Entrepreneurial Marketing (ENTR703)-Semester III

Entrepreneurial Marketing (ENTR703)-Semester III

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1st Module Assessment

Question 1. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Select one:

a. Straight rebuy purchase

b. Selayed purchase

c. New-task purchase

d. Modified rebuy purchase

Clear my choice

Question 2. Entrepreneurship is useful to the organization because of:

Select one:

a. Development of managerial capabilities

b. Creation of organization

c. Improving standard of living & economic development

d. All of these

Clear my choice

Question 3. The definition of entrepreneurship holds the promise of __________.

Select one:

a. Financial difficulties and hardship

b. Limited expansion

c. Growth, unlimited expansion and long-term financial gain

d. Growth, expansion and long term financial gain

Clear my choice

Question 4. SBA stands for:

Select one:

a. Small business accountants

b. Small business administration

c. Small business adequacy

d. Small business advisors

Clear my choice

Question 5. Which one of the following is the next stage to the Concept Stage of Product Planning and Development Process?

Select one:

a. Idea Stage

b. Product Planning Stage

c. Product Development Stage

d. Test Marketing Stage

Clear my choice

Question 6. Which of the following shows the process of creating something new?

Select one:

a. Business model

b. Modeling

c. Creative flexibility

d. Innovation

Clear my choice

Question 7. A marketing philosophy summarized by the phrase a good product will sell itself is characteristic of the _______ period.

Select one:

a. Prodcution

b. Sales

c. Marketing

d. Relationship

Clear my choice

Question 8. Which one of the following is an important source of idea generation due to their familiarity with the needs of market?

Select one:

a. Existing products and services

b. Distribution channels

c. Federal government

d. Consumers

Clear my choice

Question 9. What is the process by which individuals pursue opportunities without regard to resources they currently control?

Select one:

a. Startup management

b. Entrepreneurship

c. Financial analysis

d. Feasibility Planning

Clear my choice

Question 10. A market with which of the following characteristics would generally be less competitive?

Select one:

a. High barrier to entry

b. Lots of potential substitutes exist

c. Strong bargaining power among buyers

d. Strong bargaining power among suppliers

Clear my choice

Entrepreneurial companies are different from small business companies in that they __________.

Select one:

a. Are innovative and growth driven

b. Are not creating jobs for themselves but are wealth driven

c. Create wealth that is sustainable for future generation to come

d. All of the above

Importance of Entrepreneurship includes:

Select one:

a. Economic & dynamic activity

b. Innovation & Profit potential

c. Risk bearing

d. All of these

Question 11. A basic survivalist is __________.

Select one:

a. This person operates as an entrepreneur to survive for the first three months after setting up a business.

b. This person operates as an entrepreneur to survive until he or she obtains an entrepreneurial opportunity

c. This person operates as an entrepreneur to survive until he or she obtains a formal-sector job or entrepreneurial opportunity

d. This person operates as a small business manager until he or she obtains a formal-sector job or entrepreneurial opportunity.

Clear my choice

Question 12. The process of Entrepreneurship is divided into two parts and they are:

Select one:

a. Idea Generation and Feasibility study

b. Innovation generation and Distribution Channel

c. Creativity and Development

d. Profit and Economic Development

Clear my choice

Question 13. Having more than 50% ownership position that provides the entrepreneur with managerial control is called:

Select one:

a. Joint venture

b. Majority interest

c. Horizontal merger

d. Diversified activity merger

Clear my choice

Question 14. Which one of the following gives suggestions for new product and also help to market new products?

Select one:

a. Existing products and services

b. Federal government

c. Distribution Channels

d. Consumers

Clear my choice

Question 15. Which one of the following is the process of entrepreneurs developing new products that over time make current products obsolete?

Select one:

a. New business model

b. Anatomization

c. Creative destruction

d. None of the given options

Clear my choice

Question 16. What is the profit plan of the organization?

Select one:

a. Finnacial Budget

b. Marketing Budget

c. Operating Budget

d. Production Budget

Clear my choice

Question 17. Which of the following is used by entrepreneurs to acquire experience in an international market before making a major commitment?

