are price takers and in the long run there is free entry and exit of firms in this industry. All firms are identical in terms of their technological capabilities. Thus the cost function as given below for a representative firm can be assumed to be the cost function faced by each firm in the industry. The total cost and marginal cost functions for the representative firm are given by the following equations:
TC = 2qs^2+ 5qs + 50
MC = 4qs + 5
Suppose that the market demand is given by:
PD = 1025 – 2QD
Note: Q represents market values and q represents firm values. The two are different.

Question 1: At the new long-run equilibrium, how many firms will be in the industry?
a. 32
b. 45
c. 150
d. 230
Question 2. At the new long-run equilibrium, what will be the output of each representative firm in the industry?
a. 4
b. 5
c. 3
d. 2
Question 3. Determine the equation for average total cost for the firm
a. 2qs + 2 + 50/qs
b. 2qs + 5 + 50/qs
c. 3qs + 5 + 50/qs
d. None of the above
Question 4. Determine the market quantity Q from the market demand curve, given that we know the above calculated market price.
a. 23
b. 504
c. 34
d. 89
Question 5. In the long-run given this technological advance, how many firms will there be in the industry?
a. 34
b. 84
c. 32
d. 56
Question 6. Now suppose that the number of students increases such that the market demand curve for study desks shifts out and is given by, PD = 1525 – 2QD . What will be the new long-run equilibrium price in this industry?
a. 25
b. 34
c. 23
d. 45
Question 7. Now, consider another scenario where technology advancement changes the cost functions of each representative firm. The market demand is still the original one (before the increase in the number of students). The new cost functions are: TC = qs^2+5qs + 36 MC = 2qs + 5 What will be the new equilibrium price?
a. 17
b. 4
c. 2
d. 6
Question 8. What is the long-run equilibrium price in this market?
a. 12
b. 14
c. 25
d. None of the above
Question 9. What is the long-run output of each representative firm in this industry?
a. 5
b. 3
c. 6
d. 7
Question 10. When this industry is in long-run equilibrium, how many firms are in the industry?
a. 3
b. 80
c. 40
d. 100

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Business Mathematics

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Business Mathematics
Case Study
In order to find out the inverse of the matrices below, answer the questions associated.
Case Study 1.
A= [4 -2 1 7 3 3 2 0 1]
Case Study 2.
B= [1 2 -3 2 3 2 3 -3 -4]

Question 1: Based on Case study 1 – Determinant value of Matrix A = _____
a. 8
b. 5
c. 0
d. 14
Question 2: Based on Case study 1 – Matrix A is a ________ matrix
a. 2 x 3
b. 3 x 2
c. 2 x 2
d. None of these
Question 3: Based on Case study 1 – Matrix A is ______ matrix
a. singular
b. non – singular
c. degenerate
d. indeterminate
Question 4: Based on Case study 1 – The value of C_22 (second row second column entry) in the Co – factor matrix of A is ______
a. 0
b. 1
c. 2
d. None of these
Question 5: Based on Case study 1 – Which amongst the following is not required in order to get the inverse of matrix A?
a. Adjoint of A
b. Determinant of A
c. Transpose of A
d. All of these
Question 6: Based on Case study 2 – The sum of first row entries (i.e. a_11, a_12, a_13) in the adjoint matrix of A is _______
a. 39
b. 26
c. 19
d. 21
Question 7: Based on Case study 2 – The value of second row third column entry in the adjoint matrix of A is ______
a. -1
b. -8
c. 3
d. -6
Question 8: Based on Case study 2 – The value of third row and third column entry in the inverse matrix of A is ______
a. -0.25
b. -0.089285714
c. -0.014925373
d. -0.044776119
Question 9: Formula for finding inverse of A is ______
a. [1/det(A)] * adj A
b. [1/det(A)] ^ adj A
c. [1*det(A)] / adj A
d. None of these
Question 10: Relation between Co – Factors and Minors can be written as _________

a. C_ij = (-1)^(i-j). M_ji
b. C_ij = (-1)^(i-j). M_ij
c. C_ij = (-1)^(i+j). M_ij
d. C_ij = (-1)^(j-i). M_i+j

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MODULE II : DIFFERENTIAL CALCULUS
Case Study
Case Study 1. Consider XYZ manufacturer’s total cost function is given as C(x)= 2x^2+3x+1000. Answer the questions associated with this information.
Case Study 2. A monopolist’s demand function is p = 300 – 5x. Answer the questions associated with this information.
Case Study 3. A company XYZ has cost function for ‘x’ number of units as C(x) = x^3-(15/2)x^2+18x+10
Question 1: Based on Case Study 1 – The average cost function of XYZ manufacturer is __________
a. 2x+3+(100)/x
b. 2x+3+(1000)/x
c. 2+3x+(1000)/x
d. None of these
Q 2 Based on Case Study 1 – The formula for finding average cost is __________
a. C(x) * x
b. C(x) / x
c. 754
d. 234

Q 3 Based on Case Study 1 – The Marginal cost function of XYZ manufacturer is __________
a. 2x + 3
b. 4x – 3
c. 4x + 3
d. 3x + 4

Q 4 Based on Case Study 1 – The Marginal cost when 5 units are produced is __________
a. 21
b. 22
c. 23
d. 24
Q 5 Based on Case Study 2 – Relationship between the slope of MR and AR can be explained by_______
a. slope of MR is twice the slope of AR
b. slope of MR is thrice the slope of AR
c. slope of AR is twice the slope of MR
d. None of these

Q 6 Based on Case Study 2 – The Marginal revenue function is __________
a. x / 30
b. 10x – 300
c. 300 – 10x
d. 300 + 10x
Q 7 Based on Case Study 2 – The marginal revenue is zero at the price_______
a. 150
b. 100
c. 200
d. 50

Q 8 Based on Case Study 3 – Average cost for the number of units which minimize the marginal cost is_______
a. 20
b. 22.45
c. 24
d. 26
Q 9 Based on Case Study 3 – Number of units for which the Marginal Cost is minimum is_______
a. 1
b. 2.5
c. 3
d. 5
Q 10 Based on Case Study 3 – Total cost for the number of units which minimise the marginal cost is_______
a. 9.5
b. 11
c. 9
d. None of these
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MODULE III: INTEGRAL CALCULUS
Case Study
Case Study 1. The marginal cost of producing x units of a commodity in a day is given as MC = 16x -1591. The selling price is fixed at Rs. 9 per unit and the fixed cost is Rs. 1,800 per day. Answer the questions associated with this information.
Case Study 2. A company suffers a loss of Rs. 560 if one of its product does not sell. Marginal revenue and Marginal cost functions for the product are given by MR = 170 – 25x and MC = -50 + 15x

