Amity BBA 5th Sem ASODL Entepreneurship Management

Amity BBA Assignment A
Q1. Explain the emergence of entrepreneurs in society. Define the role of push and pull factors affecting women entrepreneurs.
Q2. Explain the relationship between Entrepreneurship and Entrepreneur.
Q3. What do you mean by venture capital and explain various stages of financing?
Q4. Select any consumer good product and discuss its planning and development stages in detail.
Q5. Answer any three of the following question.
a. Examine the difference between creativity and innovation.
b. State the difference between Entrepreneur and Intrapreneur.
c. Explain role of business angels
d. Reasons for failure of an entrepreneur
e. Process of setting up an enterprise.

Q6. What is feasibility report? What factors are required for preparing the report?
Q7. What is the role of commercial banks? Explain the types of assistance and finance given by them to the entrepreneurs.
Q8. “E-Commerce is a boon to small scale enterprises, `entrepreneurs and customers”. Explain.

Amity BBA Assignment B
Case Study
Gabrielle Bonheur “Coco” Chanel

About the entrepreneur

Gabrielle Bonheur “Coco” Chanel (19 August 1883 – 10 January 1971) was the founder of the French luxury fashion house Chanel. Chanel was born in France. She was the second daughter of Albert Chanel and Jeanne Devolle, a market stallholder and laundrywoman. Chanel became a licensed modiste (hat maker) in 1910 and opened a boutique at 21 rue Cambon, Paris named Chanel Modes. Chanel’s modiste career bloomed once theatre actress Gabrielle Dorziat modelled her hats in the F Noziere’s play Bel Ami in 1912 (Subsequently, Dorizat modelled her hats again in Les Modes). In 1913, she established a boutique in Deauville, where she introduced luxe casual clothes that were suitable for leisure and sport. Chanel launched her career as fashion designer when she opened her next boutique, titled Chanel-Biarritz, in 1915, catering to the wealthy Spanish clientele.

Early beginning
While she failed to get steady work as a singer, it was at Moulins that she met rich, young French textile heir Étienne Balsan,While living with Balsan, Chanel began designing hats as a hobby, which soon became a deeper interest of hers. “After opening her eyes,” as she would say, Coco left Balsan and took over his apartment in Paris.

In 1909 Chanel met and one of Balsan’s friends, Captain Arthur Edward ‘Boy’ Capel. Capel financed Chanel’s first shops and his own clothing style, notably his jersey blazers, inspired her creation of the Chanel look. In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsan’s apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world.
Chanel became a licensed modiste (hat maker) in 1910 and opened a boutique at 21 rue Cambon, Paris named Chanel Modes. Chanel’s modiste career bloomed once theatre actress Gabrielle Dorziat modelled her hats in the F Noziere’s play Bel Ami in 1912. From her first millinery shop, opened in 1912, to the 1920s, Gabrielle ‘Coco’ Chanel rose to become one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her fashion themes included simple suits and dresses, women’s trousers, costume jewelry, perfume and textiles.

By the 1920s, her fashion house had expanded considerably, and her chemise set a fashion trend with its “little boy” look. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothes, and adapted these more comfortable fashions which other women also found liberating.
In 1922 Coco Chanel introduced a perfume, Chanel No. 5, which became and remained popular, and remains a profitable product of Chanel’s company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.
Coco Chanel introduced her signature cardigan jacket in 1925 and signature “little black dress” in 1926. Most of her fashions had a staying power, and didn’t change much from year to year — or even generation to generation.
Earnest Beaux created the fragrance for Coco and she named it after her lucky number 5. The fragrance was a success. The signature scent was a result of her belief in superstitions; she was scheduled to show her collection on the fifth day of the fifth month. Coco informed Harper’s Bazaar, “simplicity is the keynote of all true elegance”, in 1923.
During the early years Chanel’s prime strategy was “simplicity is the keynote of all true elegance”. But as the brand grew and got recognition of the elite people of the west their strategy changed Chanel is now known to be a high-end luxury brand for luxury clothing and beauty product. Chanel today is a brand for the customers to want luxury product and spend the extra amount for brand and quality Chanel thus ensures brand value and quality.
In order to promote and advertise their product it uses the medium to expensive fashion shows at the most expensive places around the world with super-models showcasing their products. They also advertise in high-end lifestyle and fashion magazines.
They also retail through expensive departmental store around the world and also have their exclusive boutiques at expensive malls and five star hotels. Thus ensuring the exclusivity its customer wants.
Coco Chanel mastered the idea of creating exclusive fashion goods for the ultra rich class of customers. She focused on the theme of creating elegance through simplicity.
Her socially mixed with the high end social group of France and gained knowledge of those people to create goods for such customers.
Still today her legacy is continued as Chanel is still a brand for the ultra rich and is known for its exclusivity and latest designs and concept.

Q1. What according to you are the critical factors contributing to the success of Chanel’s products?
Q2. Explain the qualities of successful entrepreneur with reference to the case study?
Q3. Critically examine the statement “Optimism and determination are the twin ingredients for success” in the case of Gabrielle Bonheur

Amity BBA Assignment C
1. An entrepreneurial activities result into higher _________.
2. The role of entrepreneurship exists with reference to _________development.
3. An entrepreneurship may create _________.
4. Intrapreneur is _________.
5. An Entrepreneur fails because of _________.
6. The reward to entrepreneur for risk taking is __________.
7. _________ is one of the training institutes for SSI units.
8. _________ is one of the important methods of collecting market data.
9. In India, small Scale industry investment in fixed assets does not exceed rupees _________.
10. The element of ________ is present in all economic activities.
11. Women entrepreneurship requires___________.
12. Imitative Entrepreneurs are __________.
13. Long term sources of finance are _________.
14. National Bank for Agricultural and _________ development.
15. NIESBUD was established in the year _________.
16. Entrepreneurs make the economy more __________
17. ________, outputs & benefits are three basic dimensions of the business.
18. Project feasibility study not comprises of _________.
19. _________ is a person who comes up with new product ideas.
20. TCO stands for _________ consultancy organizations.
21. Entrepreneurship can best be described as
22. Which of these statements best describes the context for entrepreneurship?
23. Entrepreneurs are always motivated by-
24. Innovation can be best defined as–
25. Which of the following is not an advantage that large firm hold over small firm in managing innovation?
26. In which of the following countries is entrepreneurial activity most prevalent?
27. Which of the following is not a characteristic of a typical entrepreneur?
28. The primary motivating force behind entrepreneur is-
29. Women entrepreneurs’ are–
30. Today home based businesses-
31. People who own operate and take risk of a business venture are—
32. ……………….. are entrepreneurial couples who work together as co-owners of their businesses
33. Nearly two years ago, Terry launched a business that has just failed. As a typical entrepreneur, what will Terry most likely do?
34. NSIC Stands for—
35. Services rendered by SSI Office-
36. Material management refers to–
37. Supplier is evaluated on the basis of
38. SIDBI Stands for—
39. Out of these which is not a financial Institution supporting small businesses–
40. Working capital required by an entrepreneur to-

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