Visual Merchandising & Space Planning
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1 . Discuss Different types of Store Locations
2 . Define Visual Merchanidising.
3 . Why do we Display (Customers Perspective).
4 . Discuss role of Store Exteriors in success of retail store.
5 . How a story in promoted in window display?
Case Detail :
A Category Manager asked the Pricing Team to run different “what if” scenarios for a category considered very key to overall price image. The goal? To improve unit movement while protecting margin and staying competitively focused. After pre-analysis on shopper demand patterns, Big Y ran several likely scenarios across different picing zones. After confirming the forecasts achieved goals for individual key items within the category as well as for the category as a whole, they selected the strategy that accomplished the category’s role best. Big Y selected a group of reports from the Performance Intelligence report catalog to monitor results and validate forecasts. These reports provide on the fly flexibility enabling the data they need to monitor and make modifications in response to changing conditions.
1. Retailer plan various tems for its success discuss
2. Retailer Wishes to become
3. Big Y selected which team to work on
1. Marketing concept address the four P’s: Product, Price, Promotion & ————-
Place
Prestige
Presentation
Progress
2. A group of garments designed for a specific season.
Classic
Collection
Buying
Apparels
3. Any paid message in the media used to increase sales.
Advertising
Shopping
Buying
Interview
4. The business of buying fashion merchandise from a variety of resources and reselling it to ultimate consumers—————–
Wholesalers
Fashion retailing
Marketing
Merchandising
5. Prediction of fashion trend.—————
Fashion forecasting
Marketing
Advertisement
Sale test
6. The difference between the cost price and selling price.
MRP
Mark UP
Profit Price
CP
7. A price lower than the original wholesale price————–.
CP
Price
Off Price
Low Price
8. Is the process of market & trend research, merchandising, design and development of the final product.
Product development
Marketing
Forecasting
Research
9. HAS the responsibility for merchandise content and assortment
Store Line
Market Line
Buying Line
Shopping Line
10. Expand DMMs.—————–
Divisional Merchandise Manager
Department of Merchandise Management
Division of Market Management
Department of Market Management
11. Expand MIS.——————
Merchandising Information System
Market Information System
Management Information System
Merchandise Introducing System
12. A merchandise——————is a collection of various styles, quantities and prices related merchandise, usually grouped under one classification within a department.
Parts
Assortment
Segmentation
Market
13. The difference between actual stock and planned stock equals ————– the value of planned purchases
open to buy
sales to stogle
end of each month balance
open stock
14. Expand OTB—————
Open-to –buy
Open- to – balance
Off- balance
Out of table budget
15. Analysis shows the relationship between fixed costs variable or marginal costs, total cost, sales revenue and output or volume.
Cost plus
Break even
Break down
MRP
16. is any particular characteristic as look in apparel as accessories.
Style
Change
Tosle
acceptance
17. IS defined as “generally one or more letters worked into some distinctive typographic designs”.
Symbol
Sign
LOGO
Degisn
18. Included bags, books, gift wraps, tissue papers and another form of material used to hold the target markets purchases.
Polypacks
Gift
Packaging
Holders
19. A ———————– is an information log generated by the onamfactures and attached to the product
Hangers
Loopers
Hangtags
Posters
20. A —————– store operators on a low price margin
Dealers
Supermarkets
Discounters
Speciality
21. Set a low price to stimulate customer traffic
Discount pricing
Low rate
High price
Price range
22. Design prices to encourage customers to purchase a newly introduced product
Discount pricing
Product pricing
Promotional pricing
Market pricing
23. is a classification of consumers based on activites, interst and opinions.
Psychographics
Demographic
Sociographic
Antrhropoligical
24. is where profit is expressed as a percentage of the sale price.
Break-down
Break-up
Markdown
Markup
25. The customer perceives the value of the product to the worth the price.
Cost oriented pricing
Volume-based pricing
Promotional price
Discount pricing
26. Market———-pricing occurs when the products initial price is set low.
Penetrating pricing
Skimming price
Psychological price
Discount price
27. The types of discount pricing strategies are popular in the fashion industry 1)——————— 2) Seasonal discount
Value discount
Quantity discount
High discount
Discount sale
28. Discount is provided when merchandise is purchased in bundles or multiple units
Quantity
Quality
Cost Price
Rate
29. A ———————- discount is used to sell merchandise that is out of season
Seasonal
Quantity
Style
Time
30. occurs when pricing is used as the basis to make consumers “feel more favourable” about a product
Value based pricing
Discount pricing
Membership pricing
Psychological pricing
31. is an assessment of market segment option, the competition, the marketing environment and major trends
Marketing analysis
Market rating
Forcasting
Valuations
32. will slowly rise in popularity only to suffer an abrupt decline as they become adopted
Classic
Style
Trend
Fad
33. is the study of changes in the rose and make up of the population
Demographic
Psychographic
Population
Statistics
34. involves ses of detailed question that are asked to determeine the status of a firm in relation to its objectives, sustomers, competition and marketing environment
Marketing segment
Marketing audits
Market research
Market survey
35. Describes the specific combination of marketing variables, the four P’s
Marketing rise
Market study
Market variables
Marketing
36. are places for buying and selling
Markets
Shops
Store
Margin Free
37. is where profit is expressed as a percentage of costs.
Mark up
Break up
Break down
Break even
38. Expand MFA ————————
Multi fibre Agreement
Multiple fabric agents
Mass Fibre Arrangement
Multi Fabric Allotment
39. is anything that can be offered in the market place that might satisfy a need
Product
Prize
Offer
Discount
40. is the assortment of fashion products that a company offers for sale at any point in time.
Fashion
Collection
Product range
Gevels
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: solvedstudymaterial@gmail.com
Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)