Question 1: Based on Case Study 1 – Critical point for profit function can be found by equating dp/d to ______.
a. -1
b. 2
c. 1
d. 0

Question 2: Based on Case Study 1 – Critical point value for profit function is _______.
a. 120
b. 50
c. 99
d. 100

Question 3: Based on Case Study 1 – Determine the Cost function.
a. 8x^2 – 1591x + k
b. 4x^3 – 1591x + k
c. 8x^2 – 1580x + k
d. 8x^2 – 158x + k

Question 4: Based on Case Study 1 – Determine the maximum profit that can be attained in one day.
a. 67800
b. 78200
c. 76000
d. None of these

Question 5: Based on Case Study 1 – Determine the Profit Function.
a. -4x^2 + 1600x -1800
b. 8x^2 – 1600x -1800
c. -8x^2 + 1600x -1800
d. 8x^2 – 1600x +1800

Question 6: Based on Case Study 1 – Determine the Revenue function.
a. 9x
b. 2x
c. 15x
d. 3x

Question 7: Based on Case Study 2 – Determine the break even points.
a. x = 3 and x = 5
b. x = 4 and x = 7
c. x = 2 and x = 5
d. x = 5 and x = 9

Question 8: Based on Case Study 2 – Determine the total profit between the break even points.
a. 756
b. 825
c. 450
d. 945

Question 9: Based on Case Study 2 – Determine the total profit fucntion.
a. 220x + 20 x^2 -560
b. 220x – 20 x^2 + 560
c. 220x – 20 x^2 -560
d. None of these

Question 10: Based on Case Study 2 – The total profit between the break even points can be found by integrating the profit function between the limits of __________
a. break even points
b. 0 to 1
c. negative infinity to positive infinity
d. None of these

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MODULE IV : MATHEMATICS OF FINANCE
Case Study
Case Study 1. Considering an amount of Rs. 100 deposited in the account, answer the questions associated with this deposit.
Case Study 2. If the principle amount of Rs. X is to be invested at 8 % per annum, so that after four years the amount will be Rs. 5000. Answer the questions associated with the given information.

Question 1: Based of Case Study 1 – Considering & ___________ will be the amount
at the effective rate of interest 3 % per annum for 10 years, 4 % per annum for 4 years and 5 % per annum for 2 years & as base question , answer that what constant force of interest would produce the same amount after 16 years at the rate in thebase question?

a. 0.0228
b. 0.02
c. 0
d. 0

Q 2 Based of Case Study 1 – ___________ will be the amount at the rate of interest 12 % per annum compounded quarterly for 10 years.

a. 245
b. 267
c. 326
d. 259

Q 3 Based of Case Study 1 -___________ will be the amount at the effective rate of interest 3 % per annum for 10 years, 4 % per annum for 4 years and 5 % per annum for 2 years.

a. 173.33
b. 154.3
c. 139
d. 175

Q 4 Based of Case Study 1 -___________ will be the amount at the force of interest 3% per annum, for 3.5 years.

a. 324
b. 237
c. 111
d. 544

Q 5 Based of Case Study 1 -___________ will be the amount at the rate of interest
corresponding to 3 % per annum effective rate of discount for 8 years.

a. 127.59
b. 158
c. 159
d. 130
Q 6 Based of Case Study 2 – Formula for finding principle when interest
compounded continuously is _______

a. A*e^(r/t)
b. A/e^(r*t)
c. A*e^(r*t)
d. A^e*(r*t)

Q 7 Based of Case Study 2 – Formula for finding principle when interest
compounded annually is _______
a. A(1+r)^(-n)
b. P(1+r)^(-n)
c. A(1+r)^(n)
d. None of these

Q 8 Based of Case Study 2 – The amount of principle when the interest is
compounded annually is _______

a. 4292
b. 3675
c. 3209
d. 1789

Q 9 Based of Case Study 2 – The amount of principle when the interest is compounded quarterly is _______
a. 3989
b. 3287
c. 3642
d. 4300

Q 10 Based of Case Study 2 – The amount of principle when the interest is compounded continuously is _______
a. 3603.75
b. 3788.92
c. 3578
d. 3631

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MODULE V : LINEAR PROGRAMMING
Case Study
A company produce three type of electric components – Resistance, Capacitor and Inductor whose selling price per unit are Rs. 5, 7 and 10 respectively. All the components can be sold. The cost of raw form resistance, capacitor and inductor are Rs. 3, Rs. 4 and Rs. 6 respectively. Before selling these components, the company is required to polish, charge and shape them. The company possesses only of each type of machine. Cost per hour to run each of the three machines are Rs. 15 for polishing, Rs. 20 for charging and Rs. 25 for shaping. The capacities (parts per hour) for each part on each machine are shown in the following table.
Capacity per hour
Machine Resistance Capacitor Inductor
Polishing 35 25 30
Charging 15 30 30
Shaping 50 45 40
If x_1, x_2 and x_3 denotes the number of each type product to be produced per hour, answer the following question based on the problem above.
Question 1: Combined profit of the company from all three components to be maximised is _________
a. 0.26 x_1 + 1.17 x_2 + 2.2 x_3
b. 2 x_1 + 2.42 x_2 + 2.68 x_3
c. 2.2 x_1 + 0.26 x_2 + 1.17 x_2
d. None of these
Q 2 Constraint of the problem on the avaialability of charging machine is ________
a. x_1/25 + x_2/30 + x_3/45 less than or equal to 1
b. x_1/15 + x_2/30 + x_3/30 less than or equal to 1
c. 15/x_1 + 30/x_2 + 30/x_3 less than or equal to 1
d. x_1/15 + x_2/30 + x_3/30 less than 1
Q 3 Constraint of the problem on the avaialability of polishing machine is ________
a. x_1/35 + x_2/15 + x_3/50 less than or equal to 1
b. 35/x_1 + 25/x_2 + 30/x_3 less than or equal to 1
c. x_1/35 + x_2/25 + x_3/30 less than or equal to 1
d. x_1/35 + x_2/25 + x_3/30 less than 1
Q 4 Constraint of the problem on the avaialability of shaping machine is ________
a. x_1/30 + x_2/30 + x_3/40 less than or equal to 1
b. x_1/15 + x_2/45 + x_3/40 less than or equal to 1
c. 30/x_1 + 30/x_2 + 40/x_3 less than or equal to 1
d. x_1/15 + x_2/45 + x_3/40 less than 1
Q 5 Total cost of manufacturing per unit of capacitor is _____
a. 3.79
b. 7.6
c. 6
d. 8
Q 6 Total cost of manufacturing per unit of inductor is _____
a. 6.79
b. 7.32
c. 7
d. 8
Q 7 Total cost of manufacturing per unit of resistance is _____
a. 5.26
b. 4
c. 2
d. 5

