Business Research Methods (MGMT603)-Semester II

Business Research Methods (MGMT603)-Semester II
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes
1st Module Assessment
Question 1. 1st step of reesrach process is
Select one:
a. Literature review
b. Problem Identification
c. Research Question
d. Hypothesis Formulation
Clear my choice
Question 2. ……………….. research uses statistical tools and techniques to derive conclusions to research problem
Select one:
a. Qualitative
b. Quantitative
c. Pure
d. Fundamental
Clear my choice
Question 3. ……………. design is a type of research design involving the collection of information from any given sample of population elements only once.
Select one:
a. Longitudinal
b. Exploratory
c. Basic
d. Cross-sectional
Clear my choice
Question 4. ……………in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic.
Select one:
a. Focus Groups
b. Blind interview
c. Judgement interview
d. In-depth interview
Clear my choice
Question 5. Resrach which starts with development of hypothesis based on existing theory is called
Select one:
a. Inductive
b. Deductive
c. Abductive
d. Exploratory
Clear my choice
Question 6. ……….. design involving a fixed sample of population elements that is measured repeatedly.
Select one:
a. Cross-Sectional
b. Basic
c. Fundamental
d. Longitudinal
Clear my choice
Question 7. Research Method means
Select one:
a. All tools and techniques used in research
b. A specific tool or technique related to identified problem
c. Both A and B
d. None of the above
Clear my choice
Question 8. ………research focuses on the description of something-usually market characteristics or functions.
Select one:
a. Exploratory
b. Conclusive
c. Descriptive
d. Causal
Clear my choice
Question 9. Secondary data collection methods include:
Select one:
a. Census reports
b. Focus groups
c. Observation
d. All of the above
Clear my choice
Question 10. Research Objectives include
Select one:
a. Decision making
b. Build new concepts
c. Eliminate old concepts
d. Only A and B
Clear my choice
Question 11. Marketing research helps in knowing the probability of acceptance of the products in its present form. This is termed as
Select one:
a. Assessing market positioning
b. Assessing target audience
c. Assessing Market Acceptance
d. Assessing Product Acceptance
Clear my choice
Question 12. Researcher Error includes
Select one:
a. Measurement Error
b. Data Analysis Error
c. Recording Error
d. Only A and B
Clear my choice
Question 13. Marketing research has limitations like:
Select one:
a. Unpredictable behavior
b. Data Collection Bias
c. Both A and B
d. Business Direction
Clear my choice
Question 14. ………. is a framework or blueprint for conducting the research project.
Select one:
a. Marketing research
b. Research methodology
c. Research procedure
d. Research design
Clear my choice
Question 15. A study on the role of digital marketing for an organisation is an example of
Select one:
a. Experimental research
b. Descriptive research
c. Non-experimental research
d. Explorartory research
Clear my choice
Question 16. In …………., research is used to evaluate employments trends and best practices
Select one:
a. Finance
b. Marketing
c. HRM
d. Operations
Clear my choice
Question 17. A group of market researchers aims at identifying the impulse buying trends among various households pan India. It is an example of
Select one:
a. Experimental research
b. Descriptive research
c. Non-experimental research
d. Inductive research

