Research Methodology
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QUESTION 1. The marketing research process has _____ steps?
7
9
6
5
QUESTION 2. Which one is the highest measuring scale?
Nominal
Ordinal
Interval
Ratio
QUESTION 3. Which of the following is not a function of marketing research?
Links customer to marketer
Links system to marketer
Links consumer to marketer
Links public to marketer
QUESTION 4. External sources of secondary data include:
Published materials
Syndicated sources
Computerized sources
All of the above
QUESTION 5.Which one of these is not an aspect of Research Design?
It s a framework or blueprint
Specifies the details or procedures
Solve the marketing research problem
Solving the researchers problem
QUESTION 6. Pick the odd one out
Association techniques
Completion techniques
Construction techniques
Projective techniques
QUESTION 7. All of the following are advantages of Marketing Research except:
Requires intelligent handling
Forecasting
Overall business direction
Rightful promotion
QUESTION 8. A scale whose numbers serve only as a label is?
Interval scale
Ratio scale
Nominal scale
Ratio scale
QUESTION 9. Research helps to study
consumer behaviour
market characteristics
monitors consumer buying patterns
All of the above
QUESTION 10. Marketing research process includes
Research design formulation
Data preparation
Report preparation
All of the above
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QUESTION 11. All of the following are aspects of marketing research except:
Systematic identification
Assists in decision making
Increases personal biasness
Provides solution to problems
QUESTION 12. “When the occurrence of X increases the probability of the occurrence of Y, is called as:”
Internal validity
External validity
Causality
None of the above
QUESTION 13. __________ involves creating a continuum upon which measured objects are located
Measurement
Scaling
Sample
None of the above
QUESTION 14. Non disguised qualitative research procedures is also called as :
Indirect
Direct
Survey
None of the above.
QUESTION 15. Which one is the crudest and simplest measuring scale among them?
Nominal
Ordinal
Interval
Ration
QUESTION 16. Tick the type of comparative scaling technique used in research?
Staple scale
Likert scale
q-sort scale
none of the above
QUESTION 17. Which one of these is not an element of the Marketing Information System?
Internal records
Analysis system
Marketing intelligence
Marketing research
QUESTION 18. Descriptive study is a
description of market characteristics
developing new ideas
developing new customers
none of the above
QUESTION 19. Conclusive research is
More structured and formalized
Is meant to test specific hypothesis
Information obtained is used in managerial decision making
All of the above
QUESTION 20. Which one of the option is odd one out?
Exploratory research
Conclusive research
Problem identification research
Descriptive research