Q 8 Total profit per unit of capacitor is ______
a. 2.42
b. 0.5
c. 2
d. 1
Q 9 Total profit per unit of inductor is ______
a. 2.68
b. 2.2
c. 3
d. None of these
Q 10 Total profit per unit of resistence is ______
a. 0.26
b. 0.37
c. 2
d. 4
100 on 100
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ASSIGNMENT 2
Case Study
Case Study 1 A loan of Rs. 50000, at the rate of interest 5% compounded annually, is to be amortized by equal payments at the end of each year for 10 years. Answer the questions associated with this information.
Case Study 2 A company manufactures two models of car – X(800) and X(1000).
The contrinution per model is rs. 50,000 and Rs. 65,000 on X(800) and X(1000)respectively. The material required for X(800) is in short supply and company can only prduce maximum of 150 units per week. Each car manufactured has to undergo activity of assembeling and painting. However there are limitation on capacity of these activities. The details are given as under.
Model Assembling (per week) Painting (per week)
X(800) 150 80
X(1000) 200 90
Answer the questions associated with this information.

Question 1: Based on Case Study 1 – The annual payment is _________
a. 6475.25
b. 6578.26
c. 2639
d. 6357

Q 2 Based on Case Study 1 – The interest in 8th payment is __________
a. 880.38
b. 835.27
c. 801
d. None of these

Q 3 Based on Case Study 1 – The principle contained in 8th payment is _______
a. 5492.43
b. 5792.37
c. 5594
d. 7639

Q 4 Based on Case Study 1 – The principle outstanding at the beginning of 8th period will be ________
a. 1689.9
b. 17633.4
c. 2898
d. None of these
Q 5 Based on Case Study 1 – The total interest paid is _______
a. 14129
b. 15892
c. 14753
d. 17882
Q 6 Based on Case Study 2 – The common constraint on the production of X(800) and X(1000) model is the _____
a. non – negative restriction
b. non – positive restriction
c. Both of these
d. None of these
Q 7 Based on Case Study 2 – The constraint on assembeling job is ________
a. x_1/150 + x_2/80 less than or equal to 1
b. 150/x_1 + 200/x_2 less than or equal to 1
c. x_1/150 + x_2/200 less than or equal to 1
d. x_1/150 + x_2/200 less than 1
Q 8 Based on Case Study 2 – The constraint on prinitng job is ________
a. x_1/80 + x_2/90 less than or equal to 1
b. 80x_1 + 90/x_2 less than or equal to 1
c. x_1/80 + x_2/90 less than 1
d. x_1/200 + x_2/90 less than or equal to 1
Q 9 Based on Case Study 2 – The constraint on the production of X(800) model is _____
a. x_2 less than 150
b. x_1 less than 150
c. x_1 less than or equal to 150
d. x_2 less than or equal to 150
Q 10 Based on Case Study 2 – The objective function of this peoblem will be to maximize the profit Z = __________
a. 50000x_1 + 650000x_2
b. 50000x_1 + 65000x_2
c. 65000x_1 + 50000x_2
d. None of these
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English Language

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English Language
MODULE I : COMPOSITION AND COMPREHENSION
Case Study
“There is a long tradition of treating agreement on verbs and agreement on adjectives as two quite different phenomena. Indeed, the two are sometimes given different names: concord for the phenomenon of adjectives agreeing with the nouns they modify, as opposed to agreement proper for the relation verbs have with their subjects and objects. For example, [Noam] Chomsky (2001:34n.5) writes ‘There is presumably a similar but distinct agreement relation, concord, involving Merge alone.’ And there are some good reasons for this traditional distinction.” (Mark C. Baker, “The Syntax of Agreement and Concord,” Cambridge University Press, 2008)
Question 1: A large sum of money ___ stolen.
a. were
b. had
c. was
d. are

Question 2: A lot of houses___collapsed in the storm
a. has
b. have
c. is
d. had been

Question 3: All students____in their work
a. handed
b. have handed
c. hand
d. had handed

Question 4: Cats and dogs___not get along
a. do
b. does
c. are
d. is

Question 5: Every morning she____up early and gets ready for work
a. is waking
b. has woken
c. woke
d. wakes

Question 6: Man and woman___complementary to each other

a. were
b. was
c. is
d. are

Question 7: The moon___around the earth
a. is revolving
b. has revolved
c. revolves
d. revolve

Question 8: The students accompanied by their teacher___ gone on a picnic.
a. has
b. have
c. was
d. were

Question 9: We____Greece next month
a. visit
b. would visit
c. will have visited
d. are visiting

Question 10: When I opened my eyes, I____a strange sight.
a. saw
b. was seeing
c. have seen
d. had seen
10 on 10 
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MODULE II : ESSAY, BUSINESS LETTER AND VOCABULARY
Case Study
A participle is a form of a verb that is used in a sentence to modify a noun, noun phrase, verb, or verb phrase, and plays a role similar to an adjective or adverb. It is one of the types of nonfinite verb forms. Its name comes from the Latin participium, a calque of Greek μετοχή (metokhḗ) “partaking” or “sharing”; it is so named because the Ancient Greek and Latin participles “share” some of the categories of the adjective or noun (gender, number, case) and some of those of the verb (tense and voice). In Old English, past participles of Germanic strong verbs were marked with a ge- prefix, as are most strong and weak past participles in Dutch and German today, and often by a vowel change in the stem. Those of weak verbs were marked by the ending -d, with or without an epenthetic vowel before it. Modern English past participles derive from these forms (although the ge- prefix, which became y- in Middle English, has now been lost). Old English present participles were marked with an ending in -ende (or -iende for verbs whose infinitives ended in -ian)
Question 1: Everyone knows Zidane is good____fault
a. after
b. at
c. for
d. in