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

2nd Module Assessment (29)
Question 1. Non-comparative techniques consist of
Select one:
a. Continuous rating scale
b. Itemized rating scales
c. Both A and B
d. None
Clear my choice
Question 2. …………… research design aims to understand which variables are the causes (independent variables) and which variables are the effects (dependent variables) of a phenomenon.
Select one:
a. Applied
b. Longitudinal
c. Causal
d. Pure
Clear my choice
Question 3. Temperature measurement is an example of ………..
Select one:
a. Ordinal Scale
b. Nominal Scale
c. Ratio Scale
d. Interval Scale
Clear my choice
Question 4. Ranking is an example of………
Select one:
a. Ordinal Scale
b. Nominal Scale
c. Ratio Scale
d. None
Clear my choice
Question 5. ………… is the assignment of objects to numbers or semantics according to a rule.
Select one:
a. Measurement
b. Recording
c. Positioning
d. Scaling
Clear my choice
Question 6. ………. Scale has properties of an interval scale together with a fixed (absolute) zero point.
Select one:
a. Ordinal Scale
b. Nominal Scale
c. Ratio Scale
d. Interval Scale
Clear my choice
Question 7. An interval scale contains all the information of an ……………
Select one:
a. Ordinal Scale
b. Nominal Scale
c. Ratio Scale
d. None
Clear my choice
Question 8. The……….. refers to the relationship among the values that are assigned to the attributes
Select one:
a. Scaling
b. Nominal Scale
c. Ordinal Scale
d. Level of Measurement
Clear my choice
Question 9. Nominal Scale is also known as
Select one:
a. Basic Scale
b. Zero Scale
c. Categorical Scale
d. None
Clear my choice
Question 10. A probability sampling technique in which the population elements are sampled sequentially
Select one:
a. Area Sampling
b. Double Sampling
c. Cluster Sampling
d. Sequential Sampling
Clear my choice
Question 11. ………….sampling attempts to obtain a sample of convenient elements.
Select one:
a. Double
b. Convenience
c. Judgemental
d. Stratified
Clear my choice
Question 12. It is form of convenience sampling in which the population elements are selected based on the judgment of researcher
Select one:
a. Double Sampling
b. Systematic Sampling
c. Judgemental Sampling
d. Simple Random Sampling
Clear my choice
Question 13. ……………… is a scaling technique in which a respondent is presented with two objects at a time and asked to select one object according to some criterion.
Select one:
a. Rank Order
b. Constant Sum
c. Paired Comparison
d. NABARD
Clear my choice
Question 14. …………. is the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose
Select one:
a. Sample
b. Census
c. Respondent
d. Population
Clear my choice
Question 15. There are two type of two stage design; one type involves SRS at the first stage as well as the second stage. This design is called …………
Select one:
a. One-stage cluster Sampling
b. Two-stage cluster Sampling
c. Systematic Sampling
d. Stratified
Clear my choice
Question 16. An aspect of supervision that should ensure that the interviewers strictly follow the sampling plan rather than select sampling units based on their convenience or accessibility.
Select one:
a. Quality Control
b. Cost Control
c. Sampling Control
d. All of the above
Clear my choice
Question 17. ………………..is a decompositional approach that uses perceptual mapping to present the dimensions.
Select one:
a. Bivariate
b. Conjoint
c. Univariate
d. Multidimensional Scaling

