Research Methodology We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) QUESTION 1. The marketing research process has _____ steps? 7 9 6 5 QUESTION 2. Which one is the highest measuring scale? Nominal Ordinal Interval Ratio QUESTION 3. Which of the following is not a function of marketing research? Links customer to marketer Links system to marketer Links consumer to marketer Links public to marketer QUESTION 4. External sources of secondary data include: Published materials Syndicated sources Computerized sources All of the above QUESTION 5.Which one of these is not an aspect of Research Design? It s a framework or blueprint Specifies the details or procedures Solve the marketing research problem Solving the researchers problem QUESTION 6. Pick the odd one out Association techniques Completion techniques Construction techniques Projective techniques QUESTION 7. All of the following are advantages of Marketing Research except: Requires intelligent handling Forecasting Overall business direction Rightful promotion QUESTION 8. A scale whose numbers serve only as a label is? Interval scale Ratio scale Nominal scale Ratio scale QUESTION 9. Research helps to study consumer behaviour market characteristics monitors consumer buying patterns All of the above QUESTION 10. Marketing research process includes Research design formulation Data preparation Report preparation All of the above We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only) QUESTION 11. All of the following are aspects of marketing research except: Systematic identification Assists in decision making Increases personal biasness Provides solution to problems QUESTION 12. "When the occurrence of X increases the probability of the occurrence of Y, is called as:" Internal validity External validity Causality None of the above QUESTION 13. __________ involves creating a continuum upon which measured objects are located Measurement Scaling Sample None of the above QUESTION 14. Non disguised qualitative research procedures is also called as : Indirect Direct Survey None of the above. QUESTION 15. Which one is the crudest and simplest measuring scale among them? Nominal Ordinal Interval Ration QUESTION 16. Tick the type of comparative scaling technique used in research? Staple scale Likert scale q-sort scale none of the above QUESTION 17. Which one of these is not an element of the Marketing Information System? Internal records Analysis system Marketing intelligence Marketing research QUESTION 18. Descriptive study is a description of market characteristics developing new ideas developing new customers none of the above QUESTION 19. Conclusive research is More structured and formalized Is meant to test specific hypothesis Information obtained is used in managerial decision making All of the above QUESTION 20. Which one of the option is odd one out? Exploratory research Conclusive research Problem identification research Descriptive research