Question 2: He lived alone_____by everybody
a. forgetting
b. forgot
c. forgotten
d. had forgotten

Question 3: He was wearing_____shirt
a. tearing
b. tear
c. torn
d. had torn

Question 4: He______occupied with work could not meet us
a. been
b. being
c. had been
d. will be

Question 5: I am very pleased____your result
a. with
b. at
c. of
d. for

Question 6: I love the sea,_____my friends prefer the mountains
a. instead
b. whereas
c. unless
d. until

Question 7: She admitted_____the money
a. steal
b. stolen
c. had stolen
d. stealing

Question 8. She delayed____out of bed
a. gotten
b. get
c. had gotten
d. getting

Question 9: The house looked____
a. abandoned
b. abandoning
c. had abandoned
d. abandon

Question 10: The prisoners escaped yesterday from jail, the police are looking_____them
a. for
b. after
c. in
d. as a result
10 on 10 
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MODULE III: SHORT STORIES AND POETRY
Case Study
The idea behind the short story genre is to convey a message or point to the reader economizing on words. Unlike the novel, every part of the short story is important. Paragraphs and even the title mean much more to the story. In the short story the title is likely to be a way that the author emphasizes a message to the reader and points her in a direction of thinking. The title can also symbolize or capture a distinct purpose.
Question 1: One day Mr. Loisel received an invitation from:
a. The Minister of Health
b. The Minister of Home Affairs
c. The Defence Ministry
d. The Minister of Public Instruction
Question 2: In Katherine Mansfield’s story by the same name, the fly is symbolic of the _____ who died in the trenches of World War I.
a. Germans
b. Englishmen
c. Young soldiers
d. Leaders
Question 3: Why did Behrman become sick?
a. He was old and his immune system was weak
b. He stopped taking his medicine.
c. He became sick while painting the leaf
d. His apartment did not have fresh air.
Question 4: In the Luncheon where was the writer living before meeting the lady?
a. Marapyane
b. Paris
c. Rome
d. London
Question 5: What was the true illness which inflicted the Postmaster?
a. Pneumonia
b. Heart DIsease
c. Homesickness
d. He was not sick at all
Question 6: In which anthology of Kamala Das the poem An Introduction appeared?
a. My Story
b. Alphabet of Lust
c. Summer in Calcutta
d. Yaa Allah
Question 7: What type of language is “I wandered lonely as a cloud”?
a. Simile
b. Metaphor
c. Emotive Language
d. Personification
Question 8: What view of nature is presented by Wordsworth?
a. Nature can bring hatred, it can do things to the mind
b. Nature is powerful
c. Nature is unsettling
d. Nature is relied on to make people feel better
Question 9: “I took the one less travelled by,/ And that has made all the difference”. Whose the speaker?
a. William Wordsworth
b. Kamala Das
c. Katherine Mansfield
d. Robert Frost
Question 10: The fly episode in the short story “The Fly” is a symbolically dense episode which implies
a. An attempt to preserve the hegemonic idea of masculinity
b. The sado-masochistic tendencies of the boss
c. The boss’ attempt to enact as well as annihilate the ‘Other’
d. All of them
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MODULE IV : DRAMA
Case Study
“Riders to the Sea” by J.M Synge is a tragic play regarding the sacrifice one family has made to an invisible character over their years on an island west of Ireland. When Synge wrote “Riders to the Sea” in 1904 he had been traveling between the Aran Islands and Ireland in order to develop his writing skills and find his “writing voice” (Merriman online). During this time he immersed himself into the culture, learning Gaelic, living with the fisherman’s families and absorbing the island’s history. Historically this play represents the tragedy of living upon the Aran Islands and how a family copes with it in their everyday life.
“Riders to the Sea” notes numerous elements from Synge learned during his travels. Throughout the early 1900’s clothing was still primarily handmade by common families. They oftentimes would purchase the fabric to sew their clothes; however, they still relied heavily upon their own sheep to produce the wool they needed to spin yarn to make clothing completely by hand. This process was not easy and involved a lot of hard work from a family. Sheep were raised by families and could be sheared up to two times a year. After shearing the fleece is cleaned to remove the lanolin oil and any vegetable matter that may have accumulated in the wool. The wool then must be carded or combed in order to spin it into yarn. After yarn has been spun it can be crocheted, knitted or weaved into garments one can wear.
[Merriman, C.D. J.M. Synge. The Literature Network. Jalic Inc. 2005. Web. 24September, 2013.]

Question 1: Of what literary movement is J.M. Synge’s Riders to the Sea a part?
a. Irish Literary Renaissance
b. Symbolism
c. Realism
d. Romanticism

Question 2: What are the three women waiting for at the beginning of Riders to the Sea?
a. News of Michael
b. News of Bartley
c. News of the horse fair
d. News of the sea

Question 3: In Riders to the Sea, why is Bartley determined to go to Connemara?
a. He wants to make money at the horse fair.
b. He doesn’t want to live on the island anymore.
c. He resents Maurya’s favoritism towards Michael.
d. He thinks he might hear news of Michael.

Question 4: What items does the priest give for identification purposes?
a. A pair of trousers and stockings.
b. A shirt and jacket.
c. A shirt and a plain stocking.
d. A shirt and trousers.

Question 5: How is Michael described by Nora after they realize that the stockings given to Nora by the priest belong to him?
a. A man with great vision.
b. A great rower and fisher.
c. A great woodsman and farmer.
d. A man of the cloth.