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

3rd Module Assessment (25only)
Question 1. Which of the following is NOT RELATED to Explanatory research?
Select one:
a. Formulating and testing research hypotheses
b. Unstructured
c. Highly structured
d. Conducted in the later phases of decision-making
Clear my choice
Question 2. Which of the following options is FALSE about empirical research?
Select one:
a. The findings are subject to verification by experiment or observation
b. You need to collect data to prove or disprove the hypotheses
c. Involves guidelines and techniques by which you can utilise historical sources, artifacts, and other evidence for researching and establishing facts
d. Is a data-based research technique
Clear my choice
Question 3. Which of the following is NOT RELATED to Descriptive research?
Select one:
a. Unstructured
b. Framing and asking research questions
c. Formulating and testing research hypotheses
d. Conducted in the later phases of decision-making
Clear my choice
Question 4. Which of the following is/are example/examples of Causal research?
Select one:
a. How incentives affect employee performance
b. How employee attrition affects profitability
c. How pricing strategies affect customer loyalty
d. All of these
Clear my choice
Question 5. Which of the following is an example of Applied research?
Select one:
a. Conducting an experiment on Einstein’s Special Theory of Relativity
b. Devising solutions for arresting employee attrition
c. Conducting an archaeological study on a few historical artifacts
d. Conducting a survey related to preference of face wash products
Clear my choice
Question 6. Conducting an experiment on Newton’s 3rd law of motion is an example of _ research. Select one: a. Action b. Exploratory c. Basic d. Descriptive Clear my choice Question 7. research is aimed at expanding knowledge and does not involve inventing or creating anything.
Select one:
a. Basic
b. Exploratory
c. Action
d. Descriptive
Clear my choice
Question 8. A chi-square test (χ2 test) is a statistical hypothesis test in which the sampling distribution of the test statistic is a chi-square distribution when the null hypothesis is
Select one:
a. TRUE
b. FALSE
c. Asymptotically true
d. Both a and c
Clear my choice
Question 9. The main purpose of Factor Analysis is to
Select one:
a. group large set of variable factors into fewer factors
b. group small set of variable factors into fewer factors
c. group large set of variable factors into multiple factors
d. group small set of variable factors into multiple factors
Clear my choice
Question 10. Comparing the carpentry tools used during the Gupta and Maurya dynasties is an example of _
research.
Select one:
a. Explanatory
b. Exploratory
c. Descriptive
d. Historical
Clear my choice
Question 11. A research firm conducts a study to establish the minimum purchasing power required for the medium and large retail stores as Rs. 150 million and Rs. 300 million, respectively. Identify the INCORRECT statement.
Select one:
a. The null hypothesis is – total purchasing power is less than Rs. 150 million
b. One of the alternative hypotheses is – total purchasing power is between Rs. 150 million and Rs. 300 million
c. The null hypothesis is – total purchasing power is more than Rs. 300 million
d. One of the alternative hypotheses is – total purchasing power is more than Rs. 300 million
Clear my choice
Question 12. Which of the following is FALSE about hypothesis?
Select one:
a. Hypothesis is a tentative statement, which is subject to verification
b. Hypothesis is a tested, well-substantiated, complete explanation for a set of proven factors
c. Hypothesis is conceptually different from theory
d. Hypothesis is a testable relationship between at least two variables
Clear my choice
Question 13. For a sample less tha 30, researchers use
Select one:
a. Chi-square test
b. Z-test
c. F-test
d. T-test
Clear my choice
Question 14. When the hypothesis about the population parameter is rejected for the value of sample statistic falling into onside tail of the distribution
Select one:
a. Two-tailed
b. One-tailed
c. Left tailed
d. Right tailed
Clear my choice
Question 15. Read the below statements and identify the wrong one(s). 1 – Complex hypothesis establishes a causal relationship between two variables 2 – Null hypothesis establishes a relationship among more than two variables 3 – An alternative hypothesis is used for a reverse strategy 4 – “Performance at work is not related to salary alone” is an example of alternative hypothesis
Select one:
a. Only 1 and 3 are wrong
b. Only 4 is wrong
c. Only 2 and 4 are wrong
d. All 4 statements are wrong
Clear my choice
Question 16. A renowned Fashion magazine conducts a market research to find out the need for advertisement. The research team constructs the below hypotheses: H0: At least 30 % of the readers consists of women H1: Less than 30 % of the readers consists of women What decision would the management take if the research team commits a type II error?
Select one:
a. The management invests unnecessarily in advertisements
b. The management does not invest in advertisements
c. The management prepares a budget for promotional cost
d. The management hires more salespersons to carry out extensive sales across the country
Clear my choice
Question 17. A renowned automobile company is under the process of launching a new luxury car. The car is aimed at catering to the HNI (High Net Worth Individual) population. The company wants to conduct a detailed market research on the popular choices of luxury cars in the country. It recruits a research team, which comes up with the research problem – “Is luxury car a popular among HNI clients?” Which of the following is FALSE about the case?
Select one:
a. “The HNI population does not prefer luxury cars” can possibly be the null hypothesis
b. “At least 50% of the HNI population prefers luxury cars” can possibly be one of the alternative hypotheses
c. Only one alternative hypothesis exists in this case
d. Less than 50% of the HNI population prefers luxury cars” can possibly be one of the alternative hypotheses

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

4th Module Assessment
Question 1. When the objective is to summarise information from a large set of variables into fewer factors, ………………….. analysis is used.
a. principle component factor
b. sub factors
c. data
d. none of these
Clear my choice
Question 2. For …………………..selection, the market researcher can conduct interview with the customers directly.

a. Attributes
b. Sample
c. Item
d. none of these
Clear my choice
Question 3. In discriminant analysis, …………………..groups are compared.

