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ASSIGNMENT
DRIVE FALL 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MK0017 – E-MARKETING
BK ID B1815
CREDITS 4
MARKS 60
Q.1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.
a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.
b) Explanation of Digital Products.
Q.2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
Q.3. Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis
Q.4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of Services
Q.5. Elaborate on the Word-of-Mouth Marketing Techniques
Word-of-Mouth Marketing Techniques
Q.6. Write short notes on:
a) Customer Metrics
b) E-mail/Direct Metrics
c) On-site Web analytics technologies
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