Question 6: A one-act tragedy, the play is set in the ________, and like all of Synge’s plays it is noted for capturing the poetic dialogue of rural Ireland.
a. Northern Island
b. Aran Islands
c. Galway
d. Drogheda

Question 7: As the play begins Nora and Cathleen receive word that a body that may be their brother Michael has washed up on shore in ________, far to the north.
a. Galway
b. Aran Island
c. Dorgheda
d. Donegal

Question 8: How many stitches did Nora drop from the second of three pairs of stockings she knitted for Michael?
a. Three score
b. Two and a half score
c. Seven
d. She never dropped any stitches

Question 9: Who had witnessed the fearful sight of a dead man with a child in his arms?
a. Maurya
b. Cathleen
c. Dara
d. Bartley

Question 10: How does Bartley die?
a. He dies from pneumonia.
b. The gray pony knocks him into the sea
c. The red pony bucks him into the sea.
d. The ship sinks, swamped on the way to Cannemara
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MODULE V : RHETORIC AND COMMON MISTAKES IN ENGLISH

Case Study

Logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. By learning to recognize logos, ethos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels. This handout provides a brief overview of what logos, ethos, and pathos are and offers guiding questions for recognizing and incorporating these appeals. Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. Considered together, these appeals form what later rhetoricians have called the rhetorical triangle.

Question 1: Which of the following best defines pathos?

a. It’s a combination of logic and credibility
b. It’s a way to convince with emotion
c. It embodies all three appeals
d. All answers are correct

Question 2: Many rhetorical devices rely on repetition for their desired effects. Which of these is NOT repeated in one or more rhetorical devices?

a. Meaning
b. Words
c. Phrases
d. Sounds

Question 3: The Five Cannons of Rhetoric include:
a. Style
b. Memory
c. Invention
d. All answers are correct

Question 4: Which of the following is not usually found in a report of a quantitative study?
a. Measurements
b. Results
c. Confession
d. Validation

Question 5: The introductory section of a research report should aim to:
a. identify the specific focus of the study
b. provide a rationale for the dissertation, or article.
c. grab the reader’s attention.
d. All answers are correct

Question 6: A figure of speech in which two unlike things are explicitly compared using like or as is which of the following rhetorical devices?

a. Understatement
b. Oxymoron
c. Personification
d. Simile

Question 7: A statement that seems impossible because the ideas are opposites, but have an element of truth is which of the following rhetorical devices?

a. Paradox
b. Oxymoron
c. Satire
d. Allegory

Question 8: *Great Depression
*Jumbo shrimp
*Cruel to be Kind
*Pain for pleasure
*Clearly confused
*Act naturally
*Painfully beautiful
They are examples of which rhetorical device?

a. Anecdote
b. Hyperbole
c. Oxymoron
d. Satire

Question 9: Identify the rhetorical device:
“To think on death it is a misery,/ T o think on life it is a vanity;/ to think on the world verily it is,/ to think that here man hath no perfect bliss.’
a. Exemplum
b. Hyperbole
c. Parable
d. Anaphora

Question 10: Talking to someone who is not there, dead, not human is which rhetorical device?
a. Imagery
b. Apostrophe
c. Alliteration
d. Anaphora

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ASSIGNMENT 2

Case Study
Writing simply would not be writing without the rules that shape words and string together sentences into fluid paragraphs and comprehensible arguments. We use these rules every day while sending text messages, writing essays, producing business reports, or even when we update Facebook statuses. Yet, despite the prevalence of writing in our everyday lives, proper grammar has been kicked to the curb. The apparent grammar disconnect is hard to trace. Children are educated in grammar basics starting in elementary school, but despite efforts from the Common Core standards and other educational bodies, many professionals believe the informality of new technologies and the changing modes of communication have weakened the emphasis on proper grammar. My research primarily focuses on how professional grammar deficiencies stem from inadequate grammar teaching and changes in communication methods, and how, to some degree, the ability to construct sentences is analogous to the ability to construct thoughts. Therefore, understanding and employing proper grammar are important for both educational and professional success.

Question 1: “James said that __________ word with me.” “Yeah, come in and have a seat.”
a. you can have a
b. you wanted to have a
c. you will want to have a
d. You had a

Question 2: Which of these must be avoided in business letters?
a. Polite words
b. Abbreviation
c. clear details
d. Formal designations

Question 3: How would you plan to link the paragraphs to each other in an essay writing?
a. Write a lot of ideas in each paragraph
b. Making sure that each paragraph links to the conclusion
c. Making sure that each paragraph links to the introduction
d. Stating different key points in each paragraph

Question 4: Who does Maurya see riding the gray pony?
a. Her husband
b. A Ghost
c. Michael
d. Bartley

Question 5: In “The Fly”, Woodifield’s family (the wife and the girls) kept him boxed up in the house every day. What does this indicate about Woodifield?
a. He had become old and physically bereft
b. Shifting of the gender roles of women post First World War
c. The agencyless status of Woodified
d. All the answers are correct

Question 6: The necklace that is worn by the main character Matilda Loisel in the story is an example of…
a. Characterization
b. Symbolism
c. Irony
d. All of them

Question 7: What do the following lines from “The Road Not Taken” mean?
And sorry I could not travel both
And be one traveler,

a. The speaker is only one person and cannot go down two roads at the same time.
b. The speaker thinks both paths are equally good.
c. The speaker is only one person and cannot go down two roads at the same time.
The speaker would rather travel with someone, so they could each explore a path.
d. The speaker regrets not taking the other road at the start.

Question 8: Which of the following is NOT a theme of the short story The Last Leaf?
a. Pessimism
b. ambition
c. Friendship
d. Self-Sacrifice

Question 9: Fill in the blanks with the appropriate word:
Choose a name, a role. Don’t play pretending games.
Don’t play at ___________ or be a
Nympho
a. schizophrenia
b. Home
c. Emotions
d. None of these

Question 10: Which of these are the main themes in the short story The Postmaster?
a. Loneliness
b. Search for Meaning
c. Need for compassion
d. All are correct

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Principles and Practices of Management

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Principles and Practices of Management

MODULE I : INTRODUCTION OF MANAGEMENT

Case Study

Mohan Automobile Ltd. is engaging in the business of repairing and overhauling of automobiles. They have about 40 employees working in the workshop. Current practices gave led to an extreme amount of customer dissatisfaction due to very high waiting time, discourteous behaviour of workforce with the customers, poor quality of workmanship and high cost of repairing automobiles. As a result of it, the customers have started their cars servicing elsewhere. The owner is very keen to improve the situation but he finds that his people are not motivated by a spirit of service basically because of poor wages and indifferent supervision.
This operation is located in environmentally alert community and they have also been complaining to the local municipal authority that the nasty way in which operations are handled and waste water disposed off is causing a lot of inconvenience in that locality. The owner manager wants your help in raising the level of productivity of the employees and effectiveness of the operations.
You have been asked to look into the operations of the company , analyse the whole situation and make necessary recommendations.
Question 1: To improve productivity and enhance effectiveness of operations, which one option should not be the focus area?
a. Poor quality of workmanship
b. Discourteous behavior of employees with the customers
c. Unfavourable attitude of the community
d. Low cost of repairing