a. 3
b. 2 or more
c. 1
d. none of these
Clear my choice
Question 4. If the discriminant analysis involves two groups, there are …………………..centroids
a. 4
b. 3
c. 2
d. 1
Clear my choice
Question 5. Regression coefficient is independent of change of
a. origin
b. Subject
c. Data
d. none
Clear my choice
Question 6. In the case of ………………regression, one variable is affected by a linear combination of another variable
a. simple linear
b. complex linear
c. non linear
d. none of these
Clear my choice
Question 7. Correspondence analysis is a …………………..technique
a. Descriptive/Exploratory
b. Precise/gist
c. Both mentioned
d. none of these
Clear my choice
Question 8. ……………..analysis is based on the statistical principle of multivariate statistics, which involves observation and analysis of more than one statistical variable at a time
a. Multivariate
b. Simple
c. Both mentioned
d. none of these
Clear my choice
Question 9. …………………..analysis is concerned with the measurement of the joint effect of two or more attributes.
a. Simple
b. Conjoint
c. Complex
d. all of these
Clear my choice
Question 10. The …………………..is a part-worth or utility for each level of each attribute

a. Output
b. Input
c. Both mentioned
d. none of these
Clear my choice

In a typical correspondence analysis, a cross-tabulation table of frequencies is first …………………..
Select one:
a. standardized
b. rationalized
c. subdued
d. none of these

Question 11. ………………….. Analysis is a technique used for classifying objects into groups

a. Cluster
b. Group
c. Collective
d. none of these
Clear my choice

An advantage of the non-metric models is that they permit the researcher to ………………….. and …………………..preference data.
Select one:
a. categorize, examine
b. identify, scrutinize
c. collect, analyze
d. none of these
Question 12. The …………………..application of cluster analysis is in customer segmentation and estimation of segment sizes

a. marketing
b. selling
c. buying
d. none of these
Clear my choice
Question 13. The spatial display of data provided by MDS is also sometimes referred to as ………………..

a. perceptual mapping
b. conceptual mapping
c. geographical mapping
d. none of these
Clear my choice
Question 14. which is / are the part of Markov Decision Process

a. Set of actions
b. Set of states
c. Reward
d. all of these
Clear my choice
Question 15. which of the following is /are learning models in reinforcement learning:

a. Markov Decision Process
b. Q learning
c. Both of these
d. none of these
Clear my choice
Question 16. In non-parameterized unsupervised learning, the data is grouped into clusters, where each cluster indicate something about categories and classes present in the data.

a. TRUE
b. FALSE
c. cant say
d. may be
Clear my choice
Question 17. which is are the Characteristics of Reinforcement Learning

a. Sequential higher cognitive process
b. Time plays a vital role in Reinforcement problems
c. Feedback is often delayed, not instantaneous
d. all of these