Select one:

a. Merger

b. Minority Interest

c. Joint venture

d. Majority interest

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2nd Module Assessment

Question 1. In terms of goods and services, the function of marketing is to _________ demand.

Select one:

a. Plan

b. create

c. price

d. promote

Clear my choice

Question 2. The buying process starts when the buyer recognizes a _________.

Select one:

a. Product

b. An advertiement for the product

c. A Salesperson form the previous visit

d. Problem or need

Clear my choice

Question 3. Causal research is used to ________

Select one:

a. Describe marketing problems or situations

b. Quantify observations that produce insights unobtainable through other forms of research

c. Find information at the outset in an unstructured way

d. Test hypotheses about cause-and-effect relationships

Clear my choice

Question 4. Branding is concerned with ____________ component of four P‘s.

Select one:

a. Promotion

b. Place

c. Product

d. Price

Clear my choice

Question 5. During which step of the marketing segmentation, targeting, and positioning process does the firm develop a marketing mix for each segment?

Select one:

a. market segmentation

b. market targeting

c. market positioning

d. The firm does not go through the “development” during any of the above steps.

Clear my choice

Question 6. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

Select one:

a. Production

b. Selling

c. Marketing

d. Holistic marketing

Clear my choice

Question 7. Which form of data below can usually be obtained more quickly and at a lower cost than the others?

Select one:

a. Primary

b. Survey research

c. Experimental research

d. Secondary

Clear my choice

Question 8. The real value of a company’s marketing research and information system lies in the _____.

Select one:

a. Amount of data it generates

b. Quality of customer insights it provides

c. Marketing information system it follows

d. Efficiency with which it completes studies

Clear my choice

Question 9. Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?

Select one:

a. Focus groups

b. Personal interviews

c. Observational research

d. Questionnaires

Clear my choice

Question 10. Secondary data are ________.

Select one:

a. Collected mostly via surveys

b. Expensive to obtain

c. Never purchased from outside suppliers

d. Not always very usable

Clear my choice

Narrowly focused markets that are defined by some special interest are termed as _______________.

Select one:

a. Target Markets

b. Mass Markets

c. Niche Markets

d. Undifferentiated Markets

Question 11. Which form of marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and advertisements?

Select one:

a. Personal interviewing

b. Ethnographic research

c. Observational research

d. Online interviewing

Clear my choice

Question 12. The product that exceeds customers‘ expectations due to value addition is _____________.

Select one:

a. Basic Product

b. Expected Product

c. Augmented product

d. Core product

Clear my choice

Question 13. Survey research, though used to obtain many kinds of information in a variety of situations, is best suited for gathering ________ information.

Select one:

a. Attitudinal

b. Personal

c. Descriptive

d. Exploratory

Clear my choice

Question 14. Which of the following is not a criterion for successful market segmentation?

Select one:

a. there must be difference among consumers

b. Each segment must be located within a geographical area

c. There must be consumer similarities within each segment identified

d. a segment must be large enough to cover costs

Clear my choice

A consumer goods marketer produces multiple brands of shampoo that are positioned for consumers with dyed hair, dandruff, oily hair or dry hair. This strategy illustrates:

Select one:

a. Undifferentiated marketing

b. Differentiated marketing

c. Concentrated marketing

d. Mass marketing

Question 15. A firm is abusing segmentation when it:

Select one:

a. becomes too efficient

b. Becomes short run oriented rather than long run oriented

c. Is consumer oriented

d. Is generating too much profit

Clear my choice

Question 16. When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying:

Select one:

a. Undifferentiated marketing

b. Differentiated marketing

c. Concentrated Marketing

d. The majority fallacy

Clear my choice

Question 17. What is the first step in the marketing research process?

Select one:

a. Developing a marketing information system

b. Developing the research plan for collecting information

c. Defining the problem and research objectives

d. Implementing the research plan

We Also Provide SYNOPSIS AND PROJECT.

Contact www.kimsharma.co.in for best and lowest cost solution or

Email: amitymbaassignment@gmail.com

Call/what’s app: +91 8290772200

What’s app:8800352777

Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

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