Question 2. Which is the cause of the problem?
a. Lack of motivation
b. Lack of required training to the employees
c. Dissatisfactory wage system
d. All these options

Question 3. Which is not the root cause of lack of motivation?
a. Good wage system
b. Lack of spirit of service
c. Unfriendly environments
d. Nasty way of handling operations

Question 4. Which measure should be adopted to design motivation system?
a. Studying and analysing needs and wants of the people
b. Incentive wage system should be installed
c. Productivity linked bonus to be introduced
d. All these options

Question 5. Which one applies to make community attitude favourable?
a. Local people should be given priority in employment
b. Company should contribute to provide overall welfare of the community
c. Paying attention to corporate social responsibility
d. All these options

Question 6. Which one does not apply to improve interpersonal relations with customers?
a. Create mutual trust
b. Build confidence
c. Ignore the slogan ” Customer is the king”.
d. Improve quality of service

Question 7. Which one is not applicable for supportive supervision?
a. Help and guidance to employees
b. Inspiration to work efficently
c. Work related problems to be promptly solved
d. All these options

Question 8. Which one is not the cause of the problem?
a. Indifferent supervision
b. Environmental alertness among the people of the community
c. Ineffective waste disposal system
d. All these options

Question 9. Which one is the recommended solution?
a. Scientific training to the employees
b. Improve workmanship
c. Examplary behavior pattern
d. All these options

Question 10. Which one option is not the problem area?
a. Customer dissatisfaction
b. Increased market share
c. Decline in the volume of business
d. High waiting time

10 on 10 

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MODULE II : PLANNING PROCESS
Case Study
The Sweet Dreams Motel is a 40-unit, no-frills operation in the less scenic part of a major Queensland resort town. The owner, Mr. Smith, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area. His rooms are large, family –style rooms (there is no television, for example). Although, there is plenty of room for future expansion, the grounds are fairly bare with a bit of landscaping, but mostly grass.
Mr. Smith can serve breakfast to the rooms and provide tea-making facilities. There are now a lot of good restaurants and take-aways in the area. Mr. Smith’s prices are less than half of what similar motels charge and only a fraction of what the big five-star properties are charging. And, really, he isn’t all that far away from the beach, shops and other attractions.
The problem is occupancy. He has some regulars who come every holiday period (and have been doing so for the four years he has owned the property). Overall, the occupancy is about 50 % year round and he knows from the local tourist office that the other properties average around 68 % occupancy year round. New developments could mean trouble. This lack of occupancy can be quite frustrating for Mr. Smith. Cars pull in, drive round the parking areas, then drive away.
Currently, Mr. Smith does very little advertising in local district guides and the holiday papers, mainly because he really thinks word-of-mouth is the best form of advertising. He is a member of the local tourist committee, but too busy to go to meetings. However, he does receive the local statistics and knows the average stay in the area is 3.8 nights, and that local families and couples and increasingly overseas visitors are his potential customers.
He’s not desperate yet, but he’s getting worried and disillusioned. He thought he would be overrun with guests, but that hasn’t happened.
Question 1: What is Mr. Smith’s biggest problem?
a. Cars pull in, drive around and drive away
b. Low occupancy rate
c. Existance of lot of good restaurants and take aways in the area
d. There is no television in the rooms

Question 2. What is not the peculiarity of the motel rooms?
a. Large size
b. Absence of television
c. Family-style room
d. No tea making facilties in rooms

Question 3. What is the duration of average stay in the area as per local statistics?
a. 3.8 nights
b. 8.3 nights
c. 5 nights
d. None of the these options

Question 4. What is the station avarage occupancy year around as per local tourist office statistics?
a. 0.5
b. 0.68
c. 0.75
d. None of the options

Question 5. Which advertisement strategy is best as per Mr. Smith ?
a. Publishing in holiday papers
b. Local district guides
c. Word-of-mouth publicity
d. District tourism department

Question 6. Which is not the strength of this motel ?
a. Nearness to beach, shops and other attractions
b. Plenty of room for expansion
c. Regular customers who come every holiday period
d. Location in the less scenic part of Queenland resort town

Question 7. Which is not the weakness of this motel ?
a. Grounds are fairly barren
b. Prices are very reasonable and less than half of other similar properties
c. No inhouse restaurant service for serving lunch and dinner
d. Rooms are not provided with television

Question 8. Which is the firm belief of Mr. Smith, the motel owner?
a. Need for his style of low cost family accomodation
b. Have three star culture
c. No need of luxary and beautification
d. Landscaping has no significance

Question 9. Which opportunity does exist for Mr. Smith to improve upon his motel occupancy rate?
a. Take advantage of and attend all local tourist commiittee meetings
b. Provision of lunch and dinner by outsourcing to some nearby restaurant
c. Add on a bar/spa/ gym etc
d. All these options

Question 10. Who are the potential customers of Sweet Dreams Motel?
a. Students touring batches
b. Honey mooning couples
c. Youth forums
d. Overseas visitors

9 out of 10 

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MODULE III: ORGANISING
Case Study

Dr. Bhardwaj is the President of Bhardwaj Hospital, Noida. He has a Personal Secretary (Dolly) to assist him. There are two different departments in the hospital and each of them has a manager – (i) the Finance & Administration Manager (Deepak) and (ii) the Patients Care Manager (Dr. Aarti). The Finance & Administration department is further broken down into three parts with three supervisors – (i) the Accounts Supervisor (Mayur) with three accounts clerks Rishika, Rupali and Shruti reporting to him; (ii) the Marketing Supervisor (Vikas) with two public relations staff members (Sonali and Manali) reporting to him; and (iii) Adminstration Supervisor ( Ankit) with four administrative clerks ( Mahesh, Rajesh, Nilesh and Yogesh) reporting to him.

In the patient care department under its Manager (Dr Aarti), there are three speciality areas with a Superintendent for each one – Emergency Ward ( Dr. Manoj), Children’s Ward ( Dr. Amandeep), and Intensive Care Ward (Dr. Inderjeet). Each of these three wards Superintendents have a resident doctor each (Charu, Sakshi, and Belma respectively) under them who further control 5 nurses each in these three wards.

