2nd Semester SMU

ASSIGNMENT DRIVE WINTER 2015
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME MB 0049 – PROJECT MANAGEMENT
BK ID B1632 CREDIT & MARKS 4 CREDITS, 60 MARKS

Q.No 1 Explain the phases of project management life cycle.
• Explanation of the 5 phases of project management 10(2 marks for each phase)
Q2 Write short notes on:
o Economic feasibility of a project
o Need for project planning
o Diversity management
o Rules for network construction 10(2.5 marks each)
Q3. What are the key steps for effective risk management? Explain any FIVE risk identification techniques.
o Outline of the steps in risk management. 5(1 mark for each step)
o Description of any FIVE risk identification techniques. 5 ( 1 mark for each technique) 10
Q4 Write short notes on
o Parametric estimating tool of cost estimating
o Procurement process
o Project team’s responsibilities in project execution
o Project termination (2.5 marks each) 10
Q5 What is Quality planning? Explain the inputs, tools and techniques and outcomes of quality planning.
o Definition of quality planning
o Description of the inputs to quality planning
o Description of the tools and techniques to quality planning
o Description of the outputs from quality planning 1+3+3+3=10
Q6 Describe the various types of project performance evaluation techniques. List any FOUR benefits of performance measurement and evaluation.
o Description of the 4 types of project performance evaluation techniques
o Listing of any 4 benefits performance measurement and evaluation
8(2 marks for each technique) 2 (0.5 marks for each benefit) 10

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DRIVE- WINTER 2015
PROGRAM-MBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX
SEMESTER- II
SUBJECT CODE & NAME- MB0048 OPERATIONS RESEARCH

Q1. Describe the framework of Operations Research.
List the seven stages of Operations Research
Briefly explain seven stages of Operations Research 1.25+8.75 (1.25 marks for each stage)=10
Q2. a. Explain the graphical method of solving Linear Programming Problem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
a. Explain the concept of linear programming
Describe the graphical method of solving Linear Programming Problem
b. Frame/formulate the LPP (Objective function & Constraints) 2+4+4=10
Q3. a. Explain some of the important terms of the transportation problem.
b. Explain the steps of MODI (Modified Distribution) method.
a. List and briefly explain some of the important terms of the transportation problem
b. Describe the procedure of MODI method 2+8=10
Q4. a. Explain the steps involved in Hungarian method of solving Assignment problems.
b. b. Find an optimal solution to an assignment problem with the following cost matrix:
Machines
J1 J2 J3 J4
M1 10 9 7 8
Job M2 5 8 7 7
M3 5 4 6 5
M4 2 3 4 5
(a. List the steps in Hungarian method, b. Solve/ Compute the solution to the problem) 4+6=10
Q5. a. Explain Monte Carlo Simulation.
a. Explain what is Monte Carlo Simulation and list the steps of Monte Carlo Simulation
Q6. State the assumptions of game theory.
b. What are the characteristics of Markov chain?
c. What are the rules for prioritising jobs?
a. List the assumptions of game theory
b. List the characteristics of Markov chain
c. List and briefly explain the rules for prioritising jobs 3+3+4=10

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DRIVE: WINTER DRIVE 2015
PROGRAM: MBA
SEMESTER: II
SUBJECT CODE & NAME: MB0047 – MANAGEMENT INFORMATION SYSTEMS
BK ID: B1968 CREDIT: 4 MARKS: 60

Q.1: Explain some of the essential features of modern organisation
Listing the features and Explaining each of them in brief 10
Q.2: a. Explain First-order and second-order effects
b. Distinguish between hierarchy and matrix organisational structures
a. Explaining First-order and second-order effects 5
b. Distinguish between hierarchy and matrix organisational structures 5
Q.3: How to use information system to support competitive strategy? Explain with an example for each strategy
5 strategy and its use of information system (7 MARKS)
Examples for each of the strategy (3 MARKS)
Q.4: Briefly explain the Customer Relationship Management (CRM) system. What are the various facilities created by CRM?
Explaining CRM Systems 4
Examples of various facilities created by CRM 6 10
Q.5: Briefly explain the different aspects of the need for database systems.
Explaining any eight aspects of the need for database systems 10
Q.6: Write short notes on
a. Centralised IT management
b. Decentralised IT management
a. Explaining Centralised IT management 5 10
b. Explaining Decentralised IT management 5

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DRIVE-WINTER 2015
PROGRAM-MBA SEMESTER-2
SUBJECT CODE & NAME-MB0046- Marketing Management
BK ID-B1629 CREDIT & MARKS-4 Credits, 60 marks

Q1. Explain the steps in Business Buying process.
Characteristics of Organisational Buyer 2
Steps in business buying process 8
Q2. A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products.
(Definition of Brand, Advantages of Brand, Explanation of different branding strategies adopted by companies) 2+2+6=10
Q3. Explain the classification of market based on nature of Competition and area.
Definition of market 2
Classification of market based on nature of Competition and area 8
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.
(Definition of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Q5. Describe the stages in consumer decision making process.
(Explanation of the stages in consumer decision making process) 10
Q6. Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.
Define Service Marketing 2
Explanation of 4p’s 4
Explanation of Additional 3 p’s 4

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ASSIGNMENT DRIVE WINTER 2015
PROGRAM MBA SEMESTER II
SUBJECT CODE & NAME MB0045 FINANCIAL MANAGEMENT
BK ID B1628 CREDIT 4 MARKS 60

Q.No 1 Capitalisation of a firm refers to the composition of its long –term funds debt and equity.
Discuss the theories of capitalization.
Explain each theory of capitalisation 2*5 10
Q2 A) The share of Megha Ltd is sold at Rs 500 a share. The dividend likely to be declared by the company after one year is Rs 25 per share. Hence, the price after one year is expected to be Rs 550. What is the return at the end of the year on the basis of likely dividend and price per share?
B) A bond of face value of Rs 1000 and a maturity of 3 years pays 15% interest annually.
What is the market price of the bond if YTM is also 15 %.
A) Problem
B) Problem 5+5=10
Q3 Discuss the sources of capital of a company. Analyse the factors that affect the capital structure.
a) Sources
b) Factors that affect the capital structure 5+5=10
Q4 A project costs Rs 50,000. It is expected to generate cash inflows as shown in table. If the risk free rate is 10%, compute NPV.

Year Cash inflows Certainty equivalent
1 32000 0.9
2 27000 0.6
3 20000 0.5
4 10000 0.3
Compute NPV 10
Q5 Annual demand of a company is 30,000 units. The ordering cost per order is Rs 20 (fixed) along with a carrying cost of Rs 10 per unit per annum. The purchase cost per unit i.e., price per unit is Rs 32 per unit. Determine EOQ, total number of orders in a year and the time gap between two orders.
a) EOQ
b) Total number of orders in a year and
c) The time gap between two orders. 5 +3+2=10
Q6 Discuss the dividend policy of Dabur India Ltd for the last three years
Analyse the dividend policy of Dabur India Ltd. For three years
Comment on dividend policy 3×3+1=10

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