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ASSIGNMENT
DRIVE FALL 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MK0015 –Service Marketing and Customer Relationship Management
BK ID B1815
CREDITS 4
MARKS 60
Q.1. Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals
Q.2. Briefly discuss Service Marketing Mix with suitable examples.
Service Marketing Mix
Q.3. Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model
Q.4. Briefly discuss impact & importance of IT for Education & Banking sector?
IT in the Education sector
IT in the Banking sector
Q.5. Describe the nature of service marketing.
nature of service marketing
Q.6. Write short notes on:
a) e-CRM
b) Customer Life Cycle
a) e-CRM
b) Customer Life Cycle
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: solvedstudymaterial@gmail.com
Call: +91 82907-72200 (Call/WhatsApp) or +91 88003-52777 (WhatsApp Only)