22+ 15=37

Question 1: How many total staff employees are under Finance & Administration Manager Deepak?

a. Three
b. Five
c. Ten
d. Twelve

Question 2.The chain of command of President Dr Bhardwaj includes _____

a. Dr Aarti; Ankit; Sonali
b. Deepak; Dr Inderjeet; Charu; Nurses
c. Dr Aarti; Dr Amandeep; Sakshi; Nurses
d. Dolly; Dr Aarti; Dr Manoj; Belma; Nurses

Question 3. The downward chain of command of Deepak includes __________

a. Mayur; Rishika
b. Mayur; Manali
c. Ankit; Shruti
d. Vikas; Yogesh

Question 4. The upward chain of command of clerk Nilesh includes ________

a. Rajesh; Mahesh; Yogesh; Ankit.
b. Ankit; Deepak; Dr Bhardwaj
c. Ankit; Deepak; Dolly
d. Ankit; Vikas; Mayur; Deepak

Question 5. What is the grand total of employees on the rolls of Bhardwaj Hospital, Noida?

a. Thirty –seven
b. Thirty-six
c. Twenty- three
d. Forty-five

Question 6. What is the total number of employees on staff role under President Dr Bhardwaj?

a. Thirty-six (wrong answer)
b. Fourteen
c. Thirteen
d. Twenty

Question 7. What is the total number of line employees under Patients Care Manager Dr Aarti?

a. Twenty-one
b. Six
c. Three
d. Seven

Question 8. What is the total number of persons in the span of control of Administration Supervisor Ankit ?

a. Two
b. Three
c. Four
d. Eight

Question 9. What is the total number of persons in the span of control of Dr. Bhardwaj?

a. Three
b. Two
c. Thirty six (wrong answer)
d. Nine

Question 10. What is the total number of staff in Children Ward under Dr Amandeep?

a. One
b. Six
c. Twelve
d. Eighteen

10 on 10 🙂
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MODULE IV: STAFFING/ HRM

Case Study

Mr Muthu Swamy, the chairman of S K Pharma Company had set up its plant at Mysore (Karnataka state) in the year 2002 and kept the corporate office at state capital, Bangalore. The plant is manufacturing and marketing drugs, medicines and glucose water. The company has met severe competition from large pharma companies with foreign collaboration. Mr K V Nayak, Vice- president marketing, has been with the company, for the last two years. He has ambitious plans for capturing a sizable share of the markets in Karnataka, Kerala and south Andhra Pradesh. As the company is medium-sized, Mr Nayak has kept his marketing department and team lean and trim. The medical representatives were given aggressive targets and were pushed to reach their respective targets. The representatives as well as Mr Nayak worked very hard to complete their respective targets. However, there was no formal appraisal and reward system in S K Pharma. During the last year, more than 25 medical representatives had left the company due to unsatisfactory increments, no proper promotion policy and poor HR practices. Those who left the company were excellent workers. Mr Nayak did not care for this high turnover. He was overconfident that he would be able to hire freshers since S K Pharma had enjoyed a reputation of being a good employer, who paid the highest salary in the industry with many attractive perks/ privileges. Mr Nayak also felt that he could select candidates who were not happy with their remunerations in other companies. Mr Nayak had never communicated to the medical representatives about their performance or reasons for not recognising their outstanding performance.

Question 1: High turrnover of medical representatives was not due to ___________

a. Unsatisfactory increments and promotions
b. Non recognition of outstanding performance
c. Poor HR practices
d. Highest salary package in the industry

Question 2: How old is S K Pharma Company?

a. Less than 5 years old
b. 5 to 10 years old
c. 10 to 15 years old
d. More than 20 years old

Question 3: The ambitious plan of the company to capture sizable market share does not include ______

a. South Andhra Pradesh
b. North Tamil Nadu
c. Kerala
d. Karnataka

Question 4: The manufacturing plant of S K Pharma is located at ______

a. Bangalore
b. Belgaon
c. Karnataka
d. Mysore

Question 5: What is not the product line of S K Pharma company?

a. Drugs
b. Medicines
c. Fruit juices
d. Glucose water

Question 6: What strategy was not adopted to get maximum work from the medical representatives?

a. Given aggressive targets
b. Pushed to achieve their targets
c. Left to their own whims and fancies and working styles
d. Made to work hard along with Vice -president marketing

Question 7: What was the appraisal and reward system like in the company?

a. Excellent
b. Fair
c. Poor
d. No system existed

Question 8: Which one was not the reason for over confidence of Mr K V Nayak that he will be able to hire fresh medical representatives?

a. S K Pharma paid highest salary in the industry
b. S K Pharma enjoyed a good reputation as an employer
c. S K Pharma had attractive perks and privileges for their employees
d. Newly employeed team of medicl representatives will produce wonders from their very starting day

Question 9: Who is the Vice-president Marketing of S K Pharma?

a. Mr Muthu Swamy
b. Mr Namo Narain
c. Mr R K Pillai
d. Mr K V Nayak

Question 10: Who were the real competitors of S K Pharma?

a. Large pharma companies with foreign collaboration
b. Local drugs and medicines companies
c. Ayurvedic and Unani medicines manufaturers in India
d. No competitors existed at all

10 on 10 
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MODULE V : MANAGEMENT CONTROL

ASSIGNMENT 2
Case Study
Mr. Ramchandran is the President of ABC Ltd. Recently, it was decided by the Board of Directors that it would be profitable for the corporation to open its own Marketing Department. Mr. Ramchandran has been directed to internally pick up a person who he feels is capable of heading the department, and then putting this person in-charge of getting the department on its feet. After considering a number of good men, Mr. Ramchandran has narrowed the field down to two possible choices: Rajesh Mehta and Pramod Kumar. Rajesh Mehta has good track record with the company. He was hired eight years ago, and through the years, he has shown a good deal of drive and initiative in all of his endeavors. He is an aggressive young man, and has received the nickname of go-getter in his department. Although Mehta seems to be more concerned at times with ends rather than means, he is very efficient and he is considered as a good leader by those who work under him. As one worker stated, “Although he can get rough with you at times, you always know where you stand with him, and when you have done a good job, he lets you know it.” Mehta is also credited with accepting full responsibility, in all cases, and making quick decisions when action is called for. Pramod Kumar has been with the company for 11 years. He is well liked by all in his department , and his work is first rate. Kumar’s leadeship style differs from Mehta’s in that Kumar is not that aggressive and quick to act as Mehta. Before Kumar makes a decision, he generally consults others who he feels can contribute further information on a given subject. This often includes those who work under him. Those who work under Kumar consider him a good leader, and state that the atmosphere of participation produced by Kumar really encourages their utmost individual output while on the job. This can be seen by the production increase which soon occured when Kumar became the head of his work-force.