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

5th Module Assessment (29)
Question 1. In an oral presentation, ……………….plays a big role.
Select one:
a. Presentation
b. Content
c. Communication
d. All of the above
Clear my choice
Question 2. Writing of report is the ………..step in a research study and requires a set of skills somewhat different from those called for in respect of the former stages of research.
Select one:
a. First
b. Final
c. Middle
d. None of the above
Clear my choice
Question 3. …………………is regarded as a major component of the research study
Select one:
a. Objectives
b. Literature Review
c. Research Question
d. Research Report
Clear my choice
Question 4. In a report there must be …………….in margins and spacing.
Select one:
a. Consistency
b. Reliability
c. Validity
d. All of the above
Clear my choice
Question 5. ………………means bringing out the meaning of data.
Select one:
a. Interpretation
b. Tabulation
c. Analysis
d. All of the above
Clear my choice
Question 6. Successful interpretation depends on how well the data is………………
Select one:
a. Tabulated
b. Analysed
c. Interpreted
d. Collected
Clear my choice
Question 7. The …………….statement should explain the nature of the project, how it came about and what was attempted.
Select one:
a. Final
b. Introductory
c. Closing
d. Opening
Clear my choice
Question 8. …………..Page should indicate the topic on which the report is prepared.
Select one:
a. Title
b. Conclusion
c. Reference
d. Introduction
Clear my choice
Question 9. The ………………..should indicate the various parts or sections of the report.
Select one:
a. Census reports
b. Focus groups
c. Observation
d. All of the above
Clear my choice
Question 10. ………….report presents the outcome of the research in detail.
Select one:
a. Short
b. Long
c. Botth a and b
d. None of the above
Clear my choice
Question 11. A…………. is a systematic, well organized document which defines and analyses a subject or problem,
Select one:
a. Questionnaire
b. Report
c. Introduction
d. None of the above
Clear my choice
Question 12. …………analysis is the analysis of the simultaneous relationships among three or more phenomena.
Select one:
a. Multivariate
b. Univariate
c. Bivariate
d. None of the above
Clear my choice
Question 13. The …………represents a statement to be used to perform a statistical test to prove or to disprove the statement.
Select one:
a. Null Hypothesis
b. Alternate Hypothesis
c. Both A and B
d. None of the above
Clear my choice
Question 14. Aim must be logical and ……………in the report presentation
Select one:
a. Straight
b. Centred
c. Systematic
d. None of the above
Clear my choice
Question 15. In the ………………method, one starts from observed data and then generalisation is done
Select one:
a. Induction
b. Deduction
c. Abductive
d. None
Clear my choice
Question 16. Accuracy refers to the degree to which information reflects……………..
Select one:
a. Reality
b. Fact
c. Error
d. All of the above
Clear my choice
Question 17. Availability refers to the communication process between researcher and the………………..
Select one:
a. Target audience
b. Population
c. Sample
d. Decision-maker

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

Assignment 2

Case Study
Do you know that we, human beings, are the most intelligent living beings on earth? Thanks to our stellar intelligence, we can utilise the knowledge that has been preserved or accumulated over eons. Human knowledge comprises three equally crucial phases – namely preservation, transmission, and advancement. Research helps in advancement of knowledge so that an updated knowledge reservoir is created and transmitted for the benefit of mankind.
Human beings build upon the recorded and accumulated knowledge of the past and this constant endeavour of adding to the vast reservoir of knowledge in every possible field makes advancement of human race possible. You, as a researcher, need to ensure that considerable work has already been done on topics related to your field of investigation. You are required to be familiar with all previous projects, research, and theory related to the research problem you are dealing with. You need to conduct a thorough review of research and theoretical literature to ensure such familiarity.
The term “review” means “to organise the knowledge of the specific research area to create a knowledge pool so that your study adds on to and enriches the field of research.” The term “literature” stands for “the knowledge of a specific area of investigation, related to a given discipline, which includes theoretical, research-oriented, and practical studies.” Thus, review of literature is the process of creating new and updating existing knowledge pools, related to specific disciplines, which add on to and enrich fields of research.
Characterizes quantity and quality of literature, perhaps by study design and other key features. May identify need for primary or secondary research
Select one:
a. Mapping Review
b. Literature Review
c. Critical Review
d. Overview
Clear my choice
Question 2. Which of the following requires either a generic appraisal instrument or separate appraisal processes with corresponding checklists
Select one:
a. Mixed Methods Review
b. Critical Review
c. Both A and B
d. Mixed Studies Review
Clear my choice
Question 3. No formal quality assessment is a characteristic of which one
Select one:
a. Both A and C
b. Mapping Review
c. Scoping Review
d. State of the Art Review
Clear my choice
Question 4. Preliminary assessment of potential size and scope of available research literature. Aims to identify nature and extent of research evidence (usually including ongoing research
Select one:
a. Scoping Review
b. Mapping Review
c. Mixed Studies Review
d. Literature Review
Clear my choice
Question 5. ……………..specifically refers to review compiling evidence from multiple reviews into one accessible and usable document.
Select one:
a. State of the Art Review
b. Umbrella Review
c. Scoping Review
d. Mapping Review

We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call/what’s app: +91 8290772200
What’s app:8800352777
Assignment solution help, assignment answers help, Assignment Help, Synopsis and Project, Study Material, Exam Notes

Leave a Reply

Your email address will not be published. Required fields are marked *