Question 1: President narrowed the field down for choosing marketing department head to how many choices?

a. One
b. Two
c. Three
d. Four

Question 2: What change came in when Kumar became the head of his work-force?

a. Production stagnated
b. Production declined
c. Production increased
d. Quality complaints enhanced

Question 3: What has been the length of service of Pramod Kumar with the company?

a. 15 yeas
b. 13 years
c. 11 years
d. 8 years

Question 4: What has been the length of service of Rajesh Mehta with the company?

a. 6 years
b. 8 years
c. 10 years
d. 12 years

Question 5: What is the leadership style of Pramod Kumar?

a. Autocratic
b. Democratic / Participative
c. Laissez-faire
d. Task-centred

Question 6: Which one is NOT the characteristic of Pramod Kumar?

a. Very aggressive
b. Slow decision making
c. Is first rate in his work
d. Believes in involving all subordinates

Question 7: Which one is NOT the characteristic of Rajesh Mehta?

a. Good past track record
b. Drive and determination
c. Aggressive spirit
d. Non bothered type

Question 8: Which one was the drawback of Rajesh Mehta?

a. Apppreciating the good job of sub-ordinates
b. Quick decisions
c. At times, getting rough with workers
d. Taking full responsibility

Question 9: Which one was not the direction given to Mr. Ramchandaran?

a. To oversee himself the functioning of marketing department
b. To pick up a person internally to head the marketing department
c. Make that person in-charge
d. Make the department stand on its own feet

Question 10: Who took the decision to open a marketing department?

a. Mr. Ramchandaran
b. Vice President of ABC Ltd.
c. CEO of ABC Ltd.
d. Board of Directors
10 on 10 

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Assignment 2

Case Study

Kavita is the chief editor of a top woman’s magazine “Women’s Era” published from Mumbai. She is a very hard working, dedicated and well-organised leader who is very passionate about her work. She also has a family of devoted husband, and two young children (a son and a daughter). Even though it is not easy for her to balance her family life and her career, she has always tried to be home by 7 p.m. each night to spend time with her children. The job is a high pressure one and sometimes she brings the work home. While at home, she is readily available to take official calls, and attend to SMS’s and e-mails. Her husband is a sales manager in a local middle size FMCG company, and his timings are not fixed, so that he cannot always be at home in the early evening to be with the kids. Moreover, he is often travelling on official tours for atleast two days in a week. This has made her role as a mother even more responsible, cumbersome and tiring. She has hardly any time to relax and rest and it has started telling on her health. Her staff considers her to be an ideal boss. She was an excellent and sympathetic listener, very cooperative and good team builder who always kept her door open to everyone. She was well respected by her staff and her staff depended upon her too much. Even for little problems, that the staff members could solve themselves, they approached Kavita who was very helpful. One unexpected outcome of her openness, easy approachability and helpful nature was that she got an excuse to sit late at her desk upto 9 p.m. and sometimes even later. Her love for the job kept her late in the office , which meant that she could not pay much attention to her family. One day, she calmly analysed the issue of her staff’s too much dependency on her. She observed that as a leader, she had not delegated the decisional powers to her subordinates and further more she was easily accessible. She came with the idea of empowering her staff to take more responsibility. She met with her staff, one by one, to discuss their area of responsibility. Her staff acknowledged that they really did not need her input on many decisions. They had just got used to meeting with her on every trivial issue. She asked the staff members their suggestions to improve the coordination and interdependency among the staff themselves, rather than depending on her. She thanked everyone and implemented almost all of their suggestions. With proper delegation, higher responsibility and accountability and appropriate powers for making decisions, the staff members felt very good about their jobs, and also it added onto their own development and growth. Kavita felt so happy and relaxed, since she was now relieved from many trivial problems and could devote more time to her family.
Question 1: How is Kavita’s husband employed?

a. Medical representative in a pharma company
b. Sales Manager of a FMCG company
c. Entrepreneour
d. Manager- marketing of a middle sized company

Question 2: Which one is the correct name of the magazine published from Mumbai in which Kavita is employed?

a. Femina
b. Cosmopolitan
c. Women’s Era
d. Graha-shobha

Question 3: Which one factor was not true in making Kavita’s role as a mother very crucial?

a. Husband’s support and his easy availability for sharing family responsibilities
b. Bringing office work at home
c. Not adequate time for her own rest and relaxation
d. Be readily available to attend calls , SMSs and e-mails even at home

Question 4: Which one is not applicable in Kavita’s love for her job?

a. Office is office and home is home, and there is no chance to mix the two
b. Bringing work home
c. Be readily available to attend calls , SMSs and e-mails even at home
d. High pressure job

Question 5: Which one is not Kavita’s personality trait?

a. Hard working
b. Dedicated
c. Irresponsible
d. Passionate for work

Question 6: Which one is the correct designation of Kavita?

a. Editor
b. Chief Editor
c. Press reporter
d. Jouranalist

Question 7: Which one point should have also formed her implementation strategy to find some time for her family?

a. Giving higher responsibilty and developing them for their growth
b. Giving power to make decisions
c. Delegating authority and make them accountable
d. Little autonomy to make mistakes and learn from them

Question 8: Which one point was not relevant in her analysis of her leadership position?

a. Non-delegation
b. No empowerment to lower staff to make decisions
c. Too much of dependency of staff on her
d. Maintaining proper distance from her sub-ordinates staff

Question 9: Which one was not the reason for Kavita’s late evenings at office?

a. Love for work and open nature
b. Good team builder and helpful attitude for staff
c. Excellent and sympathetic listener
d. Non-approachable

Question 10: Who all constitute Kavita’s family?

a. Husband, a son and a daughter
b. Husband, mother-in-law and father-in-law
c. Husband and two sons
d. Husband and two daughters

10 on 10 
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